When Is It Time to Stop Blogging?

When Is It Time to Stop Blogging?

In a fast growing web-centric world, more and more people are blogging, whether for business or pleasure. There are blogs about business, blogs about recipes and blogs about home projects. There are even blogs about blogging.

Blogging is not for the faint hearted. It often means getting up early or staying up late. The blogger has to deal with writers block, building a list of subscribers and persisting when it feels like you are not going anywhere. Motivation often goes on a holiday.

Sometimes it seems the only good thing about blogging is the coffee you sip while you’re word wrangling.

But what about when you can’t blog anymore? How do you know when it’s time to quit? Are there ways to tell when the writing’s on the wall?

To help answer those questions, here is a list of reasons for why it would make sense to shut a site down. If you want to know if you should quit blogging, this is what to look for.

#1. You aren’t posting anymore

A surefire sign that it’s time to quit blogging is that you’ve stopped posting. You can’t think of anything to say. Your schedule is too full. You forget about your blog altogether.

Whatever the reasons, if you’re finding that you hardly ever post, it’s probably a good sign that you should quit. After not posting for five months, that’s what blogger English Major Money realized, prompting her to post a blogging goodbye.

In an increasingly Internet-centric world, more and more people are blogging, whether for business or pleasure. There are blogs about business, blogs about recipes, blogs about home projects, and so on. But what about when you can’t blog anymore? How do you know when it’s time to quit? Are there ways to tell when the writing’s on the wall?   To help answer those questions, here is a list of reasons for why it would make sense to shut a site down. If you want to know if you should quit blogging, this is what to look for:  1.	You Aren’t Posting Anymore: A surefire sign that it’s time to quit blogging is that you’ve stopped posting. You can’t think of anything to say. Your schedule is too full. You forget about your blog altogether. Whatever the reasons, if you’re finding that you hardly ever post, it’s probably a good sign that you should quit. After not posting for five months, that’s what blogger English Major Money realized, prompting her to post a blogging goodbye:      2.	You Aren’t Enjoying It: Even with few readers and/or few posts, if you love blogging, you have a reason to stick with it. But if you hate it, if you dread sitting down to write, what’s the point? Ask yourself what you’re actually getting in return for your blogging efforts. If it’s not enjoyment, is it new clients? Better branding? A sense of community with your fans? It better be something. Blogging takes time and energy. Weigh what you’re getting against what you’re investing, and make sure the effort is worthwhile.      3.	You’ve Given It Time: If after blogging two weeks you are bummed you aren’t seeing better press, you haven’t given it enough time. If, on the other hand, you have been blogging six months or a year and still don’t have readers, something’s wrong. It’s either time to change your strategy or to stop blogging.     4.	You Aren’t Succeeding: Here’s the thing: Even big blogs with big readerships are failures if big readership is not the goal. If you’re a business blog, for example, looking to promote your company and gain new clients, having 10,000 subscribers matters little if none of them buy into what you sell. If this is the case, blogging is wasting your time. Move on. Mens with Pens wrote a whole post about this topic here.      5.	You’re Busy with New Work: Maybe you started your blog to get the word out about your company. Maybe you wanted to be a writer and started blogging to build a portfolio. In either case, when your blog finally achieves your goals, it might be time to call it a win and move on. When your company is busy and new clients are coming from other channels, you might not need blogging anymore. When your freelance work keeps coming and you’re getting paid to write elsewhere, it makes sense to focus your attention on what’s profitable.  Your Thoughts Looking at the list above, is it time for you to quit blogging? When you weigh the hard facts of benefits against costs, how does your site stack up? If things look dismal, don’t wait—do something now. Either change your blog to create new value, or ditch it. There’s no point sticking with something after it’s done.

 #2. You’re not enjoying it

Even with few readers and/or few posts, if you love blogging, you have a reason to stick with it. But if you hate it, if you dread sitting down to write, what’s the point? Ask yourself what you’re actually getting in return for your blogging efforts.

If it’s not enjoyment, is it new clients? Better branding? A sense of community with your fans? It better be something. Blogging takes time and energy.

Weigh what you’re getting against what you’re investing and make sure the effort is worthwhile.

When is it time to stop blogging

#3. You’ve given it time

If after blogging for two weeks you are bummed that you aren’t seeing better press, then you haven’t given it enough time. If on the other hand, you have been blogging for six months or a year and still don’t have readers, something’s wrong.

It’s either time to change your strategy or to stop blogging.

When is it time to stop blogging

#4. Not succeeding

Here’s the thing…even big blogs with big readerships are failures if big readership is not the goal. If you’re a business blog, for example, looking to promote your company and gain new clients, having 10,000 subscribers matters little if none of them buy into what you sell. If this is the case, blogging is wasting your time.

Move on.

Men with Pens wrote a whole post about this topic here.

 When is it time to stop blogging

#5. You’re busy with new work

Maybe you started your blog to get the word out about your company. You may have wanted to be a writer and started blogging to build a portfolio. In either case, when your blog finally achieves your goals, it might be time to call it a win and move on.

When your company is busy and new clients are coming from other channels, you might not need blogging anymore. When your freelance work keeps coming and you’re getting paid to write elsewhere, it makes sense to focus your attention on what’s profitable.

Your thoughts?

Looking at the list above, is it time for you to quit blogging? When you weigh the hard facts of benefits against costs, how does your site stack up? If things look dismal, don’t wait!…do something now.

Maybe it’s time to assess if you are blogging for the right reasons. Either change your blog to focus on what you are passionate about, or ditch it.

Sometime there’s no point sticking with something if it’s not working.

Guest author: Shanna Mallon is a writer for www.straightnorth.com, a Web development company with headquarters in Chicago, providing SEO, Web development, and other online marketing services to B2B clients. 

 

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Comments

  • Bart Stewart

    Not sure when this article was posted, didn’t see a date, but anyway I am the first commenter. Nothing unusual about that! Most blogs have ZERO comments! Either people are shy or they aren’t there at all. If the number of commenters is the gauge of a successful blog, I’d say there aren’t many! Some blogs have comments, but it seems to be from the same old people! I don’t know what the answer is. I had a technical issue with my blog wherein it was too open for comments and I was buried in spammers. Now I have a Facebook sign-in, and zero comments! Oh well. Visit http://www.BartStewart.com and comment sometime!

  • http://jeffbullas.com Jeff Bullas

    Yes Heather you do need to be trying new ideas and tactics. Good to see you’re persisting.

  • http://athomeandschool.com/ Susan Raber

    I don’t want to stop blogging altogether, but my focus has shifted in the last couple of years, and I find myself wanting to move on to other things in my writing. The homeschooling part of my life is nearing an end, and I have begun to ask myself what I am going to write about when my kids graduate.

    I started a new (currently hidden) blog because I have to 1) find a way to merge my current blog with a different but not-completely-unrelated topic, 2) do a complete overhaul, or 3) go clean slate and start over.

    • http://foodloveswriting.com/ Shanna

      These are the kinds of issues bloggers face and will face as time goes on. As people, it’s only normal for our focus to shift during different seasons. Our job as bloggers is to know when those shifts mean to move on.

  • http://www.sexyfeet.net.au/ Nikki Nunnari

    An excellent article with good advice, not restricted to blogging. Would apply to most situations in life where mammoth effort far outweighs the perceived, or expected result. However, with “the passion to succeed” you will always be successful, so keep it up @cottageguru:disqus

    • http://foodloveswriting.com/ Shanna

      True, Nikki!

  • http://www.sexyfeet.net.au/ Nikki Nunnari

    Hey Heather, my comment on the article is in limbo heaven somewhere at the moment being moderated, in the meantime I thought I’d post a direct reply to you here. Don’t ever lose sight of the fact that “passion” is your strength and it will take you wherever you want to go. Stay strong!! xx

  • Justyn Simon

    I’ve been blogging for about 7 months now and it wasn’t until about 2 months ago that I started to get comments and blog followers. This was because I joined a lot of social media communities. Blogging is something I enjoy doing, but I don’t usually have ideas for what to blog about as I mostly blog about progress on drawing, and writing my books. Although if I were to stop blogging I don’t know what I’d do, as blogging for me is what glues my online presence together.

    • http://foodloveswriting.com/ Shanna

      Good example of how persistence can pay off, Justyn! Thanks for sharing!

  • venkyiyer58

    There is the somewhat contrary assertion that too many people quit just as they are about to break through. As far as I can see, the single biggest reason for burying a blog would be apathy. When you just don’t care any more, you want to focus your time and energies on something that you do care about. Even if your blog is a “success” in terms of readership or whatever criterium is used.

    • Gil Michelini

      Your posts reminds me of Napoleon Hill’s three feet from gold. The drawing shows diamonds but it is same principle.

      • http://jeffbullas.com Jeff Bullas

        That is spot on Gil. I have had times when I have wondered whether it is worth it but then something happens to boost the motivation! LIke comments such as yours:)

  • Norah Colvin

    I have been blogging for just over 2 months now so it is definitely not time for me to quit! I do think the indicators you mentioned are apt. I think when the time comes for me to move on I’ll know it: when it seems to have no further purpose. At the moment I am learning so much from blogging that it is a very important tool in my education.

    • http://jeffbullas.com Jeff Bullas

      I agree with you Norah on the learning aspect of blogging. My blog has been like a PhD on steroids for me!

      • Norah Colvin

        Love it! It’s certainly as much work!

  • Debra J. Gordon

    I blog infrequently… or in spurts. Mainly because my blogs (all four) have been hacked and I don’t believe anyone can see the blogs anymore. How’s that for an original and true post? ~djgTheMediaLady

  • http://www.achiVi.com achiviblog

    It was surprising (and not) to run across this statistic a bit ago:
    70% don’t update their blog
    The saddest thing is coming across a blog that does not make this basic commitment. It is disrespectful to those who took their time out to follow them.

  • http://www.asolopreneur.com Yogesh Shinde

    I think, every blogger feels this at various stages of their blogging journey that’s why have an inspiration section where I posts inspirations posts which boost bloggers and most importantly myself to stay focus, enthusiastic and motivated.

    Thanks for great post Jeff.