Why Do You Use Social Media?

There are many reasons we do things. Some of us exercise to keep fit, others do it because they just love the high of the endorphin rush as they get into the zone.Why do you use social media

The why of starting a business for some is because of the challenge but for others its all about the money.

Some of us read because they are driven by the joy of  learning. Others pick up a book because they want to be entertained by the journey it takes you on. I still remember diving into books about pirates, tropical islands and sunken treasure and be lost for hours as my imagination took me to faraway lands.

If you ask a base jumper who leaps off  1,000 metre cliffs why they do it, despite the high risks involved and possible death. They will tell you it makes them feel so alive.

Sometimes we don’t even know why but we just do.

Successful companies start with a why

Companies with visionary CEO’s such as Apple with Steve Jobs understood that the why was important and Simon Sinek with his best selling book “Start With The Why” summed up Apple’s vision this way.

In everything we do, we believe in challenging the status quo and thinking differently. We do this by making our products beautifully designed and simple to use. We just happen to make great computers. Do you want to buy one?

Other leaders such as Walmart’s Sam Walton said that he wanted to make quality goods affordable and available to rural USA. Herb Kellerman of SouthWest Airlines vison was to bring air travel to the common people. Bill Gates vision was of accessible information for all.

Understanding the why can be important in motivating you to continue the journey despite the setbacks and obstacles. Sometimes the more why’s you have the bigger the motivation.

So what are some reasons we use social media?


One of the reasons I joined Facebook was the curiosity to see what my friends and colleagues were up to. What were they doing in London, New York or Katmandu. The ability to peek and peer into other people’s lives is sometimes enough to get them to sign up to Facebook or join Twitter. Nothing like seeing what someone is posting or tweeting to catch a glimpse into their world.


One important reason that drives many of us to use social media is that is just plain fun. Watching a viral video on YouTube that is so cool you just have to share it is just plain fun. Pinterest pins with their beautiful images and photos are addictive for many. Instagram with its fabulous filters turns photography into a visual fun parlour.


Social media provides platforms and portals to dive in to and learn. It could be an ebook, blog article or a Slideshare presentation. It could be a YouTube video that reveals the secrets of basket weaving or how to use WordPress. Never has so much information been at our fingertips that can teach us everything from Photography to playing a guitar or even maths.


There is a lot of people experimenting with Facebook posting and publishing to see if image A works better than image B. Do pictures of cats produce more engagement?

Sometimes it is just fun to hit publish and see what happens.


Most of us enjoy communicating whether it is on Skype, Google+ hangouts or via a Twitter tweet. Some like it short and sweet others want to have a a good long chat. The ability to keep in touch is now global whether you want to do a video in your pyjamas or hide behind an audio stream.

Make money

Making money for some is the big motivator . The social global networks can accelerate the opportunities to monetize your passion through increased online attention and connections that social media provides.

Build a business

The challenge of building a business from scratch is for many people good reason enough to create an online business that is powered by the marketing leverage of social media.

Build a tribe

Remember the schoolyard and some of us just loved having a gang of friends with similar interests and the bigger the better. With social media it is now possible to build a world wide community of followers that love what you do.

Express yourself

In the past expressing yourself was restricted to singing in the shower, playing in a band at the local pub or painting in your studio at home. Now your writing, images, art, videos and music can be shared around the world with a click.

Make a difference

Some of us may even want to make a difference in the world. The motivation of creating a legacy that changes people’s lives for good can be a huge motivation. Starting a blog and building a tribe can accelerate and spread your message at a pace and velocity that wasn’t possible before.

Search engines are indexing your content and making it visible to the world. This content will be online until someone turns the electricity off.

Creating content online that educates, adds value to people’s lives and inspires is something worth aspiring to.

What legacy do you want to leave behind? What is your why?



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  • Cecile Lugtu

    Great post Jeff! Thanks for sharing this.:)

  • http://twitter.com/RogierNoort Rogier Noort

    I just love the way social media enables us to connect with people all over the world (and stay in touch).
    Also, when a business uses it successful it’s a joy. I guess I’m in it for the ride, the adventure, to see where it all leads and to be part of something which is so defining for this age.

    • http://jeffbullas.com Jeff Bullas

      Social Media is changing everything!

  • https://twitter.com/sanketpatel Sanket Patel

    Social Media refers the all terms of your site that radically updated in Social media sites like facebook,Twitter etc. Social networking sites allows to sharing updates, photos, different events and many other activities through which you are enable to connect plenty of people.

  • http://twitter.com/makemyblogmoney Wade Harman

    I use social media because its a great way to interact and meet other people that are like-minded like me.

  • http://www.twitority.com/ Honey Badger

    I use it to find the truth. No seriously, with advertising claims promising the moon, social media makes it easy to sort through the good and bad.

  • tianakai

    Communicate and Learn are huge for me. I enjoy spreading the word about things I find fascinating and important, which is where ‘Make a Difference’ comes in. If we each chose a non-profit to promote once in a while, just imagine the impact!

  • http://www.socialbakers.com/ Peter Kelly

    No doubt that social media has changed almost everything in today’s world. However, it is almost ironical that you are quoting Apple with Steve Jobs, because Apple is one of the few very large and successful companies that don’t use social media – they don’t have any official social profile, neither on Facebook nor Twitter. But if you think about it, why should they..? They have very successful business even without social media – they prosper without it. Just a thing to think about…

    • http://jeffbullas.com Jeff Bullas

      It is indeed ironic and it also highlights that social media is a not a panacea but a medium that amplifies your marketing and publishing.

  • http://www.gurbaxani.me/ GurbaxaniDotMe

    Great article Jeff. I think social media has brought social back in our lives. Childhood friends, school reunions, common interest communities…and you don’t need prior appointments to connect and converse. As regards making a difference, I am now experimenting with using social media for promoting community projects of our local Rotary club