How to Setup Your Brand New Pinterest Business Page

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.How to Setup Your Brand New Pinterest Business Page

So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.

Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Perhaps Pinterest has finally acknowledged that it’s time to woo the business community right before the crucial holiday season? Or maybe it’s testing the water for its monetization plans?

Pinterest Is Booming

Whatever the reason may be, there’s little doubt that Pinterest is booming. Research firm comScore reports that the site grew to 26.7 million unique visitors last month, up from 3.3 million in October 2011. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site.

In a move that signals it is finally opening its doors to businesses, Pinterest has officially changed its terms of service and is inviting users to switch their existing accounts to business accounts.

So how do you know if you need a business account? If you are using it for work or promoting any type of commercial activity in any industry, including blogging, non-profits and public figures, then it’s better to upgrade to stay on the right side of Pinterest’s TOS.

Here are the 3 main benefits of having a business account:

#1 Account verification

Verifying  your account allows businesses to officially link their websites to their Pinterest profiles and places the full URL with a red check mark in front of it in the About section. This helps businesses be found more easily in search results and is a seamless process at sign-up instead of waiting around for an invitation.

Individual accounts can also be verified once you receive an invite, learn more on how to do that here.

#2 Add special buttons and widgets

Companies can also add buttons to their own websites to make it easier for visitors to “pin” items on Pinterest (using a “pin it” button) or follow their feeds on Pinterest (with the “Follow” button).

You could get these buttons before but they were hidden in the Pinterest “goodies” section. Now businesses are being invited to integrate them along with special “profile” or “board” widgets into their websites to increase engagement from pinners and drive traffic back their sites.

#3 Access new upcoming features

Similar to Facebook insights, brands and merchants will soon be able to gain access to reports that can help them analyze and understand their audience better. Businesses will also get updates on future products and services to improve their usage of Pinterest.

So what’s the deal with Pinterest’s new business accounts?

Well, first of all they are free of charge and work differently to brand pages in the strictest sense such as Facebook fan pages that were introduced in 2007.

They don’t currently look any different from a standard Pinterest page. There’s no enhanced functionality. In fact, apart from the fact that account verification is a seamless part of the sign-up process, the key difference seems to be that businesses can simply enter their full name when registering instead of having to work around the current first-name-last-name format.

Whether you’re using the site for business or pleasure, there’s no denying that Pinterest is a huge opportunity for brands to not only make money, but also build awareness for their products and services. And perhaps that is the most compelling reason of all to get an official business account.

There is a strong connection between browsing pins on Pinterest and actual purchasing, something that many retailers realized very early on when they started paying attention to the masses of referral traffic Pinterest was sending their way.

Pinterest itself is very committed to not just telling businesses about their new feature but helping them get the most out of the site.

It has set up a special page for users to convert their account to a business page, highlighted some case studies and provided best practices and guides on how to use its new features.

How to Setup Your Pinterest Business Page

But if you’re new to Pinterest and about to set up a new account for business, then you need to head on over here.

Once you’ve converted or created your business account, then you just need to agree to Pinterest’s TOS and hit the big red Convert Account button.

How to Setup Your Pinterest Business Page

While business accounts are largely symbolic in terms of how brands can use them, it’s possible that they could pave the way for Pinterest to introduce a “pay-to-pin” model in future or even advertising. So expect further changes.

According to Product Manager Cat Lee, Pinterest is looking to further incentivize companies to make the switch.”We hope to add more tools and features that are geared toward this audience,” she said.

What do you think about these developments? Is Pinterest becoming more business-friendly or business-savvy? Please comment below.

Guest Author: Tehmina is an entrepreneur, business strategist and Pinterest marketing expert. She offers Pinterest consultancy and Done-For-You services to businesses

 

 

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Image by clasesdeperiodismo

Comments

  • http://plumeriamarketing.com/ Patti Langell

    I love that Pinterest has done this! I have my business page setup and verified.

    • http://www.epreneur.tv/ Tehmina

      Great work, well done Patti! :-) Tehmina

  • Carolyn Stearns

    Great insights as always! Pinterest is as eclectic as I am, it allows us to show a very broad version of who we are. Now my page can promote the fact that I am a proffesional storyteller not just a fan of storytelling. Loving Pinterest even more!

    • http://www.epreneur.tv/ Tehmina

      Absolutely Carolyn, Pinterest allows us to tell our (brand) story and grow an audience that resonates with it far more effectively than many other social networks.

  • http://twitter.com/BeSTforum Blake Ensign

    Given what you say bout the Pay to Pin version possibly coming, do you feel that it’s essential all businesses convert? Or would there be some cases you’d recommend them staying on the original version?

    • http://www.epreneur.tv/ Tehmina

      Hello Blake, it is entirely up to you but I would say that if you plan on using the account for commercial activities rather than as a hobby it is better to convert it to a business account. Thanks Tehmina

  • http://twitter.com/jaysfo Social Media SF

    Thanks for the article. Does Pinterest allow Page managers? I manage social media for over 50+ restaurants and want to offer Pinterest management as well.

    • http://www.epreneur.tv/ Tehmina

      Not yet but I’m sure that’s one of the new features they have in mind for business users. You can however create group boards and invite clients to collaborate on them. You could even consider making them “secret” via the settings menu. Hope that helps! Tehmina

  • http://www.cobwebseo.com/ Ajay Jhunjhunwala

    I have converted my pin account to business account. But nothing done in business page. I hope it will add something to SEO. I will try my pin business page later.

    • http://www.epreneur.tv/ Tehmina

      Thanks Ajay, you won’t notice any difference from the front on your account once you convert it to a business page. I expect Pinterest will be rolling out more features in the near future to distinguish business pages from personal ones.

  • http://twitter.com/SEOWebGirl SEO Web Girl

    Thank you! I really enjoy following your blogs. I have learned quite a bit from you that I pass on to my SEO and Social Media clients. Just wanted to say THX!

    • http://www.epreneur.tv/ Tehmina

      You are most welcome, really pleased you found the post helpful :-) Tehmina

  • http://www.facebook.com/jennifer.beaudet Jennifer Rutkoskie Beaudet

    Thanks for this great information about Pinterest! I already have an account and love pinning but now I can’t wait to set up my business page for my art!

  • http://www.garimela.com/ K.M. Hasan

    Thanks for your very useful post.

    • http://www.epreneur.tv/ Tehmina

      You are most welcome K.M. Hasan :-)

  • http://twitter.com/socmedmktr James Gunn

    HI Jeff, useful article. Pinterest has opened to businesses because market research shows that over 70% of its visitors are looking for stuff to buy. Sounds good, doesn’t it ?

    • http://www.epreneur.tv/ Tehmina

      Absolutely James, thank you! I like to think of Pinterest as a social shopping network cleverly disguised as a social media site. This new roll-out indicates that every business should be using Pinterest.

  • Devani

    Great post! Thanks for breaking it down. My clients will be super excited about this!

    • http://www.epreneur.tv/ Tehmina

      My pleasure Devani, thanks for commenting :-) Tehmina

  • http://twitter.com/nvisionative nvisionative

    Thank you for the helpful post. I think this may be a great new way for our business to share its work!

    • http://www.epreneur.tv/ Tehmina

      You’re most welcome and yes, go for it!

  • Superior LLC

    Awesome post very useful data!!!!thanks for sharing

    • http://www.epreneur.tv/ Tehmina

      Really pleased you found the post helpful :-)

  • http://www.facebook.com/blbrowning Beth Browning

    Very interesting post – I find it fascinating to see how businesses are finding really creative ways to make Pintrest work

    • http://www.epreneur.tv/ Tehmina

      Thanks Beth, totally agree with you. It will be very interesting to see where Pinterest go with these new business pages.

  • http://twitter.com/ASimpleHomeBiz Alex’sSimpleHomeBiz

    Excellent information on Pinterest for businesses. Other than the other major social networking sites, this is now my focus. It is certainly easier to work with than Facebook fan pages.

    • http://www.epreneur.tv/ Tehmina

      Couldn’t agree more Alex, good luck with your Pinterest marketing and Happy New Year!

  • florabrown

    I have a personal account and want to also have a business account. Can I have both or must I convert the personal to business? Thanks.

  • Angela Decker

    I’m a designer for a publishing company. The other designers and I want to have a shared Pinterest with various boards we can all pin design ideas to. We want to use our personal emails for ease. Should I make a private account with a bunch of group boards to invite everyone to? I’ve started that way, but I want to know if a business account would be better. I want the other designers to be able to edit boards and account settings. Do business accounts allow multiple registered emails?

  • Gigi

    I’ve had a personal account and recently added a business account. The business account doesn’t have button for facebook or twitter. When I try to connect them under account setting it doesn’t change I can’t invite friends from my personal account either.

  • Rob_Berman

    Jeff:

    Sometimes I like to print off the posts and put them in a client file. Would you be willing to add a “print” button to the posts?

    Thanks,

    Rob

    • http://jeffbullas.com Jeff Bullas

      Thanks for the suggestion. I will put that on mt developers “to do” list