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  • Andy Corman

    Thanks for the content.  The AC Trash Hauling crew has embraced and is continuing to improve social media presence.  This will certainly help.

  • Anonymous

    Really great points… er… commandments here :-)
    Seriously though, we’ll see amazing advances in the creation, diversification, delivery and analysis of content marketing in the coming year. I know we’re super excited to see what happens! 

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Jeff,

    Excellent tips!

    Having fun is the starting point. Carry tension and you will ignore each step. You lack focus, you forget to include calls, you don’t share. When light, you attract each ideas.

    Make your focus laser like. Target your market. Share your content and more importantly, share the content of your buds. This is the quickest way to leverage your presence. Help out a group of friends, some will help you, you reach into whole new audiences because you gave freely. Sow. Reap.

    Thanks for sharing Jeff!

    RB

  • http://amzn.to/TopMarketingBlogs Daniel Milstein

    That is so true, Jeff. With smartphones, mobile web has really become a driving force behind social content. It’s simple, convenient, and fast to publish. One thing I learned before I became a bestselling author and long before Inc Magazine voted my company as one of the fastest growing companies is that when reaching out to customers it makes a lot more sense to be authentic and simple. That connects easily with customers and is a value add for them.

  • http://amzn.to/TopMarketingBlogs Daniel Milstein

    That is so true, Jeff. With smartphones, mobile web has really become a driving force behind social content. It’s simple, convenient, and fast to publish. One thing I learned before I became a bestselling author and long before Inc Magazine voted my company as one of the fastest growing companies is that when reaching out to customers it makes a lot more sense to be authentic and simple. That connects easily with customers and is a value add for them.

  • http://www.tomorrow-people.com Sookie Shuen

    Hi Jeff, awesome post! Always been such a big fan of your blog!

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  • Rick Allen

    Commandment number one should be something like, “48 hours of content a minute, and you were to saying??? Helloooo! You really think you’re going to compete?” (Imagine a slightly sarcastic Almighty etching this one in stone.)

    While your competitors are busy trying to get their message heard, wise marketers should try finding new ways to listen, then build one-on-one relationships with those customers based on what they tell you.I know, I know. For years I’ve been fascinated with ways to reach the masses. But masses don’t even have a credit card. Individuals do.I’m not going to stop trying to reach people with my message, but I am going to put a LOT more focus this year on shutting up and listening, and on building relationships. The most dynamic thing about the current revolution isn’t our ability to push out more quality?? content, but in our ability to listen to the customer.Those smart enough to use this approach will find their customers providing all the quality content necessary.In 2012 the most important content will be white space, and the most important sound is the sound of 2 ears listening.

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  • Patricia Bleck

    #4 speaks to me. Demonstrate that you care about readers and their problems and have the ability to provide solutions. They will be drawn to your content Ttbecause it is compelling.

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  • http://www.brittanybotti.com/ Brittany Botti

    Great list, Jeff. I agree with Patricia, #4 is a great commandment. I want to know that a business cares about me and not just my money, and helping me solve problems is definitely a way they can do that. 

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  • http://twitter.com/MattLBrennan Matt Brennan

    On the create multi media commandment…You can do this in one post. My blogs that have been rich in photos and hyperlinks have always done better than the ones that weren’t. You can also include a video in a written blog post. It gives people options to consume information in the way they’re most comfortable. 

  • http://www.seorus.com.au/ SEO_Melbourne_Services

    awesome i agree

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  • http://www.eventchecklist.net/ Arwin Adriano

    I love the post and I definitely agree with the thoughts you have shared. I think in today’s generation is all about being creative and developing traditional stuffs to stuffs that were fully accepted in today’s time.

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  • Cecilia

    Great wrap up! I think that one of your content goals should be focus on building the relationship with your existing customers/followers. It’s great to build your brand on the social media, but being social also means engaging with your customers with relevant content. 80% of what you share should be about others, not yourself. But who has time to look for relevant content that is not yours but is still specific to your niche? It is very hard, but there is a great tool that can help you get the ball rolling with relevant content for you to tweet. It’s called ZootRock.
    http://zootrock.com

  • Susan Suehr

    It helps to be in the place of helping people change.

  • http://www.denisegabbard.com/ Denise Gabbard

    I’m not surprised to see this is an older post– it seems that you always are a few steps ahead of most people. In any case— this advice is still great for marketers to heed today. Sharing– thanks, Jeff!