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  • http://twitter.com/BudgetMarket Budget Marketing

    Hey Jeff

    We know you are jewish.

    so please send your business to us on your sabath not on the christian sabath.

    don’t be a coward.

    • http://jeffbullas.com Jeff Bullas

      Sorry, but I am not Jewish. :)

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  • http://www.facebook.com/shonasocial Shona Socialface

    Couldn’t agree more! A successful strategy is more than a noisy or empty page!

    • http://jeffbullas.com Jeff Bullas

      Thanks for that comment Shona. The other thing to keep in mind is that a social media strategy should not be all about Facebook.

  • http://www.facebook.com/robertjbanach.secondincome Robert J Banach

    Jeff- Thanks for your insights, great advice, have shared with my friends!

  • http://twitter.com/natarod8a Natalia

    Good article, but it should say fast-moving WORLD :)

  • https://plus.google.com/u/0/105204161368183855505/ Caluori

    need edit above #3 “There is no sort cut on this.” I like your writing style, solid points. Thanks.

  • http://twitter.com/integr8_network Integr8

    Thanks Jeff. Always find your posts very informative. I either find a tip or two I haven’t implemented or confirmation that what we are already doing is on the right track

    • http://jeffbullas.com Jeff Bullas

      That is great to hear!

  • saeedyasir

    Hi Jeff, Can I take inspiration from your post, and refer to your link on my website? Would you allow that?

    • http://jeffbullas.com Jeff Bullas

      The short is yes! The long answer is “absolutely”

  • http://twitter.com/PierreLechelle Pierre Lechelle

    Very great article ! However, how to create good and engaging content when the subject is quite boring ? For instance if you provide a collaboration app for small and medium busineeses

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  • http://www.facebook.com/maranda.saling Maranda Saling

    Thanks for the reminders :)

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  • NormDePlume

    Good reminders. One quibble with last sentence of #2 (re: no shortcuts). You can automate timing. (‘course you still have to write ‘em)

  • tianakai

    Sperry and Amex does a great job at engaging their fans… they do not bombard with update, they engage and create contests once in a while. Very well done.

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  • Dan Aldridge

    Hi Jeff – I always enjoy your posts and now I can add your guest posts as well. Good call on this blog by Ilias Chelidonis. The graphic alone is worth the price of admission. Just bought your book too, and I’m looking forward to discovering more of your blogging secrets.

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  • http://www.facebook.com/mrcmccormick Mark McCormick

    I launched http://www.facebook.com/seekingartists 12 months ago and no such problems. Nearly 7000 Likee’s from profiles and 1500 extra pages (not included in the count on the face of the page) and sometimes up to 5 times that engaged. So why this huge self congratulatory pat on the back for myself… Well that completely not the point. The point is, what Jeff says above is exactly right and more so. We hardly ever post a single thing without a picture, easy for us as its all art, but…. We post regularly and religiously at the same time each day. using the post scheduling capabilities right inside facebook. We always share the work of others and invite others to comment on it. And we never go a day without some kind of refreshing of the content, even if is only other adding their own work, something that happens up to 50 times per day…

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  • http://DCincome.com/blog Matthew Loop

    Good post. However, maybe I’m misunderstanding when you say, “the only reason people visit a Facebook page is because of its content. If you do not post anything, none will visit your Facebook page.”

    We use Facebook ads quite a bit for our companies and clients. We drive traffic to an ethical bribe / landing page (sometimes on FB and sometimes on a separate website).

    The Facebook ads drive traffic to the Fan page whether content is updated regularly or not. It’s the fastest way to get targeted visitors.