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  • http://kimanziconstable.com/ kimanzi constable

    Great post Kevin, working on #4!

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  • Caroline Ashe

    Thanks for your information post, helps keep the little guys in the loop :-)

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  • Marketing MadEZ

    Thank you Kevin for this great post

  • http://JavitaCoffeeMLM.com Jon R. Patrick

    Fantastic points, and a great post. Any thoughts on whether QR codes will ever gain better traction? Seem to be a great way to combine offline advertising with online presence!

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  • Henley Wing

    “As Pinterest, Twitter, and other networks build their user base, you’ll need to engage and convert those audiences too. You should have distinctive campaign strategies for each network. Consider cross-network campaigns that pull in entries from multiple networks, like Vine, Instagram and Twitter, via a hashtag.”

    With all due respect, I totally disagree with this. Not all mediums are useful to your business, and we don’t have all the time in the world. Pick the ones that are crucial to your business, and focus strictly on those channels. Heck, it’s what Joe Pulizzi recommended here as well: http://buzzsumo.com/blog/contrarian-content-marketing-advice-from-20-experts/

  • Sam Turnbull

    Great article with some interesting predictions. One thing that scares me a bit is the prediction that “it is becoming increasingly apparent that user-generated content is heir to the throne.”

    Surely we are not assuming that all user generated content is created equal? And assuming it isn’t, how are we going to make sure we find the good stuff efficiently?

    All the best

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  • http://www.jkmahs.com/ SEO/SEO Techniques/SEO Service

    It’s nice to hear something new. It really helps me a lot in improving my blog. Thanks for the sharing.

  • Srinivas Penumaka

    Lots of good ideas here and at ReadyPulse we certainly subscribe to the fact that customers should be placed at the center of a brand’s marketing. User generated content will play a pivotal role. We have seen major brands taking advantage of the user generated content that comes both from fans as well as their brand ambassadors. However, the key challenge for all brands we work with is to figure out which user generated content is worthy enough to put in their marketing. Quality, permissions and contextual relevance to the campaign are major issues for brands thinking of putting user generated content at the center of their marketing. Without a scalable solution to find out the quality and authorized content from millions of photos and videos a major brand might have, it is going to be a nightmare scenario and lost opportunity.

  • Lily Himmelsbach

    Great article! You hit the nail on the head – “it is becoming increasingly apparent that user-generated content is heir to the throne.” As we know not all content is king-or created equal. Looking at 2014 it is vital for marketers and brands to not only utilize the power of user generated content, but to first identify through proven data driven solutions; which content will perform best in context to commerce, and which content creators will help move the needle. Combining top content contributors with content proven to drive results is a strong foundation for any campaign. I believe we will see more brands turning to solutions like ours at ReadyPulse to help them combine data and content for proven results in leveraging the power of user-generated content.

  • Lauren Gould

    Very interesting article. It is fascinating to see the changes in marketing strategies over the past few years with the rise of social. I think these new strategies will only help businesses more by targeting and interacting with consumers on a more personal level, thus growing a loyal consumer base. Platforms such as Pulse Marketing Suite help brands smoothly transition their eCommerce into a social experience, Content Commerce; as well as execute social promotions, advertising, and brand ambassador management. The key to these marketing strategies is to put the focus on the customer.

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