A Secret about Facebook Likes that Most People Don’t Know

People have been looking for the next big thing for decades, and many believe they’ve finally found it! “Social Media”. From MySpace to blogging, finding a way to make a living off being popular is the new frontier.A Secret about Facebook Likes that Most People Dont Know

Of course, not everyone views social media as a profession: many of us mistake traffic on our blogs and Twitter streams for actual popularity and social interaction. And companies and businesses have discovered that social media networks can offer them an almost endless market for advertising.
But the visit count on your blog, the number of Twitter followers or your Facebook fan “likes” doesn’t necessarily mean you have a captive and active audience. Various factors—most of them completely out of your control—can affect who sees your content, whether they follow you or not.

Facebook Content is Viewed by Less than 10% of Fans

While Facebook’s “Pages” allows individuals and businesses to amass a fan base, that doesn’t mean that people see it. A recent article on All Facebook explains how fan pages’ performances are exponentially less effective than their owners believe they are.

This secret is what most people don’t know!

The breakdown of the article demonstrates that content on fan pages is viewed by only 3 to 7.5% of people compared to the total number of fans subscribed to the page.

What that means for small businesses and companies is that a platform they might use for the majority of their advertising is woefully underperforming.

So, how do you fix it? Facebook uses an algorithm called EdgeRank that determines what users see in their feeds. With a little online training, you’ll be able to understand EdgeRank more, but there’s no surefire way to “game the system” (not that you’d want to do that anyway).

Still, there are things you can do to make your page more accessible to fans.

1. Fresh content is one of the elements EdgeRank uses to rank fan pages, so keep your content current and engaging.

2. Polls and questions are another great way to keep your fans interacting with your page.

Tweeting Tactics and Strategies

Twitter’s 140-character constraints force users to be both succinct and creative: it has given voices to millions of people for whom a website or blog is either too time-consuming or too intimidating. Businesses have used it successfully to reach out to consumers and to perform customer service functions.
For individuals and small businesses, a good tweeter is well-rounded and able to tweet about current events and Twitter trends as well as their product. That doesn’t mean you follow trending topics, but it does mean that mixing your company message with current events is a good idea. And more retweets expands your audience, so make sure your tweets are RT-worthy.

Social media is a relatively new medium, and it’s still changing and evolving. That means users of social media must also learn to adapt to the ever-changing landscape. Fresh and meaningful content, interacting with your fans and asking for feedback are the best ways to make your social media experience productive.

More Reading

Guest Author: Lindsey Harper Mac

Image by Ksayer1

Comments

  • http://www.linkworxseo.com Link Worx Seo

    Great post. I have always followed the progress of social media results and have found them to be over exaggerated when it comes to how much business these websites actually produce. I know that these website can produce business but think it became more of a fad for people because lets face it, everyone is doing it. I do know the importance of maintaining a strong social media presence. Social media is another stream of marketing that if utilized and maintained properly can become an engaging platform for users to learn and connect with the company and what they are selling or have to say. Keeping the readers informed of current news and products or just letting them know you appreciate them is all to important in a marketing plan for a business.

    With the advent of the like button and all the other buttons being generated in recent time it has become evident that people jumped on the banned wagon and started trying to get like to boost there search results. This is something of course that takes effort and can provide more business if you receive enough likes. It would be important though to measure the success of your social media campaign and whether or not the campaign is actually producing a return on investment (ROI). Leads vs. revenue. I suppose you might think of a FaceBook Fan Page as a landing page for lead generation. Get enough likes and market that page enough and it can produce some solid gains and returns.

    Nice post… THX, joined your mailing list earlier this week as well.

  • Rudy Vasquez

    Thank you for the great post Jeff!

    http://www.RudyVasquez.com

  • http://www.gossipism.com.au Dexter Eugenio

    thanks Jeff.

    i wouldnt be put off by such low numbers for fan page views simply because it puts your message in front of your “fan”

    syndicating a blog, or even putting a link in the statuses (of your facebook fan page) will not guarantee a click through, but it will almost guarantee that your message has been “displayed” in front of your fan.  whether they choose to click it or not is up to them, but its some great assurance for people starting to use social media (especially blogs) that their message (posts) isnt just falling on deaf ears, but at least getting shown in front of a specific audience.

    eventually they will click on a catchy enough title and if you keep up the great and regular content, theyll become more of a “fan”

    dEx

  • Anonymous

    Here’s another one you should remember, Jeff: when blogwhoring, try not to *fool* people into following your links. People don’t like feeling that they have been manipulated. They will remember you. And not in a good way.

    In case you haven’t yet managed to get the gist of my message, I’m pretty fucking pissed off with you for luring me here under the pretext of actually giving me useful information about FB.

    • SimonJonston

      i only came here to steal the photo for a presentation.

    • http://www.jeremymorgan.com/ Jeremy Morgan

       Wow, issues much? I didn’t feel the title was misleading at all.

    • http://twitter.com/damygeebo Raccoon Willie™

      I don’t think he was referring to YOU directly, thepoliticalpussy… ‘Most People’ is actually a pretty accurate statement, regarding this article.

    • http://www.pattonwebz.com/ William Patton

      This is useful info… if you don’t already know about edgerank. But the title actually did catch me off guard too. I thought I was gonna read something other than what I just did. It was good, but nothing I didn’t already know. I’m sensing the same thing about what you came here for.

  • http://www.brickmarketing.com/ Nick Stamoulis

    All businesses should have a social media presence, but you need to consider the noise factor.  There’s lots going on in social media and many distractions.  Fans and followers aren’t going to see everything that you post.  That’s why it’s important to post quality content frequently, at at times that make sense depending on your audience.  

    • http://twitter.com/photosims Monica Sims

      I agree with you Nick, but a lot of businesses don’t know the difference between posting frequently and posting constantly. 

      There is a lot of noise on social media and as much as you want your posts to stand out it’s annoying to your followers to post 5 messages one right after the other then be silent the rest of the day. 

      So, to your point, make sure you are getting your message in front of your audience at the right time. Do some testing and really study the results. Then target your messages to specific times of the day, but don’t go overboard.

  • http://taylormarek.com/ Taylor Marek

    Thanks for the post, definitely helped the presentation I’ll be giving tomorrow. :)

  • Keith Glantz

    Great Post and quite intriguing. Where do you get your metrics?

  • http://www.auctori.com/ Jen @ .NET CMS

    This is good information to have.  Too often businesses will start a Facebook page and let it sit.  They’ll update every once in awhile but they don’t have a goal and don’t know what they’re doing.  Realizing that Facebook content is viewed by such a small percentage of fans is key.  It proves that you really need to engage your fans.  They aren’t likely to seek your page out very often to see what’s going on so you have to bring it to them with questions, polls, and interesting and relevant information.

  • http://myfbfans.com/ Get Like For Facebook

    Absolutely wonderful article. I wonder what will ever become of mankind. Seems like that quick and resourceful will outlive all of our smart people :) and thanks for posted!

  • http://www.cendrinemarrouat.com Cendrine Marrouat

    I agree with you on the fact that only a small minority of fans actually view content from a page. Pictures are also a great way to attract comments and engagement. 

    For me, it is all about quality and not quantity. 

  • http://www.biztag.com/ biztag

    FB was designed for people to share and talk about day to day activities. It was not designed to drive new and/or ‘Organic’ traffic to your brand for free. You want new customers, retarget the ones you already have provided services to and they will help build your brand and increase market share. Use biztag FastApp for mobile *Keyword quick connect and strategic social engagement to help assist in engaging your audience. Biztag- it’s free, enjoy!

  • http://www.biztag.com/ biztag

    Ps, I was a bit miss lead by title too, I’m not so dissapointed, because I thought someone new some new metric that I had missed… I now know that is not the case.. Not really that upset!

  • http://www.socialbuilders.net/ get facebook followers

    I would like to thank you for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well.

  • http://www.pattonwebz.com/ William Patton

    Do you really think people need online training to understand EdgeRank? A bit of personal research would more than suffice for them understanding the gist of it I reckon.

  • http://www.yepi250.com/ yepi

    This is a good post. This post give truly quality information.I’m definitely going to look into it.Really very useful tips are provided here.thank you so much.Keep up the good works thanks.

  • patrick dsouza

    I didn’t think I was misled by the article title at all. I never knew less than 10% of fans see posts on Facebook. To me this is an insight. Don’t rely only on Facebook to get your message across. And as an individual don’t forget what really drives connection. People not platforms. And in many cases the sense of empathy and charity thet carry with them.

  • http://jeffbullas.com Jeff Bullas

    Yes, many people don’t!