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  • Pingback: How Search and Online Reputation Management Impacts your Brand › ecombase.com.de

  • brad

    Jeff,
    Another great post – thanks for sharing!
    Brad

  • http://twitter.com/NickJamesGable Nick Gable

    Great overview of the current state of SEO/ORM/branding. I feel like (for businesses at least- individuals may be a bit different), all 3 are heading into the same direction. When you search for a business these days, you EXPECT to see a yelp page or a Google places review.

    So now creating a web presence includes both SEO to rank for lateral keywords, and also quality ORM to go deep on your branded keywords. And on top of all that: you need a quality brand + customer engagement to draw positive links for SEO and to build loyal followers to give you those Yelp reviews and create a solid online reputation.

    In short: just do everything, 100% of the time =P

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  • http://www.brickmarketing.com/ Nick Stamoulis

    SEO basically is a form of online reputation management. The purpose of SEO is to build content and links that improve your search presence. The content created for SEO purposes can also outweigh any negative content (if there is any). The first things that come up in a branded search will determine how a potential customer or client views the company.

  • Barbara Walsh

    Well written article. As a marketing consultant I don’t believe our clients understand the strategy it takes to accomplish their name ranking on Page 1, position 1 for various keywords. It take time and work!

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  • professional copywriting

    Taking control of your online reputation is vital to all businesses and yet so few are actually doing anything about it. Sites like Google+ Local pages are the first place that many internet consumers will find a business and if the page offers all of the information that they are looking for, then they are likely to make their purchase there. Even though it is free, most businesses haven’t claimed their listings. The same can be said of the other free online business listings, so just taking charge of that aspect of your online presence can give many businesses the edge on the competition.

  • professional copywriting

    Taking control of your online reputation is vital to all businesses and yet so few are actually doing anything about it. Sites like Google+ Local pages are the first place that many internet consumers will find a business and if the page offers all of the information that they are looking for, then they are likely to make their purchase there. Even though it is free, most businesses haven’t claimed their listings. The same can be said of the other free online business listings, so just taking charge of that aspect of your online presence can give many businesses the edge on the competition.

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  • http://twitter.com/COBSGroup C.O.B.SolutionsGroup

    Reputation has and will always be the currency which distinguishes you from your competitors a new great looking website with no brand reputation at all other than new kids on the block will more than likely get more inquiries than a great looking website where the brand has a bad reputation.

    Its almost similar to when we shop on Ebay we would rather pay for the more expensive listing where or best alternative to the one with either no feedback or considerably more negative feedback than there is positive feedback.

  • ReputationManagement

    Online reputation management is important. Great article.

  • http://www.twocentsgroup.com.au/ Simon Dell

    Great blog as always. We’ve seen a big shift into the content creation space for clients.

    Simon
    http://www.twocentsgroup.com.au