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  • http://twitter.com/Nado23 NADA HAMZEH

    I’d like to thank you for this interesting presentation @ DGTL#U.We’re looking forward to see u again in Lebanon & benefit from ur experience.

    • http://jeffbullas.com Jeff Bullas

      It was great to meet you and I look forward to catching up in the future.

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  • http://twitter.com/in1dotcom in1.com

    Great article Jeff. I think that visibility and consistency are important. Too much visibility can also happen. Are you overwhelming users with social endpoints? I see so many sites that display every social sharing buttons which overwhelms users with decisions. I’ve just launched a new startup that helps brand unify their social channels.

  • http://twitter.com/Cyber_Savvy1 Robin Williams

    Thanks for this well written and easily consumed article, Jeff. I really like the idea of brands/businesses embracing mobile. I believe that many do not realize the impact that mobile is having and will have in the very near future.

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  • http://twitter.com/shaynbaron Shayn Baron

    I recently visited a nice boutique. While scanning the store for a few things I over heard 2 women (a customer and store employee) talking. They were discussing how slow business was.

    At the counter I noticed a generic business card, with a link to Facebook (only). I asked the woman if she knew of Pinterest. She had no idea but mentioned the owner was not a fan of social media. I jotted a few things down on the back of the card and mentioned how vital a digital footprint is in today’s world is. She appeared to be excited and said she’d explain it to the owner.

    I hope they start letting people know they exist :)

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  • AAAAtvrepair

    keeping the brand image might be challenging sometimes, especially if you have multiple online users in your business who still don’t get the branding strategy.

  • http://twitter.com/lawrencepn Lawrence

    Very informative. I think there is still a lot to be understood on the subject of digital assets. Thanks

  • http://twitter.com/JamillahWarner Jamillah Warner -MsJ

    Loved this post — particularly the slide and the breakdown of Digital Assets.

    In response to one of the questions above (What channels are working for you?) I was surprised to discover that most of my traffic (to http://www.GrittyWriter.com) comes from social media, but not the ones I put all the time into — you know, Facebook, LinkedIn, Twitter.

    The one I have my Saturday fun with, Pinterest, sends the most people my way and they hang out longer than any other group when they get there. (Gritty Writer is a new site, it’s growing, and I’m learning a lot of new lessons in the process.)

    Thanks for your tips!
    - MsJ

  • http://twitter.com/SocialEastEnd EastEndSocialMedia

    When we get overwhelmed as digital marketers, this is a great piece to refer to in order to get back on track. It’s clear, concise, and doable. Create, Market, Manage. Repeat. Exhale.

  • http://twitter.com/Shrikant2805 Shrikant Deshmukh

    What you think about facebook fan page, facebook liks, twitter ads?

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  • Meg

    Great article and advice. You talk about the marketing manager, community managers and the “brand police” but what if you are working for a startup and you alone are pretty much the entire marketing department? I am responsible for creating content, managing our multi-channel social media presence and tracking analytics. There just aren’t enough hours in the day!

  • http://jeffbullas.com Jeff Bullas

    Thanks. It is indeed a incremental building process. One follower, one piece of content, one email subscriber. Persistence is required :)

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