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  • http://www.asotoadeola.com Asoto Adeola

    (Unique) Content still remains King. Organic search contributes over 68% of traffic to my site even though not as consistent as I would love to do it. Content creation and marketing is the way to go.

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Creating helpful content makes you magnetic to people who crave the content.

    Excellent tips Jeff!


  • http://jeffbullas.com Jeff Bullas

    Creating consistent targeted quality content that is optimised for search engines and promoted on social networks will produce results that will surprise and Google is now rewarding this strategy. It is the democratization of marketing!

    • http://bajabybus.com/ Baja By Bus

      …and long may it continue!

  • http://twitter.com/bloghandsseo Blog Hands

    Content definitely should be the focus of your SEO strategies. SEOs should be migrating to selling inbound marketing strategies rather than worrying about pagerank and tons of links.

  • Angela Booth

    Great advice Jeff, especially about content repurposing: “needs to be built for sharing”.

  • http://www.facebook.com/yogesh.satpute Yogesh Satpute

    Content development is still at its peak especially when developers are adapting to the changes in SEO today. Thanks for the insights Jeff. Looking forward for more!

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  • Alejandra

    This gives me and my clients hope that you don’t have to buy a good spot on Google but that great content really is important. This is an article I will pass on to my clients and associates. Thank you!

    • http://jeffbullas.com Jeff Bullas

      The natural search results or organic are 75% of all clicks so the free clicks are outnumber the paid by 3 to 1. So earnt rather than paid is much more important.

  • http://www.hisocial.com/ Hisocial

    After Penguin and Panda, SEO is based in these 4 pillars:

    - On- Page optimization (but be careful with over-optimization)
    - Quality back links related to your business niche
    - Fresh, original content (as you mention)
    - Social signals (getting more an more important every day)

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  • http://www.ugconsultancy.co.uk/ SEO consultant uk

    Five years ago SEO experts were all the rage.

  • http://www.facebook.com/mbaker Michael Baker

    I would like to duplicate this content and force feed it to my clients!

    • http://jeffbullas.com Jeff Bullas

      Duplicate and share with as many people as you like! :)

  • Chris

    Jeff so true we find the South African client base and environment provides so much great content the only issue of duplication here is that some of our politicians are repeating themselves and end up duplicating their own content..thanks for the great feed

  • HP France

    Thanks again for a great post, and for everything, I am learning more from you than you know and I think I am growing my blog and my brand quite well as a result, so thanks mate.

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  • http://www.facebook.com/profile.php?id=100000445956718 Rickhetts Cruz

    In the digital marketing world it could be buying Google adwords and beginning a online advertising campaign that uses key content that people would use to find your products or services when searching on the internet, it could also be Facebook ads targeting your city and target market.

    white label social media program

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  • http://www.seobooklab.com/ Ram Babu SEO

    yes, I have experienced content is new SEO, where we should need to focus on users view . .and assist them with useful and informative content .

  • http://www.seobooklab.com/ Ram Babu SEO

    yes, Google only does job here to keep far far away the page which have copied the content from the original ones.

  • Diana Silva

    Is your book available in audio? I am a fan of audio books and I am sure many of us would benefit from it!

    • http://jeffbullas.com Jeff Bullas

      Good idea Diana. Have to think about that one. :)

  • ochssocial

    Great article! Thanks very much

  • http://www.linkbrightmedia.com/ Nina Young

    Not all SEO consultants are still sitting in a dark cupboard eating pizza ;) I couldn’t agree more that the face of SEO is changing: Google is still increasing the importance of social signals and I’m sure it will continue to do so for the next couple of years.

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    Thanks Jeff but seo isnt all dead link building still works even if its occasionally spammy not that im promoting that check my post on The Google loopholes that exist now over at http://www.thewebout.com/seo-news be warned though it gets controversial

  • Gareth Mailer

    Google is putting next to no weight on social signals – links are still by far and away the most weighted signal engines rely on to assign position in search, despite claims by many (who want to sell their content) to the contrary (I’m not suggesting that you are one of those people, Jeff – unlike many, your analysis is balanced).

    Matt Cutts statement: http://searchenginewatch.com/article/2290337/Matt-Cutts-Google-1s-Dont-Lead-to-Higher-Ranking

    Eric Enge: http://www.stonetemple.com/measuring-google-plus-impact-on-search-rankings/

    And so on…

    That said, social signals have a VERY positive INDIRECT impact on organic rankings. Google Plus has a VERY positive impact on personalised results (it will have an even bigger impact moving forward as it is increasingly utilised as a unified login).

    Lastly, G+ isn’t even a social network – it’s a means for Google to capture data, data which can be used in future to further machine learning (a system’s ability to learn from data input and something that’s been seen as the foundation behind many of Google’s more recent, large-scale, algorithmic updates).

    Search has changed markedly over the last few years, however if anything it’s only increasing in importance.

    Any marketer these days – be they a UX specialist, social media consultant, SEO, paid search marketer, whatever – is no longer a product of their discipline, they are a holistic marketer.

    SEOs are in the uneviable position of being more associated to the entire mix – digital PR, social, UX, content etc. – than most other marketers, so their position will only evolve as time goes on (so too will the expectations of their clients).

    • http://jeffbullas.com Jeff Bullas

      Thanks Gareth for your very balanced view. You may have noticed over the years that I have woven SEO, Email, social and content into the blog content and conversation. Creating online visibility is an integrated mix of digital optimisation and activity. You ignore any of these at your peril!

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  • Camilla Zajac

    Great overview, thanks!