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  • http://jeffbullas.com Jeff Bullas

    One default I use is to load 500 of my evergreen articles and recycle them every 6 days. This is about a 15 minute tweet cycle.

    • http://www.praverb.net/ Praverb

      Awesome strategy Jeff, I love your use of hashtags. I study your timeline.

    • http://www.qliqsoft.com/ Krishna Kurapati

      Good to know. We just tweet it once and then forget about it. I think RT your ever green content can bring in more traffics. BTW is SocialOomph free ?

      • http://jeffbullas.com Jeff Bullas

        For recurring tweets you need the professional edition and it is about $25 per month

  • http://jeffbullas.com Jeff Bullas

    I would write something on the topic of gamification of content but I would need to research that before hitting the publish button!

  • Sofie Couwenbergh

    I was wondering if your facebook like box is actually the facebook social plugin? When I search for the facebook like plugin I see that it hasn’t been updated in almost a year.

  • http://www.qliqsoft.com/ Krishna Kurapati

    I have started using JING for images and annotations. Do you know if there is a tool that can help me record videos ? e.g if I have a youtube video, I would like to record few min. of it and then share on social channels.


    • http://practiceparadox.com.au/ Michael ‘MC’ Carter

      Hi Chris. The SnagIt tool that Jeff mentioned also records screencasts (Techsmith, the company behind Jing, Snagit, Camtasia and other tools) discontinued Jing and added the video/screencast recording function to SnagIt. A great tool. If you need to later edit, add music, titles/text etc. then you’ll need SnagIt’s big brother, Camtasia, though if you are on Mac, we recommend ScreenFlow over Camtasia. Simpler to use, yet it allows you to achieve a lot with a video.

      By the way, in terms of recording “talking head” videos (pieces to camera), ScreenFlow/Camtasia can record your webcam’s view as well as (or instead of) your screen.

  • http://jeffbullas.com Jeff Bullas

    Art is what inspires me but the Science (technology) is the engine

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  • Ryan

    Absolutely agree with you Jeff, I’ve been following you for awhile, and someone who is new to the field – you’re a great aspiration.

    I feel the art and science go hand in hand, like a composer who writes a song, without the orchestra (engine) to bring the music to life, the song is just notes on a page.


  • http://www.hughosmith.com/ hughosmith

    It used to be more art but it’s fast becoming science as I try hard to get more serious about it. Finding the right image, fine tuning SEO, and most of all making sure the content is ready and worthy of publishing is more science than anything else. I thought it would be less fun as time went on but I am enjoying the challenge of putting out content that’s worth reading and having a site that provides readers with a worthwhile experience. Thanks a lot for all your good advice Jeff.

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  • http://www.socialsearchmarketinggroup.com/ SocialChirps

    Awesome list of tools, thank you! And to answer your question, it is both. The same thing goes for social media. ~ RR

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  • http://kameelvohra.com/ Kameel Vohra

    The art is the fun part, the inspired joy of writing, and the science is the work. The graphics, the marketing, and everything around making your blog just a little better.

  • http://www.kathrynclang.com/ Kathryn C Lang

    Okay – as a writer the “art” portion of this post made me laugh. We are in the middle of National Novel Writing Month and some days it feels like all I’m doing is writing in blood. :)

    The Science portion was helpful as well. I know that this is the area where I struggle the most.

  • http://jeffbullas.com Jeff Bullas

    Thanks for the question and comments Sebastian. I treat Twitter like a stream instead of an inbox. I have done it this way for about 4 years and I believe that it is the number one reason that the blog has grown to the level it has.
    I send one email a day but I do keep tossing tweets with evergreen content into the Twitter torrent every fifteen minutes. Tweets are not repeated for 6 days. You have to work out what you are comfortable with and yes you still need to listen.
    Sometimes social media purists will see it as spam. Often you have to ignore what is sometimes seen as popular advice.
    Up to you! :)

  • BradleyJobling

    Distribution with Facebook and Twitter are very important. I run a Twitter account for a healthcare division with 10K followers and limit myself to 15 tweets a day, More than that and I get the feeling that people unsubscribe. I recently wrote and article about the shock value or hook needed to make something viral. This included a mention of Miley Cyrus. That post received more than my usual amount of traffic. You cannot guarantee viral. You just need to do the right things consistently. Some take off and others don’t.

  • Harold Compton

    All good tools but I find too many people overlook the importance of good grammar and spelling. I just finished trying to read an article that had a total of 12 grammar errors. The author may not be a native English speaker but for goodness sake use the spelling and grammar check tools. About 3/4 of the way through the article I just gave up.

  • Jaszy McAllister

    Links to your recommendations would be helpful. Just sayin’.

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