50 One-Sentence SEO Tips for Bloggers

50 One-Sentence SEO Tips for Bloggers

All serious bloggers are interested in building a large community of enthusiastic readers, and this is why SEO is so critical to your success. Without good search visibility, people who are interested in your content, but don’t know you, may never find you.

SEO best practices are primarily driven by Google, and change frequently. This post, which lays out 50 important SEO tips for bloggers, features a lot of links to Google instructional pages. These Google links will enable you to bypass outdated or incorrect SEO advice that unfortunately permeates the web.

Besides being ever changing, SEO is complicated and technical. These 50 tips, while important, just scratch the surface. What tips can you add to the list? 

SEO strategy

The following five points offer some big picture guidance for your SEO activities. Perhaps a sixth point would be, don’t put all your eggs in one basket. Great SEO requires balance: pay equal attention to onsite and offsite optimization opportunities.

  1. Content quality is your primary onsite SEO consideration.
  2. For keywords, user intent is a major consideration, since the most valuable traffic to your site comes from users who are interested in doing business.
  3. Think visibility rather than rankings, because rankings vary from user to user, and users look for search results based on content type (images, news, etc.).
  4. A steady increase in organic search traffic growth is usually the best indicator of strong SEO.
  5. For link building, quality is more important than quantity.

Blog post setup

Your blog posts not only have to interest human readers – they also need to be constructed so that Google can find them, read them and appropriately display them in search results. Even brilliant content must be optimized in order to find its largest potential audience.

  1. The post URL should default to display the post title.
  2. The post title (H1 tag) should default to be the post Meta title tag.
  3. The post title should include keywords, preferably at the beginning of the title.
  4. Post titles should always be unique and relevant to the content.
  5. WordPress users should use the Yoast WordPress SEO Plugin or the  All in One SEO Pack.
  6. Always write a unique and catchy Meta description tag, with a call to action if applicable, for your post, as it will attract more click-throughs.
  7. Read this page from Google with extreme care for a foundational working knowledge of key SEO content considerations.
  8. Include prominent social media share buttons in the post template, as social shares are correlated to rankings.

Site structure

Many blog themes from WordPress and other CMS platforms are SEO-friendly right out of the boxbut how you set them up, modify them and maintain them makes a big difference in Google’s ability to find and rank your blog’s content.

  1. Avoid long blogrolls on the sidebar, because site-wide outbound links can reduce rankings.
  2. Do not participate in link exchange programs.
  3. Internally link relevant posts on your blog, but do it selectively.
  4. Avoid keyword-optimized anchor text for outbound links unless they are extremely relevant and flow naturally within the narrative.
  5. Use Google Webmaster Tools to identify and fix broken links and other SEO-unfriendly site issues.
  6. Have your own domain.
  7. Have all versions of your blog resolve to the www.domain version.
  8. Use Custom robots.txt to prevent Google from crawling pages you don’t want indexed, such as off-theme content.
  9. Improve page loading speed by upgrading hosting, clearing your cache, compressing images and other techniques.

Content composition

Going back five years or so, SEO copywriting involved a lot of precise rules about how and where to display keywords in a blog post. Today, Google is smart enough to interpret a post’s theme and relevance without strict adherence to these rules – which is great news for bloggers who want to focus on human readers!

  1. Original content generally outranks duplicate content by a wide margin.
  2. Don’t overuse keywords in post text.
  3. Keywords in subheads, italics, bold or within ordered and unordered lists have slightly more power than keywords in plain text.
  4. Word counts aren’t as important as they used to be, but all other things being equal, longer posts rank better than shorter posts.
  5. Your first SEO priority is to write useful, relevant and authoritative content for human readers, because that is what Google is looking for.
  6. To develop new post topics and SEO opportunities, review analytics regularly to identify popular new keywords and strategic long tail keywords.

Onsite images and video

Image and video search are segmented search options on Google that can attract a tremendous amount of traffic. If you are in a visual business, such as graphic design, or any type of business where customers may want to view images or video of what you do, then image and video optimization are essential.

  1. Use relevant keywords in your image’s file name.
  2. Write descriptive alt text for images in plain sentence format.
  3. Write useful and interesting image captions, because they keep visitors on your page longer.
  4. Follow Google Webmaster image publishing guidelines.
  5. Follow Google Webmaster video best practices.

Google Authorship

Traditionally, Google primarily associates content with the site on which it is published. Google Authorship is a fairly new program that associates content with its author. In time, we will probably see high authority authors outrank low authority authors, making it important for bloggers to start participating in Google Authorship program now.

  1. Actively participate on Google+ and in the Google Authorship program.
  2. Since original content is immediately indexed and ranked on Google, write original, useful and keywordrich content on your Google+ posts.
  3. Link your Google+ profile to all blogs and sites you write for following these instructions.
  4. Whenever possible, link your guest authors’ Google+ profiles to your blog.
  5. Use an appealing Google+ headshot, as it will be displayed in Google search results.

Offsite activities

When your blog is linked to from high quality, relevant sites, it tells Google your blog’s content is authoritative, meaningful, useful and interesting. Establishing and maintaining a solid link profile is probably the single most important SEO activity you can engage in.

  1. Guest blog on relevant and authoritative blogs to build inbound links.
  2. Invite relevant and authoritative bloggers to guest post on your blog, to build social shares and traffic.
  3. Be ultra-selective in pursuing directory listings, as they are generally not an effective way to build inbound links.
  4. Avoid building links by publishing content on article banks.
  5. Avoid building links by publishing non-newsworthy press releases.
  6. Review your link profile, removing bad links, fixing broken links and updating good links to conform to best practices.
  7. Optimize your YouTube channel and videos by following these instructions.

SEO agency red flags

Many bloggers partner with SEO agencies or freelancers in order to cover all of the bases noted above. There are a lot of tremendously talented people to choose from – but there are also some that bloggers would be wise to avoid.

  1. Avoid agencies that promise #1 rankings or tons of free links.
  2. Avoid agencies that don’t have a documented, transparent description of their methodology.
  3. Avoid agencies that don’t provide detailed reports of activity and/or results.
  4. Avoid agencies that won’t provide client referrals.
  5. Avoid agencies that speak in an overly technical way or have other communication shortcomings.

That was a lot to digest, but when it comes to SEO, it’s still just an appetizer. What SEO tips can you share?

Guest author: Brad Shorr is Director of B2B Marketing for Straight North, an Internet marketing agency headquartered in Chicago. He is an experienced content strategist, respected blogger, and SEO copywriter. Connect with him on Twitter @bradshorr.


Want to learn how to make your blog successful and visible with SEO and social media marketing?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 192,000.

Download and read it now.


  • Kristine Allcroft

    Love the last part . . . SEO agency red flags . . . wish I would have known about this 4 years ago. Have spent lots of time and money coming back from BAD seo company tactics!

  • venkyiyer58

    Great, and thanks. Just what I wanted – one-sentence guidelines. I have copied and pasted and will be referring to this often as I finish setting up my blog.

  • http://www.epreneur.tv/ Tehmina Zaman

    Good, clear and well-structured post on what is working now in SEO, many thanks Brad and Jeff!

  • OnTheWaterLifestyle

    Excellent and useful information. I always look forward to reading your articles. Thanks.

  • http://WWW.EXTRA-CASH-ONLINE.COM/ Robert Connor

    Relevant Seo strategy-thankyou very much! Have a great day by design…

  • Roxann Souci

    Great article! I appreciate the format you used. It makes it so much easier to work my way down the list. And what a list!

  • http://www.strengthinbusiness.com/ KriszR

    Excellent SEO roadmap! I was having this conversation a couple of days ago re. image positioning. 90% have experienced that placing an image to the right provides better results – keeping everything else as is. What’s your experience so far?

  • digital20

    Exclusive SEO articles , Awesome

  • http://blog.wishpond.com/ Adella @ Wishpond

    Hi Brad. Great tips! I totally agree with
    you on the importance of page load speed for SEO. It’s especially important for
    mobile users, as their internet connection isn’t always reliable. Something
    else to keep in mind is that the load time can be affected by the number of
    posts on your main page. According to Google, less than 10 posts is optimal to
    improve your blog load speed.

  • http://blog.wishpond.com/ Adella @ Wishpond

    Hi Brad. Great tips! I totally agree with
    you on the importance of page load speed for SEO. It’s especially important for
    mobile users, as their internet connection isn’t always reliable. Something
    else to keep in mind is that the load time can be affected by the number of
    posts on your main page. According to Google, less than 10 posts is optimal to
    improve your blog load speed.

  • http://www.heraldsolutions.in/ Herald Solutions

    Grate Seo strategy-thankyou very much!

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    Before you even begin writing an article, ask yourself, “What are the
    relevant keywords for this post?” It’s important to know what words or
    phrases you want people to enter into a Google search to find your

  • seosem tricks

    I hope your blog post and I would like to start blogger site and use above seo tips for traffic

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  • Phil

    This is a great post, very informative!


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  • fawad

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  • Dinar GuruPro

    Thanks so much this will help me a ton. Seo has been key to my blog and all the info I can get the better. This will go a lond way

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    Thanks for share Exclusive post.

  • miguel

    Thanks for the post, I have one question, how can we know how long or how hard is going to take a page with a specific key word to come out?

  • isa said

    Thank you

  • James Bradrick

    This was especially useful as I’m just beginning my SEO learning curve. Thanks

  • Spook SEO

    This one is really a big help. Very precise and clear. The following guidelines tell us all what we should remember when making a blog. I would love to use this as my personal reference.

  • http://www.socialsuccessmarketing.com/ ruby | social success

    These are great tips! I always shoot for optimizing content without overdoing it instead of back-pedaling later unless necessary.

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    Great post with awesome tips! Well explained. I can say this is what a SEO should do to be praised by Google. why one should consider blogging? Here is the answers: http://www.godotmedia.com/blog/why-you-should-consider-blogging-benefits-and-stats. Good post! Hope you like it too.

  • Z Series Innovations

    This is a great article…many SEO tips for newbies who are planning to go well with SEO tips…
    If you further want to go through the details of SEO, i have highlighted few other points in my article:

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    wow…great article…thanks for sharing this info….

  • Ravi

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  • ronald

    I have found this great SEO technique from a friend working in a BIG SEO company. It works like a magic. In 20 days your name is on the first page of google. Its the latest most effective tool based technique called URL Specific Optimization.

    Open this url in the browser

    You will see A , B , C….. are appearing on the web page at different places.

    Replace A , B , C … etc in the url (address bar) with your words or content.

    press ENTER to load the url in the address bar.

    NOTE-1: Use hyphen(-) in place of space.
    Example : Microsoft Corporation will be written in the url as Microsoft-Corporation

    Note:2: Replace E with your contact number
    Replace F with your email / address / fax

    Note-4: C is the image url without “http://”


    note-5 : Try to create more urls related to your keywords and share those links as much as you can

  • Portman

    Really i very good post .learn a lot from this.really i am very thankful to the author to post good information.go here

  • Bradleydanielelliot

    nice tips related to SEo since 1998..

  • Naveen Kumar

    Thanks for sharing this valuble information and it is very useful for me and who wants Latest Search Engine Optimization Updates and Techniques

  • lovisa alva

    Thanks to share this. very clear information.

  • john

    As of your post I got awesome explanation about seo and its have new technical
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  • Lucia Halavova

    Great, informative article, as usually. I would like to ask which free website comparison and monitoring tool are you using?
    I just stumbled upon this one http://www.lavoor.com/ and looks promising.

  • Kay

    Brad, I like this post because even after the most recent penguin a few days ago, most of what you have written is spot on. I will say that having high quality sites that are relevant linking back to you will rank your site great these days! I wrote a post that will compliment this one well at: http://www.fyirecruiting.com/3-seo-tips-every-entrepreneur-should-know/

  • Shradha Bhatia

    Great post – I completely agree with all of your points and love the simple writing style. I wrote a similar post about SEO tips for bloggers here: http://shradhabhatia.com/2014/11/seo-friendly-blogging/ Would appreciate your feedback!

  • http://www.integraphix.com/ Advertising Agency

    Thanks for the great post about SEO, Brad & Jeff. I’ll definitely share this with the staff of my Phoenix SEO firm so they can take a look.

  • http://www.brightverge.com/ Bright Verge

    Great article I would have to agree and take note on most points brought up within this forecast with SEO tips and strategies to continue with brightverge.com and gocime.com and expand upon for the new upcoming year! Thanks again!!!!!!

  • http://allglobalventures.com/seo-services/ Bill

    True. Visibility is obtained by blog creating blog posts. But as always, according to All Global Ventures, make sure you don’t perform keyword stuffing and always provide content that will benefit target readers. Great article overall.

  • http://gatelogix.com/blog/ Sami

    Hi Brade!
    Great Article.I think content composition is very crucial not only the SEO prospect but also with the user experience point off view.Using proper headings build points and paragraphs will gives the audience an ease to read.

  • http://softdevsol.com/ Abdul Haseeb

    Great post dude, totally agreed with you. I was searching for one sentence SEO tips. Last part was really great, SEO agency red flags…..

  • anjaligohil

    it’s true. Thanx for sharing.It’s really good post.

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  • http://brandwebdirect.ca/ Jhon Mourish

    Informative blog for me. I like reading about SEO . Thanks a lot for sharing. Visit our site for more details.

  • http://ksub.tv/ Kpop Vietsub

    Thank you verry much for 50 one sentence seo tips

  • http://www.buyharddisk.com/ pradeep kumar

    Thanks Jeff, good to know all the things in proper way here.

  • Sanjay Harnote

    Interesting post ! Thanks for sharing, seems Useful & Helpful. http://bit.ly/1vMr9E9

  • thomasJaz

    Thanks for sharing this informative post. This is really very helpful for me. Do share more posts regarding SEO.
    Offshore SEO

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  • Sohan Lal Gurjar

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  • http://www.kkmetals.com/ pawan pandia

    Very informative blog for me.. Every points i understand easily. but somebody please tell me what is Google Authorship?

    Pawan Pandia

  • http://menarentfromvenus.blogspot.com Martin Ricky

    Very extensive and well thought out post! Looking forward to reading more of your work!


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    http://www.iaspaper.in and let me know do i need to change anything else?

    Waiting for your replay………….

  • http://authoritysolutions.com Houston SEO

    Bookmarked and shared this article to my colleagues. Thank you for making our everyday lives a little lighter. Thanks for tips! More power to both of you.

  • http://animotime.com/ Robin Singh

    I Do Everything To Perfect My Site Seo Structure . But My Site http://animotime.com/ Never Get High Ranking On Google. Can Anyone Tell Me Why i’m Not getting Good Seo Rank. And one Day i Share My Post On Facebook. Suddenly My Site Appear On Google First Page .

  • http://foxdslr.net Sam Warrior

    Great and helpful piece of information. Thanks for sharing this post. I use these tips for my site Best Entry Level DSLR

  • Luca Kosta

    Thanks Brad for interesting and helpful article. I like to read about SEO tips from time to time, it is good to freshen the memory and improve the site all the time. I run my website http://www.usblox.com and always try to score higher.

  • http://www.serprelocator.com SERP Relocator

    Thanks for a great article. Page Load speed is a ranking factor for sure. I want to start blogging on my site.

  • manjulika pramod

    Seo, have been trying to understand the game. Thank you. This was really very helpful and ofcourse it was wonderful listening to you at #BNLF.

  • http://niksto.com/ Nikolay Stoyanov

    Really nice article Brad! Must read for every beginner! Like Kristine, I really like that you included red flags. Most people disregard this information and it a very important aspect of our business (especially for those who have limited knowledge regarding SEO and SEO companies).

  • allen Moore

    Another Awesome post on SEO, Thanks for the information

  • https://www.mishvoinmotion.com mishvo

    what does this one mean? –> Have all versions of your blog resolve to the http://www.domain version.

  • http://arielsoftwares.com Mark Wahlberg

    Nowdays, SEO is totally changed and yes quality, unique content is very important part for best SEO practices.

  • Hannan Sikander

    Great informative post covering all features of SEO. More information is here SEO tips

  • Mark Henry

    I love reading these best search engine optimization techniques. Thanks and keep adding more such information for the betterment of the humanity :)

  • http://goliathmarketing.org GoliathMarketing

    As this article was written a few years ago I thought i’d add one very important thing and that is to ensure your site is mobile friendly. Mobilepocalypse came a year ago but another update rolled out just this month. If you’re not optimized for mobile, expect to get slapped by Google!

  • http://www.mybloggerguides.com Paramjot Singh

    Hello, Admin!
    A Great and informative SEO Guide.

    When I think about SEO, the first thing comes to my mind is On-Page-SEO (Post Title, shareFresh and Top-Quality Content, URL Structure, Use of H1, H2, bold, italic tags, Fast loading web pages, image optimization and the description of the post.)

    After publishing the post, I’ll start following Off-Page-SEO rules – Internal linking, blog commenting on other sites using the post link (Building Backlinks), social sharing and bookmarking as well.

    Thanks for sharing these excellent tips with all of us.

    Paramjot Singh