7 Key Steps to Creating an Awesome Infographic

The younger generation would rather watch a 2 minute video than read a page of text.7 key steps to creating an awesome infographic

How do I know that?…because I asked them.

Last week I was standing in front of thirty young adults aged from 18 to 25 at the International College of Management and I posed the question.

Would you rather read a blog article or watch a 2 minute video?

Twenty five of the thirty put up their hand and said  “video!

This maybe not the scientific method preferred by mathematicians with PhD’s and avid students of statistics, but it’s fast and efficient and measures the beat of the street.

That crowd is not getting any younger and in fact they are becoming your mainstream audience as they move into management and create startups. You need to create content that communicates to that crowd.

This is a challenge for marketers and bloggers.

Sensory overload

Readers and younger viewers demand more titillation and excitement. Videos that entertain and content that contains more visual eye candy in high definition. Have you noticed that a 42 inch big screen TV is now no longer big enough. A 3.5 inch smart phone is sometimes seen as too small. We are heading into a mobile gadget world and now 5 inches is fashionable and demanded.

Sensory overload is a journey of diminishing returns, but you have to play the game. It is now essential to think color, visual and multi-media.

Monochrome and mono media is not enough anymore.

The game is multi-channel and multi-media.

What other media content should be on the menu?

Images, photos and infographics are some of the other key elements to content curation and creation that grabs attention and asks the question.

Is this interesting enough to share on my Facebook page or Twitter account?

Infographics are a media that attracts attention and flows across a social web. They started to gain more prominence about 2 years ago and have maintained an interest that sees them used in marketing campaigns and used to create blog attention.

What are the seven key steps to create an awesome infographic?

It starts with selecting a topic or an event that that you think people will want to learn or know more about.

Learn about the others below.

It means engaging first and selling second

Infographic source: Graphs.net

What about you?

Have you ever created an Infographic? How did that work for you?

Did it create more traffic, build more links and attract some more attention?

Look forward to hearing your stories in the comments below.




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  • http://www.facebook.com/vivienne.neale Vivienne Neale

    Infographics bore me to tears – look at Pinterest, it’s now stuffed with them to the point your eye cannot differentiate. They were great once but I think their time is limited andstats show they are having less of an impact and are being lost. You watch, we’ll see the return of handwritten notes shortly and that’ll be the next must have lol

    • http://jeffbullas.com Jeff Bullas

      You are spot on. Infographics are not trending up but they still work. That is why content needs to be created in a range of media to reach the widest audience preferences for content consumption

  • http://www.cbil360.com/ Web Design Company

    Video and Infographic – These two are the most attractive and interesting to read by anyone which can be easily understood within a minutes.

    This is a great articles to me which inspire me for creating an info-graphics which I am planning it from a month but till not completed.

    So, apply these strategy to attract more relevant visitors to your blog.

  • http://twitter.com/inspireed Inspire Education

    Infographics are great for student engagement – best way to compile dense information in a easily digestible format!

  • http://twitter.com/CatieRagusa Catie Ragusa

    Hey Jeff, thanks for posting this. In today’s world, it seems like no one has time to read a post, but pictures and videos can be a quick and easy alternative. These are some great tips for creating an effective, informative and presentable infographic if you choose to add them into your own strategy.

    Where do you think the future of infographics lies? Will they be overshadowed by video?

  • EventVital

    Thanks, is it possible to find a cost effective method of creating infographics?

  • PinTalk

    Hi jeff,

    FYI I cannot pin this infographic using the Pinterest share plugin (on the left) this is the error:

    Parameter ‘image_url’ (value ) is not a valid URL format.

    I was able to pin it using the browser plugin Pinterest pin it button to http://pinterest.com/pintalk/infographics-and-social-media/

    • http://jeffbullas.com Jeff Bullas

      Thanks for that heads up and will check it out.

  • Peter Hunt

    Hey Jeff,
    Another great read.
    Thinking of using infographs to detail marketing campaigns.
    Ideas, execution and results.
    Great way to boost personal and corporate credentials.

    1 question: Is a paid service the only option or are there free good quality alternatives??

  • Bonnie Gibson

    I like infographics but there is a terrible looking infographic!

  • vivienne neale

    You are right – I was being provocative lol! However, seeing so many jostling with one another on Pinterest is rather off putting but I agree, of course there are some beauties!