5 Cool Content Marketing Infographics You Shouldn’t Miss

Flipping the corporate marketing model from all about your brand and its products and services to all about your customer is a lot like turning the Titanic.5 Cool Content Marketing Infographics You Shouldn’t Miss

It is slow and hard to do.

The challenge is that most companies have been brought up on a diet of pushing ads in front of people to sell their “stuff”.

It was about selling first and then engaging. In a digital world it is now about engagement first and selling second.

Content’s role in this is about creating such great value whether that is entertainment or education that it engages your customers and prospects.

This can be achieved by tempting them to subscribe with an email to obtain that information (content), join your Twitter feed to see the content stream past or “like” your Facebook page to be reminded when new content hits the Facebook timeline.

Content Impacts Search and Social

There are two other roles that content has that are maybe not apparent to the casual web user.

  1. Search – It is vital for optimizing your website and blogs to rank higher in search engines. The better the content and the more it is shared tells Google and other search engines that your website is worth reading. So it is pushed up the search rankings. If it is really good content it may even appear on the first page or even at number one (by the way by obtaining top ranking it receives about 40% of all clicks).
  2. Social – Important for driving social media sharing – the better the content the more it is shared. It is as simple as that. Crap content does not get shared. Fullstop!!

Here are 5 Infographics that share some valuable insights into how the content marketing game plays out on the world wide web.

#1. Anatomy of Content Marketing

This cool infographic from ContentPlus is about some of the fundamentals of content marketing.

Key Insights

  1. It provides a solid footing for your marketing as 70% of customers prefer getting to know a company through an article rather than an ad.
  2. Websites with blogs receive 55% more visitors.
  3. 63% of companies said posting content on social media has increased marketing effectiveness.


The anatomy of content marketing - the heart of online success

 #2. Content for SEO

This awesome infographic by Brafton provides some more detail in the role of content in helping your website and blog rank higher in search engines.

Key Insights

  1. 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO.
  2. 76% of marketers who have a strategic SEO campaign invest in content creation.
  3. 60% of business decision makers say branded content helps them make better product decisions.
  4. 52% of consumers say that blogs have impacted purchase decisions.

Content for SEO

#3. Make Content Marketing Work in a Social and Mobile World

This infographic from Brightcove illustrates the importance of content (including video) that is able to be easily shared on social networks and viewed on mobile devices.

Key Insights

  1. Video is the best storytelling medium with a 1 minute video equivalent to 1.8 million words on the social and mobile web.
  2. Videos are 53 times more likely to appear on the first page of search results
  3. 84% of Internet users in 56 countries watch video at home on a computer at least once a month

 

Make Content Marketing Work in a Social and Mobile World

#4. How we Consume Content from Brands

This infographic from Zmags is a look into the different types of content and how it  is shared.

Key Insights

  1. 79% of content is viewed on social media
  2. The top three “go to” content  types are article posting (78%), case studies (55%) and blogs (53%).
  3. The top 3 most effective content to inspire action are: Entering sweepstakes (40%), reading a promotiional email or newsletter (37%), becoming a fan or follower by liking a Facebook page.

 

#5. Is Content Marketing Advertising’s New Rival

This well designed infographic from Marketo looks at the rise of content marketing and its inroads into traditional advertising market.

Key Insights

  1. Companies with over 1,000 employees use on average 9 content marketing tactics.
  2. Twitter is the top social network when it comes to sharing content at 55% with Facebook at 54% and LinkedIn at 51%.
  3. 51% of companies said they were going to increase content marketing spending over the next 12 months

Is Content Marketing Advertising's New Rival

 What About You?

How is your content marketing? Are you doing it well or can you do better?

What type of content works for your business?

Look forward to hearing your stories and experiences in the comments below.

 

Want to Learn More About How to Create Compelling Content that Your Audience Wants to Read, View and Share?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 120,000.

Download and read it now.

 

 

Comments

  • http://www.ncs.tv/ Dan Auito

    Outstanding as usual Sir Jeff!

    • http://jeffbullas.com Jeff Bullas

      Glad to keep my favorite reader smiling. :)

  • Rnold

    Thanks for the wonderful blog.
    All the graphics are great. Great research

    • http://jeffbullas.com Jeff Bullas

      I hope it provided some insights!! :)

  • http://twitter.com/antonperreau Anton Perreau

    Jeff, this is great. Thank’s for sharing and outlining some of the key insights.

  • Haydée Bouscasse

    Hi Jeff I follow you since months, thanks for everything. I did my first infographic myself on illustrator, and I was wonderring about the content. It is an image so all the words written on it are not referenced. How can I do ? Probably that you wrote something about it but I missed it in that case ? (I am french so sorry for my english mistakes)

    • http://jeffbullas.com Jeff Bullas

      Referencing is normal if you are quoting statistics which are sourced from somewhere else as it provides credibility and proof

  • http://jeffbullas.com Jeff Bullas

    I think social media baffles the mind but touches a global soul!!

    • http://www.ncs.tv/ Dan Auito

      Let’s hope it stirs it as well! :-)

  • http://twitter.com/Aidawo2 Aida

    These were really helpful. Thanks Jeff.

  • http://jeffbullas.com Jeff Bullas

    Hi Pio . Each article has a G+ button on my blog and you can share to your Google+ followers there.

  • https://twitter.com/sanketpatel Sanket Patel

    Very interesting infographic that clear my views and ideas about content marketing.

  • http://www.patrickwagner.com/ Patrick Wagner

    I agree these infographics are a good mine, a must read for anyone marketing online this year.

  • Brendan Kenalty

    thx for pulling these together Jeff. i’ll be using several of the insights you pulled out this week.