7 Ways to Increase Traffic to Your Blog

7 Ways to Increase Traffic to Your Blog

Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives.

But what is the point of having a blog if no one is going to read it?

There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow.

So, how can you get more visitors to your blog?

Here are 7 easy ways to increase traffic to your blog.

1. Optimize Your Content

The initial structuring of a blog should evolve around designing it to attract maximum traffic. Pages on your blog can be optimized to attract readers and potential consumers. This can be done by organizing content by putting it into categories that will enable readers to find what they are looking for quickly and easily. 

This includes sub-titles, bullet points and lists.

Search engines pick up on themes of related content, so include keywords and keyword phrases. If you work a little on your blog’s SEO (Search Engine Optimisation) in this kind of way, you’re likely to get more search engine traffic.

2. Define Your Audience

The most important question a blogger can themselves is, Who is going to read my blog? Focus your content on what your blog is based on. Then carefully consider your target audience and address that audience directly. If you write what they want to read it’s quite likely that they’ll recommend your content to their peers.

You might already have a good idea of who reads your blog through a quick look at your followers on Twitter, for example. But to get a better insight you could sign up to Alexa.com or Quantcast.com to see in depth information such as the gender or browsing location of your blog’s visitors.

7 ways to increase traffic to your blog

3. Ensure The Blog Works Properly

Regardless of how many readers hit on a blog, if the blog is not working, as it should, visitors will not stay, and in most cases, will not return. It can be frustrating and off putting for readers to visit your site and discover that the page refuses to load.

One way to find a reliable web host is via a free service offered by WhoIsHostingThis.comFind a high performance web host that load your web pages fast and you’ll be on your way to impressing visitors by having a consistently visible site.

It’s worth keeping in mind that Google will penalize your website  or blog in its search rankings or blog if it takes longer than two seconds to load.

7 ways to increase traffic to your blog

4. Advertise! Advertise! Advertise!

It always helps to get the word out about your blog, and the best way to do that is to advertise. There are two main types of advertising; paid and free.

Free Advertising

There are ways to advertise your blog without paying to do so. For instance, word of mouth through social media. Obviously there are monetary benefits to doing this. If you don’t already have one, get a profile set up on Twitter, Facebook, Pinterest, Google+ – these are all free.

Getting involved in various groups that specialize in the topic that is being addressed on your blog is a great way to get free advertising. If you share other people’s posts through a few quick clicks on Twitter your own content may well be shared in turn.

Paid Advertising

Paid advertising can be costly. There are 3 key types of paid digital advertising

  1. Search engine advertising (such as Google Adwords)
  2. Advertising on Social Media with Facebook ads
  3. Banner advertising on other websites or blogs

Perhaps one of the easiest forms of paid advertising in the blogosphere is sponsoring or buying an advert placement on another blog. Seek adverts on sites that you see as having similar readers to your own – but ideally more traffic. That way, you’ll be specifically targeting potential readers for your own blog. They are more likely to click through to your blog, love it and follow you.

5. Submit the Blog to Search Engines

All of the major search engines have dedicated link sites that allow users to submit URLs to their engines. There are also directories that you can submit your site to. This can be done manually, or services can be hired to do the submissions for you. The results do not happen overnight.

Sometimes, it can take weeks for the blog to show up. But it is a good way to get the search engines to crawl it and pick it up in someoneís search results.

6. Use Tactics to Grab Your Readers Attention

When writing a blog entry, think of something that could be unique to your site and useful to your readers. Understandably, this can be tricky. But you could still write about something that other bloggers have already covered, but make your version exceptional and better than existing posts – perhaps take a different angle.

Develop a tone of writing particular to you and your blog. This will make your content memorable and personal. Also, make sure your posts are excellently researched to really impress your readers.

7. Keep Your Blog Fresh

Update your blog often.

Spend some quality time keeping your content fresh and interesting. Don’t let your design go stagnant either. It’ll need a re-vamp every now and then – an improved design can boost traffic. Create an inviting blog environment that is packed with eye-opening facts and information.

Think about the websites that you enjoy and model your own blogging formula after those.

Having a popular, successful blog takes patience, time and focus. It also takes hard work and determination. Some of it is luck too, but following easy pointers like these will help you on your way. Just be consistent and persistant – keep at it. Eventually, you will see the results that you want.

Guest author: Michelle Horton (Also sometimes called “Shell”)


Want to learn how to make your blog a success with social media marketing?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 149,000.

Download and read it now.


  • http://semzoom.com/ Baadier Sydow

    Your link to Quantcast in section 2 is broken.

    • http://jeffbullas.com Jeff Bullas

      Thanks. Will get that fixed

      • http://semzoom.com/ Baadier Sydow

        Not a problem :)

  • Mark Anthony Germanos

    On point 3, I’ve found the biggest culprit in my blog’s load time is the WordPress Jetpack. It creates more lag than all the other plugins combined. Very puzzling that something innate to WordPress.org would be the culprit.

  • Malcolm Cox

    I love advice for driving traffic that doesn’t get overly technical. Great stuff!

  • http://www.paulund.co.uk/ Paul

    You don’t have to submit your site to search engines anymore. Just add a link on twitter or google plus. They will find you and index you quicker.

  • chaggu

    please visit my site,https://electrician4free.blogspot.com i rarely get visiter to my blog,i have submitted
    my blog to google and bing but still no visiters to my blog.

  • Shasha Rshan



  • raees hussain

    Very helpful article thanks for sharing.

  • bobcanada

    My Twitter account is bobmunro3@twitter.com , I have 13 followers , so I guess I need more , or I will never be a Twitter Trillionaire

  • guptaabhijit318

    Great post. I am always trying to think of new ways to drive traffic to my site. There are some things here that are new to me and I will definitely be trying out.

  • Noyon Sazu

    its the good post for us. Thanks a lot of for the tips.

  • http://www.phpdevelopmentoutsourcing.com/ Aimy Wilson

    Thank you very much for sharing this informative and useful post because nowadays Blog Posting is very useful

  • Rebecca

    It’s a brilliant idea to generate more traffic to your blog. Thank you for interesting article!

  • http://www.ramboruiz.com/ Rambo Ruiz

    Great advice :) I haven’t been applying some of them yet. Time to get back to my old blog posts and review. Cheers!

  • Gina Diaz

    Thank you for the Good post. Having up dated news can always help to Push for more results.

  • http://Growingallthings.com/ Tanya Jackson

    Great ideas… I’ve only just put up my very first blog about two weeks ago… So these simple tips are helpful…

  • Jarvis Smith

    Social media the best way to gain traffic is to run a
    series of promotion through social media. Best website to do this is on
    Facebook; make sure you will involve your website to your promotions, games,
    challenges and etc. to make sure that you can gain a lot of traffic.

  • http://www.writeplaceblog.com/ Joe Kovacs

    Some of these points are fine but I’m not even sure what point six is all about. And how can you write a post about increasing blog traffic without including a point about the importance of guest blogging? That should be in here too, no?

  • WP Xpert


  • Abhiram Pathak

    Nowadays Blog Posting is very useful activity. Awesome information dear, very informative. Blog/Content marketing is the best among all, because it’s exposed you to a larger audience. Thanks for sharing.


    Social Media Marketing.. is Huge Process, i think so.. i want to learn in this area, http://www.techooks.com

  • Anish Kumar

    Thank you so much for this article it is really blessing for my blog http://criticsbuzz.blogspot.in/

  • John L

    Thank you so much for this very informative blog! I have just started my blog, and currently have 268 pageviews in four days. I wanted to increase my readers. I hope these tricks will increase my blog traffic

  • Anish Kumar

    Nice article could you please have a look on my blog and suggest some idea to generate more traffic as i am really struggling with it

  • http://www.jamesdazouloute.net/ Dr.James Dazouloute

    Great share Shell, I love the part about advertise, advertise. Because 20% of your time should be spent on writing and posting fresh original content, then the other 80% on promoting, advertising and sharing your posts. Because that’s how important advertising is. Thanks for posting this.

  • Hines

    Great ways. If the content is relevant then definitely you will get a good traffic.

  • Bronnie H

    if you want to take a look at my blog and tell me what i’m doing wrong, i’m new so really trying to figure it all out and how everything is interconnected

  • http://www.thegeeksolutions.in/ Mohit Kumar

    Simple tips and seriously good for newbies like me. Thanks a lot !

  • http://www.govtjobswala.com/ Mettu Eswararao

    my new blog traffic not increasing. Please given me any suggestion.my blog http://www.recruitmentplus.in

  • Brick Boyz

    Also thank you for this help1

  • http://www.barbieglam.blogg.no barbieglam

    do you think there is any possibility that people can take a blog serious that is called barbie glam… ? would it be possible that they ‘ll see the satire or something like that to it?? xoxo

  • http://totalbrendan.blogspot.com/ bD

    great post and article, i LEARNED quite a bit


  • Nathan Brook

    One more tactics I would like to include is integration of RSS feeds so user can use it and publish your article on their website and in return you will receive traffic.

  • Sesi Praveen

    thank you so much

  • juel rahman

    Awesome post on increasing traffic. Particularly social media free advertising is best suggestion.


  • http://learnofficeskills.blogspot.com Elcia Verna

    Thank you for your kind information, but I still have problem increasing traffic.


  • usman tariq

    Wow Thanks Admin For Drive Traffic 😀

    Top 4 Way To Drive Traffic Your Blog

  • http://heavenly2.blogspot.com/ Myheavenly

    interesting information…thanks Jeff

  • John Green

    I started a blog about a month ago. It’s my second one and the first was relatively successful. I’m having trouble driving traffic to this one though.

    I was seeing visits from Google, but they seem to have all but disappeared. Any advice on that?

    The blog I’m referring to is http://buildfinancialfreedom.net

    If you’re able, maybe you could check it out and give me some advice? Thanks in advance!

  • Add_Your_Blog

    Just reading up online great article, a lot of insight on increasing blog traffic. You left out one important contribution blog directories have been around for many years and they still are a great traffic resource. Our directory lists many blogs spam less, DMOZ like directory for blogs.

  • Morgan Nwanguma

    I do not know why I sometimes on very few occasions though get high daily traffic on my blog, while at other times it goes down low again. What do I need to do to keep it high?

  • http://punkassniggas.com/ April Showers

    Thank you for sharing all of this good information

  • John Allred

    Very nice article, and really it is actionable too. I will surely will apply in my blog for increasing traffic..

  • http://www.webmastersmag.com/ WebmastersMag.com

    Great article! I think that most people have a tendency to neglect and/or fail to recognize the importance of analytics. The data that you collect from your visitors can often answer all of your questions – you just need to take the time to dig into it and research what it all means.

  • Liz Angelene M Verano

    Hey this post is very helpful! These ways to increase traffic to your blogs are very helpful on promoting your website that will surely increase traffic and subscribers and the steps are just easy to understand and less complicated.
    I can’t wait to include these ideas to my website and blog promotion strategies.

  • CloudAnalysts

    Actually, you leave one very important point out: RICH MEDIA (IMAGES, short VIDEOS and even PODCASTS). Visuals share better, and podcasts makes them stay longer, which improves brand affinity as well as your Google Ranking.