7 Ways To Get More Engagement Out of Your Photos on Facebook

Do you often update your Facebook business Page with new photos?7 Ways to get more out of your photo updates on Facebook

Do you have a particular posting strategy or just publish random pictures from time to time? 

The fact is that with the latest Facebook policy changes, photo updates are now getting less organic reach than ever before. Nevertheless, the popularity of photo posts remains unshakeable: the majority of content posted on Facebook is pictures.

How can you use photo updates on Facebook to drive more engagement including likes, comments and shares? 

Here are seven practices picked from popular Facebook Pages to help your photo posts get higher viral results and make more people learn about your business. 

#1. Appeal to Personal Experience

On the whole, Facebook fans are ordinary people with similar tastes and habits. So photos appealing to fans’ personal experience have a good potential to reach large audience on Facebook. Fans more willingly respond to familiar things and situations, when they can say “Look, it’s about me!”.

Facebook Axe

Caption: AXE makes their fans recollect best school moments. Result: 34.5K likes, 2.1K shares.

There are some general themes everyone can use in this kind of photo update: memories from childhood, hard Mondays and long-awaited Fridays, Internet addiction, well-known movies and games, handheld gadgets, etc.

Perhaps, such a picture won’t tell much about your company or product (unless you try to tie it in). But this helps you to increase engagement around your photo update which will give you better exposure in news feeds and attract others to your page.

#2. Use Humor

Most likely, the products or services your company offers have little to do with humor.

However, is there a way for you to use funny pictures around your product features?

Facebook firefox

Caption: Firefox shows their page display options in such a funny way. Result: 9K likes, 1.7K shares

There are lots of cool images on the Web to make your fans laugh (or at least draw attention to your post in the news feed).

Put yourself in your fans’ place. Pick a funny picture your fans will understand and try to connect it with your brand or product.

Facebook firefox

Caption: Intel jokes on the “conception” of computers. Result: 105K likes, 36K shares.

Don’t go too far with black humor or vulgarity; otherwise the message of your update will be lost. Images that are too provocative may encourage your fans to unsubscribe from your Facebook Page. 

#3. Ask for Likes and Shares

Nobody welcomes long complicated comments that accompany photo posts; they’re simply ignored by fans in the news feed. So when you write text to go with an image, keep it short and ask your fans to like or share the update if they agree or feel the same.

Facebook Skype

Caption: Skype asks fans to like the post if they occurred in the similar situation. Result: 1.7K likes.

You may even invite fans to vote for one thing or another by using Like and Share buttons. 

Walmart Facebook

Caption: Walmart launches Facebook voting for the best Monopoly token: “Like” for cat, “Share” for iron. Result: 48K likes, 2.8K shares.

You won’t get valid stats using such a polling method, but inviting social sharing can increase the virality of such posts.

#4. Capitalize on Current Events

Use news or sensational topics as a way to remind fans about your brand. This could include political happenings, business or tech news, sporting events, upcoming holidays, etc. Just be sure you pick a tie-in that isn’t obscure; you want to find one that the masses will understand.

Facebook lays

Caption: Lay’s plays around the election topic. Result: 6.3K likes, 3.3K comments.

Or you could just post a funny picture to provoke a discussion.

Apple maps facebook

Caption: Freemake asks fans to share their opinion about Apple Maps. Result: 1.1K likes, 492 shares. 

#5. Post Coupons and Giveaways

Though Facebook has a paid app called “Offers”, most businesses continue to post discount coupons and giveaways in the form of photo updates. Quite simply, photos are widely seen in the news feed and you don’t have to pay money to reach your customers globally or locally.

Such posts also have potential to attract new customers when seen by your fans’ friends.

Facebook coffee

Caption: Community Coffee grants 20% discount to all fans who manage to see the promo code. Result: 2.2K likes, 347 shares.

#6. Provide an Inside Look at Your Company

People are curious by nature. That’s why to learn more about a person, we’d rather look through their photos than their bio. That said, try to put faces to your business.

Facebook fans will definitely love to see photos of your employees, especially if the pictures are done in an original way. 

Show your employees as they assemble products, meet customers, or even ask a celeb to participate.

Facebook Drop box

Caption: Dropbox employees meet Bono and The Edge (who actually invested into project). Result: 2.4 likes, 297 shares.

Photos that show what happens behind the scenes are a good way to enhance brand credibility.

#7. Push Fans to Comment

Comments are an important component of photo virality, so put thought into what you post. People comment when they have something to say in response. So why not publish content that will urge your fans to comment?

A simple question posted as a status update may easily be ignored in the news feed, while a question presented as a photo update will attract more attention and push fans to answer it.

Try to ask your fans something general about your product or their everyday life, so that everyone could answer your question.

Microsoft Facebook

Caption: A simple yes/no question got 3.6K comments from Microsoft fans.

You don’t have to stick to questions, though. You may post a quiz or a funny experiment; anything that pushes fans to share their opinions in comments.

Freemake Facebook

Caption: A funny Freemake’s experiment with cell phone name brought 2.2K comments (vs. 269 likes and 289 shares).

What do you think? What other image posting tips have you had success with on Facebook? Share your thoughts in the comments below.

Guest Author: Elena Vakhromova Elena is a PR manager at Freemake.com, developer of popular free Freemake YouTube to MP3 Boom. She is also an editor at corporate blog and a big fan of social media experiments.




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  • http://www.genetica-web-solutions.com/ jovaeli

    Thanks for the very funny and interesting post Jeff and Elena Vakhromova !! These tactics are great!!!

  • http://twitter.com/gilbertoegil Gilberto Gil

    Love it! Very useful!

  • http://www.facebook.com/people/Abrudean-Paul/1507512587 Abrudean Paul

    Nice article Elena.

    Here are some few more ideas how to get more interactions from visitors:

    – Ask users to share their preference for Product A over Product B

    – Follow up a sequence of images for a number of days such as Product A, Product B, Product C, the one that gets more shares/comment gets on a sale the next day

    – Post trivia questions based on product / services that put users in the “I’m smart” mode

    • http://www.facebook.com/elena.vakhromova Elena Vakhromova

      thanks for the tips. I think the 1st one coincides with what I mentioned in #3. Two others seem worth trying as well

  • http://twitter.com/lagosconvo Lagos Satire

    Rolls up sleeves,getting down to work.

  • Sue

    Hi Elena. Great post. Thanks!

    Would the examples in #5 and #7 potentially conflict with Facebook’s 20% text rule? http://www.facebook.com/help/468870969814641 I’ve heard a few horror stories about pages being shut down

    • http://www.facebook.com/elena.vakhromova Elena Vakhromova

      At the end of the article there is a nice note: “Remember, this limit only applies to ads and sponsored stories that appear in News Feed. Unpromoted photos you post from your Page can have any amount of text.” So this rule can’t be applied to regular photo updates

  • http://intesols.com.au/ Moin Shaikh

    Thank you steve for wonderful tips!

  • http://www.facebook.com/elena.vakhromova Elena Vakhromova

    Happy to know that my tips work!

  • http://www.facebook.com/elena.vakhromova Elena Vakhromova


    Facebook changes their policy too often and of course they don’t explain why. My guess concerning photo updates is that they were downgraded in favor of text post which are worse seen in the news feed

  • http://www.facebook.com/MaysoonAbushahla Maysoon Abu Shahla

    great tips thanks!

  • http://makeextraincomeathome.com/ Felipe Kurpiel

    Wow… I will start to apply some of these tips myself!
    Using humor seems to be a great alternative!
    Nice article!

  • http://www.bridiestypingservices.com/ Bridie Jenner

    I disagree with number 3. This is way over-used on Facebook now, to the point where I’ve actually “unliked” a Page because of a silly “like/share if you…” post. There was one recently with a picture of a kid saying “Like if you’d save him from drowning” or something equally pathetic. Not a great look…

  • Shauna McGee Kinney

    I think knowing the persona (personality) you are going to use for a business page helps shape your plans for photos and posts. I truly love the humor of Jack in the Box, the clever quips of General Electric and the thrill of Red Bull. I think all businesses can take a peek at how these big brands work their continuity and apply it to our social.


  • http://doingthings.net/ Andrzej Tucholski

    I especially love the “current events” type of posts that should generate huge engagements. Regular “like if” are too popular nowadays.

  • http://www.zhouruibin.com 周瑞彬博客


  • http://www.facebook.com/joan.bickleystommen Joan Bickley Stommen

    Hi Elena and Jeff! Generation Fabulous sent me here for better FB tips on my fan page. These are great suggestions even for personal blogs as mine is! One thing I’ve not been able to locate anywhere….nor am i savvvy enough to know….is how to get words onto photos? Folks attach words to personal pictures in cute and clever ways! I’d love to beable to do that too!
    Thank you so much!
    Joan at http://www.gramcrackercrumbs.com

  • http://www.facebook.com/joan.bickleystommen Joan Bickley Stommen

    Hi Elena and Jeff! Generation Fabulous sent me here for better FB tips on my fan page. These are great suggestions even for personal blogs as mine is! One thing I’ve not been able to locate anywhere….nor am i savvvy enough to know….is how to get words onto photos? Folks attach words to personal pictures in cute and clever ways! I’d love to beable to do that too!
    Thank you so much!
    Joan at http://www.gramcrackercrumbs.com

    • http://www.facebook.com/sandy.sallin Sandra Sallin

      I think they’re using photoshop or something like that.

    • http://twitter.com/Perkinsst Stuart Perkins

      You’re in luck Joan! There are hundreds of options out there for mobile, desktop and web, and many of them are free. I suggest Pixlr as an easy-to-use, free option. http://pixlr.com/

  • http://twitter.com/Perkinsst Stuart Perkins

    Each Facebook fan community is different and Edgerank is always changing, but currently status posts have more reach (more people see it in their newsfeed) but typically less engagement (likes, comments, shares) than photo posts. I suggest testing some of these and seeing how your community responds. Good luck!

  • http://twitter.com/PTheWyse Praverb

    Lovely tips here. I am an Admin for a Facebook community exceeding 40,000 members. I have learned that pictures are definitely shared more than anything else.

    Pictures usually facilitate interaction. I also found that Owners that reply within the post also experience more shares.

    Shares allow you to reach more people and avoid Facebook’s restrictions (Facebook restricts your reach because they want you to pay for advertising).

  • http://www.facebook.com/toRAMANDEEP Ramandeep Kaur

    Interesting article Elena.

    But i have a question here. The examples that you have shared are mainly from big brands who have a real good existing fan following. So attracting comments/likes on the content might not be that challenging vis a vis on a page that isnt really as big a brand as Microsoft (for ex).

    What do you suggest can be done for start up pages of not so big a brand to make them big on FB.


  • Solar City

    wonderful, you are the man. keep going

  • mickle

    . I also found that Owners that reply within the post also experience more shares.

    funny pictures

  • http://www.rhope.co Rick Hope

    I think capitalizing on current events is a great way to engage on social media as its a sign of clever marketing which the person who is interacting with the post is aware of.

  • http://www.izzyjansen.com Izzy Jansen

    Great article.I noticed a few of the examples are memes and/or more than likely not images owned by the company that have used it in an update. I have heard different rules in terms of sharing images that we don’t have the right to use. I watched a talk from Guy Kawasaki and he said that as long as you mention the source the image was found, when you use the photo in the update then it’s fine. Would really appreciate anyone’s thoughts on this as I am a social media consultant and have been wondering this for a while! Thanks.

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