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  • http://twitter.com/PragatiBidkar Pragati B

    Great Article, jeff! As a new business owner, I guess I would like to know your opinion – are these digital assets enough for someone just starting out? What importance do you assign to having a brick and mortar establishment, especially if your services are mostly knowledge based and are administered over the internet?

    Love to have your opinion, as always!

    Thanks.

    • http://jeffbullas.com Jeff Bullas

      If you are mainlya knowledge based business then owning an office might be a luxury and cost you could do without.

  • Brendon Miskell

    A good article Jeff, pleased to hear the book is coming out and that you have now clarified you are measuring just “page hits” and not unique readers per month as implied previously which is considered the normal readership standard which is what was confusing – Brendon

  • Guest

    I think domain names and code are 2 very important digital assets. A lot of the larger players buy up great domain names and patent their websites code. Especially in the marketing arena.

  • writing service

    It is also as important to have a strategy for
    making connections with your customers on the web as it is offline.
    Establishing a plan for collecting e-mail addresses and mobile phone numbers
    from customers so that you can continue to advertise to them after they make a
    purchase will build the most valuable digital assets that many businesses will
    have.

    • http://jeffbullas.com Jeff Bullas

      Those are valuable additions to the list. Auditors certainly ascribe an asset valuation to an email database.

  • http://jeffbullas.com Jeff Bullas

    That sounds like a great suggestion for a blog post! :)

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  • http://www.3hatscommunications.com/blog/ Davina K. Brewer

    Someone mentioned the database, I’d highlight SEO as maybe 1.5 or even asset #6. It’s so key, connects w/ mobile, social, content. Glad you mentioned photos; so much content is visual. Very much worth investing in pictures and videos that communicate your story.. and those pics, videos can be keyword, search friendly as well. And as much as social matters, YOUR website and blog are your hub, your online storefront no matter what kind of business you run.

    Other assets.. network and knowledge. Invest time in people, relationships; and learning enough about the tools, the tech stuff that make these assets worth something to your business. FWIW.

  • http://learnit2earnitwithlynn.com Lynn Brown

    All great points Jeff! This is the digital and visual age so I would add video not only for the social aspect but for SEO and branding purposes as well. I find that my About page with my video has pulled in as much if not more hits and sign ups than my home page.

  • http://www.Empower2Go.com Martin Casper

    Great article Lynn! You have brought out some great points, but I really believe social proof. When it comes right down to it, all we have to really market is our reputation. People want to do business with those they trust and like.

  • http://www.Empower2Go.com Martin Casper

    Great article…I like all the points discussed, but what really strikes me is social proof. When it comes right down to it, all we have to market is our reputation.

  • rgrtht

    local of course!

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