Sensational Social Media Facts, Figures and Statistics – 6 Infographics

Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks.Sensational Social Media Facts, Figures and Statistics - 6 Infographics

Facebook knows that it cannot evolve internally fast enough to keep up with this dispersion and so is resorting to identifying and buying fast emerging start-ups such as Instagram.

Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.

Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.

Here are some of the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.

Facebook

If you want to observe two technology addictions in this digital world then you only need to walk down a city street and see where people are looking. Its a mobile screen checking out a mobile social app. It is what people check before bouncing out of bed in the morning and before turning off the light at night.

So what are some of the facts about this mobile social media addiction on Facebook’s social network?

    • Facebook now has 543 million mobile users
    • North America has the greatest number of users at over 161 million
    • The fastest growth is on the Android platform at over 22% in the last 4 months

Facebook Mobile Statistics

Twitter

Twitter in the last 12 months has become much more popular for the younger generation who didn’t understand it or care before.

Since this Infographic below was created, Twitter has passed 500 million users according to the analytics firm Semiocast.

Some interesting facts and figures about Twitter:

  • The USA at over 100 million is the largest user baser globally
  • 92% of people “Retweet” because of interesting content
  • The second largest user base is in Brazil

Twitter Infographic 2012

Source: Infographic Labs 2012 

Google+

This social network has now hit 400 million registered users and has 100 million monthly active users according to a Google’s Vic Gundotra.

Some other facts and statistics about Google+ include:

      • Males dominate its registered user population at 67%
      • The average age is 28 years for males and 38 years for females
      • Google+ users are more technically savvy than Facebook users

Facebook vs. Google+: A Guide to Brand Pages [INFOGRAPHIC] - Pardot Infographic

Sourced from the Pardot Blog

 

LinkedIn

LinkedIn is the quiet achiever on the social network scene. In the last couple of months it has upgraded its user interface to improve its usability and sharing capabilities. It continues to grow strongly with well over 150 million users.

What are some interesting facts and figures about LinkedIn?

      • Only 8.4% are premium paid users
      • 76.9% of people use it to research people and companies
      • The top feature is “Groups” with over 78% of users utilizing this feature

LinkedIn Infographic

Source: Powerformula.net

 

Pinterest

The predictions for Pinterest vary from optimistic to world domination. It burst onto the scene about 12 months ago and is still maintaining amazing momentum. Some males question whether it is for them with the user base still skewed strongly toward females.

So what are some facts and figures that are worth noting?

      • Over 1.9 billion monthly page views
      • Average time per visit is over 14 minutes globally
      • The top brands on Pinterest with significant growth include Barneys New York (204%), Nordstrom (150%) and Victoria’s Secret (2.001% growth) that has occurred over the last 3 months.

 

Pinterest Infographic

Source: Fast Code Design

 

Instagram

Instagram is every start-ups dream. Invest some money and then get bought out after some blood, sweat and tears for a nice even $1 Billion by Facebook.

It has now passed 100 million users.

Some more interesting statistics sourced from Commscore include:

      • Its daily active mobile users have now exceeded Twitter (according to Comscore) at 7.3 million daily users compared to Twitter’s at 6.9 million
      • Average minutes using the app per month, per visitor are 257 minutes
      • 22 million unique users use the app every month

Want to know how to use it for business read more below:

Instagram Infographic

 

Want to Learn How to Market Your Business and Brand on Social Networks?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available on Amazon. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 110,000.

You can read it now.

 

Image by KEXINO

 

 

Comments

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Head-spinning numbers Jeff!

    At times we forget the scale of social media. We sit here, churn out posts, join tribes, grow our lists…but when you ponder the numbers of people we reach, it’s stunning, and gives us greater motivation to create value and make connections.

    Thanks for sharing Jeff!

    Ryan

  • http://www.engag.io/Abdallah Abdallah Al-Hakim

    very interesting set of infographics. The rise of instagram has been really dramatic and I am surprised to see them start to compete with twitter for user’s time!! Jeff, if you enjoy infographics then have a look at one that Engagio recently did on ‘state of social conversations’ http://blog.engag.io/2012/06/06/engagio-survey-commenting-more-important-than-sharing-and-replying-is-more-important-than-liking-or-sharing/

  • http://twitter.com/ThoughtReach Nate Goodman

    Very interesting dichotomy between Google+ being male dominated and techy vs Pinterest being female dominated and “designy”.

  • http://pamelamkramer.com/ pamelamkramer

    Finally I understand why I can’t find any of my usual blogging contacts on Google +. I didn’t think there were that many users.

  • http://twitter.com/LoizidesGeorge Loizides George

    Thanks !! I don’t quite understand y penetration statistics are so high in Nigeria/ Swaziland.

  • http://twitter.com/genebernice genebernice

    Valuable post!! Informative info graphic!! It makes job seekers to be aware of importance of social media. Social media acts as a tool for the job seekers for getting into their dream jobs.

    Infographics

  • ram peron

    Well done! Very informative post…

  • rock mind

    very nice post.,

  • rajan

    really useful, keep it 😉

  • http://twitter.com/WishartCapePR Diana Cape

    Information overload, but useful. Thanks for this Jeff.

  • http://twitter.com/TomNunn1 Tom Nunn

    Great information Jeff. Thanks for sharing.

  • Samuel Blair

    Amazing information! Quite a lot to digest – no wonder our social media tends to rule us rather than the other way around!