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  • Craig Badings

    Jeff I still think the one thing above all else is the quality of your content. If you can produce useful, new, insightful content that drives to the very heart of your audience’s main issues and challenges you are going to rise above the rest.

    Too much of what we see online is regurgitated content with a bland sameness because most corporates are so risk averse they don’t want to rock the boat. Want your content to stand out? Then make it bold, say something controversial, stimulate or frame a debate – that’s what gets the content juices flowing.

    Oh and then use all your wonderful tips to share it widely…

    • http://jeffbullas.com Jeff Bullas

      Thanks Craig for the insights.
      Quality content stands out. Learning to do that takes time, and persistence It is also requires extensive reading both within your industry and from other inspiring sources.
      If you want to create great content “read a lot”

      • http://sparkvoice.wordpress.com/ DS

        Constant reading and applying are amazing helpmates.

        • http://jeffbullas.com Jeff Bullas

          Thanks for that insight DS
          We now live in an age of constant learning and life is the richer for it.

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  • http://jeffbullas.com Jeff Bullas

    Yes, my reading has increased since starting to read on the iPad 3 with its very sharp screen.

  • Robert H Hernandez

    Thank you for posting this, new I have more of an understanding of what I need to do in order to be more effective.

    • http://jeffbullas.com Jeff Bullas

      Look forward to hearing about your future success Robert :)

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  • http://jessicaknapp.org/ Jessica Knapp

    I have used an eReader and other forms of digital media. It occurred to me that the issue with new media, such as eBooks, is in finding a way to still enjoy autographs. That’s until recently. I was on Goodreads and recognized that an author is using authorgraph. Digital is very much a chameleon. I’m taking note on the rest because I’m considering a Blog of my own.

  • ljhughes8

    thank for the tips.

  • http://www.twentylys.com/ TwentyLYS

    As always to the point. Nice tips and another reference site, good one. One point to mention though, although people read including myself on phones to tablets, i still believe that for deep works like research paper, people still do print and highlights the important sections. Books might very well be obsolete in few years.

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  • http://casasana.org/ Casa Sana

    These are some really useful tips, especially for those nonprofits such as ourselves who have stories to tell, and need to grab attention above all the other noise.