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  • http://twitter.com/RootsWebSol Chris Dyson

    Writing click worthy and shareable titles is a real skill, as Georgina mentions the quality of the article itself is no different to the other content on her site – however what really made this post go viral was the title as it stood out from the crowd.

    The fact it was picked up by key Twitter accounts goes so far as to show the people sharing this post were compelled by the title.

    Additionally the NY Times article that linked to the post used an iteration of the title and it too was shared hundreds of times – it just goes so far as to prove the importance of great titles with social media.

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  • http://www.wonderoftech.com Carolyn Nicander Mohr

    This is a great illustration of how authors should write for people, not Google. The implication that the article is about Twitter is apparent to readers, though Google might miss the connection due to the lack of the keyword “Twitter.”

    But you generated viral traffic, a link from the New York Times, and credibility with readers by enticing them with a smartly worded headline and quality content.

    Well done to you and Gaz, Georgina!

    • http://twopens.com/ Cynthia Hartwig

      Ditto what Carolyn says. It’s a great headline, AND it delivers on the promise of the headline with good information and good writing. The trifecta, in my view.

  • http://www.hisocial.com/ Hisocial

    This is good strategy, but… do you this is quality traffic? I mean, I would bet that the bounce rate from this kind of visits it’s quite high. of course i may be wrong

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  • http://www.facethebuzz.com/blog Face The Buzz Marketing

    What tool did yard using that shows how influential the Twitter user is?

  • http://twitter.com/imrcorp Innovative Marketing

    A tool like SocialEars uses this methodology by indexing relevant content and social authors in a specific industry and ranking their influence against others specifically talking or writing about the topic you are writing about. Also analyzes your content to recommend the most influential authors talking about your topic.

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  • http://www.facebook.com/funjobsforseniors Jennifer Cunningham

    This was a good explanation for why headlines are so important. The NY Times story really added authority to this post. Thank you for bringing it to my attention.

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