How to Build a Credible Blog that People Trust

How to build a Credible Blog that People Trust

Blogs are a great way to build online trust and credibility. But this doesn’t mean that just setting up a blog will automatically add credibility. Certain factors contribute to building a credible and trustworthy blog. What are they?

Is it just creating quality content and a good design, or do other factors play any role, too? Your questions have all been answered in the infographic below.

I prepared a list of questions that relate to building a credible blog and I conducted a survey to help me find the answers.

The survey questions

The questions I asked were:

  1. What factors add credibility to a blog?
  2. How do you measure social presence or influence of a blog?
  3. Which social networks add most credibility to a blog?
  4. Do multiple or single authors add more credibility?
  5. What types of blog content add most credibility?
  6. What category of blog content is most credible?
  7. What factors destroy blog credibility?

The survey participants comprised of business owners, marketers, and bloggers. I have displayed the results using easy to digest graphs in the infographic below.

I hope these results help you build better blogs.

How to build a credible blog that people trust

What do you think?

What are your thoughts on the infographic above? What factors do you think play a key role in building a credible blog that people trust? How can people build better blogs?

Please leave your comments below.

Guest author: Mitt Ray is the founder of Social Marketing Writing, where you can download the free Pinterest Marketing Video Tutorial. Follow him on Twitter @MittRay. 

 

 

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Comments

  • NobbyK

    Great article and lots of good information to support having a worthwhile blog.

    • http://www.mittray.com Mitt Ray

      Thank you for your comment @NobbyK:disqus!

      Mitt

  • http://WWW.EXTRA-CASH-ONLINE.COM/ Robert Connor

    Hi Mitt,
    Great post love the info-graphics. Have a great day by design!

    • http://www.mittray.com Mitt Ray

      Hi Robert,

      Thank you. Hope you have a great day too.

      Mitt

  • Jeremy Andersen

    What a great article to come out with today, as I am preparing my Company’s blog for launch this week! I agree very strongly with the infographic because I hold credibility of blogs to the same amounts portrayed.

    How would you suggest I go about getting guest bloggers in the new future once my blog is up and running?

    -Jeremy Andersen
    Online Marketing Manager
    http://www.adminandbeyond.com

    • http://www.mittray.com Mitt Ray

      Thank you Jeremy!

      One of the first things you could do is let people know that you accept guest posts on your blog. You can write this on your about or contact page or create separate page for it. You could also list your blogging guidelines.

      You can also contact some good bloggers and ask them to write for your blog. A great tool that can help you find people interested in guest posting is Blogger LinkUp.

      Hope this helps.

      Mitt

      • Jeremy Andersen

        Thank you MItt!

        I will be sure to implement these steps implement these steps today!

  • Guest

    What a great article to come out with today, as I am preparing my Company’s blog for launch this week! I agree very strongly with the infographic because I hold credibility of blogs to the same amounts portrayed.

    How would you suggest I go about getting guest bloggers in the new future once my blog is up and running?

    -Jeremy Andersen
    Online Marketing Manager
    http://www.adminandbeyond.com

  • http://www.markseydel.com/ Mark Seydel

    Great post. Very telling. Thank you.

    • http://www.mittray.com Mitt Ray

      Thank you Mark! You’re welcome.

      Mitt

  • Min Saad

    Wow, such a great infographic sharing. Thank you so much. Will look up to improved my blog :)

    • http://www.mittray.com Mitt Ray

      Thank you @minsaad:disqus! You’re welcome.

      Mitt

  • thinkbe

    Great article, found these insightful, backs up a lot of theories. Thanks for sharing

    • http://www.mittray.com Mitt Ray

      You’re welcome! Thank you for your comment @thinkbe:disqus!

      Mitt

  • http://www.seoingreece.org/ SEO In Greece

    Excellent post, quite practical guide for building a credible blog. I like the detailed analysis about the content issues, it’s quite handy.

  • Aimee Joseph

    Useful insight here for new bloggers or improving your current blog. Shared :)

  • http://www.ghostbloggermarie.com/ GhostbloggerMarie

    Local blogging for small business is part of a successful path, but so many place the emphasis less on good content and more on comments, shares or followers. This lovely infographic proves different, and I’ll be using the stats in future presentations, crediting you of course, Mr. Ray. Great information that is useful and insightful. Thanks!

  • venkyiyer58

    Love informatics that have usable information, not just WIIFM data. Thanks.

  • http://www.incion.com/ professional web design

    Some really good ideas in here.

  • Samantha King

    Definitely some interesting findings here that I can take back to my blog :-) Thanks!

  • http://www.guide-of-greece.gr/ Greek Business Directory

    Blogs are a great way to build trust and credibility online. But this does not mean that just create a blog will add credibility automatically. Some of the factors contributing to building a blog credible and trustworthy.

  • Dede Frederick

    With the. absence of the author’s physical, an author needs trust and credibility in order to attract users. I am undertaking an experiment to see how the number of shares on a social media button counter can influence the website’s trust and credibility. By the way, great number of shares!!

  • http://www.tontebo.com/ Tonte Bo Douglas

    Very detailed and informative article

  • http://nathanambrose.com/ Nathan Ambrose

    Well presented, and great infographics.

  • http://meshworking.com James Ellis

    Maybe I missed it, but how many people were surveyed? What’s the n? Thanks!

  • http://ifrog.eu/ iFrog.eu

    Useful ideas, thank you for sharing :)