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  • Alexis Humphrey

    I like your third point where you said, “Not being found in search can be a death sentence.” As a web design and internet marketing company, we can make beautifully designed websites, but if no one sees them then a company really needs to rethink the marketing they are spending their time and resources on. SEO is going to be their best option in getting people to locate their website.

    • http://jeffbullas.com Jeff Bullas

      Thanks Alexis for dropping by. The mantra should be “search, social and content”

  • http://www.TheWritersSocial.com/ The Writers Social

    Great article, it makes me think. As a matter of fact all your articles make me think about my company and how we are develaping our selfs. Always a great example of how to blog for success. Nice job MR. Bullas.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and your insights. I am still surprised by companies that I come across that seem to be like a frog in a slowly boiling pot. It is happening all around them but they can’t see it or feel it

  • http://printfirm.com/ Katherine Tattersfield

    #10 seems to be a big one, at least with the small businesses I’ve seen. And the inflexibility often leads to many of the other issues you described.

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  • Kerry Townsend

    IF each small business person is THE expert, THE one to go to for all your web needs and ALL businesses come to THE expert, how will THE expert get it all done? Offshore outsourcing? Is there no room for the independent that’s really good, but not THE expert?

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  • http://taniashipman.com/ Tania Shipman

    I run into so many potential clients with all of these issues. The main ones I’ve noticed are no time (no time to build your business?), I can’t get my head around SEO (like it’s going to go away) and no continuous learning (I know what I do and that’s all I need). Great post and I got a lot from it. Thanks

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  • http://blog.wishpond.com/ Adella @ Wishpond

    Hi Jeff. You really have put it all together here! Another alarming sign is when a brand is too dependent on technology. For example, AT&T was an issue because of their social automation backfiring. They executed their Ticket Chasers Twitter campaign for March Madness to target people who would be interested in the personalized (automated) tweets, as well as mentioned basketball or March Madness. These automation tweets ended up mentioning who weren’t followers of AT&T, and created a very spammy Twitter presence. What are your thoughts on it?

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  • http://www.builtinbirmingham.co.uk/the-blog/ Phillip Dews

    I love your point on number 2 Jeff. As a freelance website designer/developer myself I come across lots of websites that are far too corporate. and yes you are right about blogs, far to often it’s all about them
    In my opinion I think a blog should do 2 things. 1 help build your own business and 2 help, inspire and provide value to that sites potential clients. I run a blog myself for my business and I try to help others with regular quality content.
    I have found many new clients this way and fresh new content is great for building Google rankings!
    Epic post Jeff. Really enjoyed reading it.
    - Phillip Dews

  • dayna

    Your blog provided us valuable information to work on. You have done a marvellous job.

    abacus
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  • Scott

    I also concur with #2, and would add the preponderance of jargon and techno-speak I see in too many blog posts. Bless you, that you have read all the technical articles, but because your beanie-hat started to spin when you read today’s serving of techno-babble du-jour, doesn’t mean you have to parrot it!

    I agree that the CEO usually doesn’t know from SEO, but he sometimes is the guy with the checkbook. Now, does it make sense to ostracize him, or educate him and increase his comfort level?

    My wife kids me when I am cross that my SEO tripped over my CSS and broke my H1!

  • http://www.pmhut.com/ PM Hut

    I think #5 is the most critical, especially in the technology world. If you don’t continuously learn about the latest in your field, then you’re toast.

    There is also another thing that I would like to add: not having enough time to focus on marketing. If you suddenly have too many client because of the previous marketing that you personally did, and if you’ve allocated yourself full time on client projects (that generate money), then, in the long run, your business will start shrinking because you’re not doing any marketing to gain more clients.

    If you reach a point where you can’t do any marketing, then probably it’s time to bring someone else on board.