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  • http://blog.tianakai.com/ Tiana Kai

    “Content is king” kills me every time. I’ve heard that for years and it’s irritating that it’s making a comeback, not on my blog though! ;-)

  • http://thebrokerlist.com/ Customer Service

    I enjoyed this blog and want to learn, but my question is why you chose to use “Epic” in the title, in this case?

    • Brent


  • Noya Lizor

    Some truly cringe-worthy jargon on that list. Eek!
    Might want to re-think #19 or rethink the title of this post though ;-)

    • http://www.straightnorth.com Brad Shorr

      I thought it would be funny to use awful jargon in the title itself. Seemed like a good idea at the time.

    • http://www.prairiefoxweb.com/ Leah Mazur

      haha nice catch! I guess everyone falls into the jargon trap at some point

  • http://www.iainswanstononline.com/ Iain Swanston

    Wow – pleased, lucky and relieved to say I haven’t used any of those on my own blog. I do however consistently score low in the Flesch Reading score which suggests my own writing is wooden, obtuse and difficult to comprehend.

  • Martiel Beatty

    Great list Jeff! I see these all the time with new bloggers and knowing what you ca use as an alternative it important – frankly, most people use them because they think it will help with their traffic. I’m trilled you published this list and I’ll be sharing it with my clients, it’s a great resource!

  • http://smallbusinesstalent.com/ Stephen Lahey

    Good advice, and the list made me laugh – thanks Jeff!

  • http://kimanziconstable.com/ kimanzi constable

    Now I’m going to have to look at this list before I publish a post :)

  • Alice Manning

    Thanks! If I hear “Content is king” one more time… And thanks for the alternatives, too. This was an informative post that made me both cringe and laugh.

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  • http://www.thesocialsyndicate.com/ Michael Naughton

    “Rock Stars,” Newbies…” “Action items…” tired words and phrases.

    • http://www.straightnorth.com Brad Shorr

      Your comment made me notice “action items” is tired AND redundant. “Actions” are items.

  • http://www.cottageblogger.com/ Heather Bayer

    I try not the ‘reach out’, ‘take a helicopter view’ or put anything in ‘the hopper’ as well.

    • http://www.straightnorth.com Brad Shorr

      Or a 10,000-foot view, 30,000-foot view or 50,000-foot view.

  • venkyiyer58

    You missed game changer and trend setter.

  • Shaun

    Nice Post Jeff

  • http://www.prontomarketing.com/ Tim Kelsey

    I’d be interested in seeing what replacements for “Content is king” people have. It’s been such a wide-spread metaphor because it quickly and easily explains the importance of content to clients.

    Agreed that it’s overused and needs to stop, but it’s hard to explain the complexity of the role content plays in larger marketing strategies.

    One alternative I’ve used is “Content is the fuel for your Internet Marketing engine.” Any others out there?

    • http://www.straightnorth.com Brad Shorr

      Tim, Your fuel metaphor is vastly superior to the king metaphor because yours actually makes sense. Thanks for sharing this.

  • http://www.reallygoodseo.co.uk/ Kate Tolley

    Can I suggest “quality content” (or “quality [anything]“, really) as another overused phrase that needs to be retired? On its own it means absolutely nothing (is it high quality or low quality?) yet I keep reading about the importance of it, often from people who are trying to sell their services as writers of said content. I would expect such folks to have a better command of language.

    • http://www.straightnorth.com Brad Shorr

      In my area (Chicago), “quality” this or that has served as a slang term for excellent for as long as I can remember. But as you point out, it isn’t widely accepted usage and probably confuses people more than anything.

  • Danzo1000

    Crap. Now I have to redo the landing page of my website.

  • http://www.seo-theory.com/ Michael Martinez

    I may have to rise to the challenge to integrate every one of these wonderful expressions into a masterful piece of link bait prose that inspires a massive viral wave in the electron sphere so that people will recognize just how truly zooming real communication blossoms into when it achieves the pinnacle of its summit of success.

  • SooBrett

    “Content is the kingpin of …”? Almost the same but more accurate. A kingpin is a pivotal component, essential to the success of something.

    An excellent and thought-provoking list, Jeff. I’ve always been keen on avoiding hyperbole and exclusive terminology, but I confess with shame to using some of your listed words. Is there anyone who hasn’t used “epic” or “awesome” inappropriately at some time or other?

    One you have missed is “creative”. Before every one started using it, creative was an accurate description of what I am and what I do. Now it’s meaningless.

    • http://www.straightnorth.com Brad Shorr

      Kingpin is much better than king — great suggestion.

  • http://www.facebook.com/profile.php?id=100001306884464 Eli J. Pacheco

    I hate “circle back.”

  • http://www.straightnorth.com Brad Shorr

    Ugly is a great description of that word.

  • raimster

    I have a profound disklike of lists that tell people what they should or should not …insert thing (say / do / feel).

    It is a subtle but powerful way of shaming people for incredibly
    silly things.

  • Jocelyn Brady

    Seamless must die!

    • http://www.straightnorth.com Brad Shorr

      Unless you are in the clothing industry, there can be no argument here.

  • Larry Taylor

    I want to add ‘Blessed’ – As seen used by the successful and wealthy in writing press releases. See also ‘Humblebrag’. Try ‘lucky’ instead…

    Humblebrag: How great your life is, but it’s hard also. E.g. When your Champagne goes warm in the jacuzzi.

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  • treb072410

    Great read.. It was really helpful.. Thanks for sharing!…

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  • Alvin Linton

    Great piece,I must confess I am guilty of using some of these jargons.

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  • http://twitter.com/niboltai Will

    At the end of the day, you’re awesome if you can employ bandwidth to move your company from the bleeding edge–as complicated as brain surgery. The only catch: You have to buy-in to champion the idea that content is king and that a set of core competencies can speed your content to the cutting edge. Take a deep dive and disconnect from the disruptive drill downs that happen while the minions drink the Kool-Aid from the proverbial fount. Be sure to get your ducks in a row to flood the workplace ecosystem with empowered epicness–a sure way to ensure that everyone gets on board with going forward. I may not be a guru, but my holistic ideation of the world fuels me to impact and incentivize innovative key takeaways during knowledge transfers to my fellow leaders. The learnings? That you can leverage the consumption of low-hanging fruit to complete mission-critical objectives that move the needle to green. Some might say that I am a marketing ninja, but I’m not even on the same page as a ninja: I’ll open the kimono and tell you that I am a king of outside the box thinking. I see paradigm shifts before they happen and push the envelope to, quite frankly, raise the bar so that I attain rock star status. It ain’t rocket science, people. It’s solutions. The soup to nuts guide to synergy among your peers, or “How to be a thought leader of world class proportions,” is simple: Use your goddamn jargon.

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  • Julie Lynn Collins

    May I add the use of “office” as a verb? As in “Where do you office?” And perhaps “Old World Charm” (since I often write for the real estate industry!) ??

  • Brent

    I work in the advertising business, where acronyms, jargon and lexicon are used to create a kind of mystique that justifies companies engaging the services of advertising agencies. And because what I do, write, together with an art director, is called “creative”(noun and adjective), there’s a difficulty quantifying our service. So the more mystifying it is the better, because then the price attached to the service becomes unquestionable. And apparently the magic I and others like me perform is often worth a king’s ransom.
    I know that many clients sit in meetings with their agencies feeling like jokes are being told and they’re not getting them. Nobody wants to admit they don’t get a joke when everybody else is laughing so they keep their mouths shut.
    Advertising, like the entertainment business, is ideal for charlatans. They adopt the “lingo” and brazenly drop these words so they look and sound like they know what they’re talking about.
    Currently “advertising” people are trying to ditch the word advertising and replace it with “Brand”. You look on LinkedIn to find a copywriter or account executive and you will be amazed by the number of “brand experts” there are. People who specialize in the brand experience, brand presence, brand interaction, brand clarity. The word “brand” is an unnecessary qualifier in every case.
    Want to know what a brand is? It’s a mark burned into the hide of cattle to identify ownership. Yes brands have evolved but there is nothing particularly mystifying about them. If there’s anything that is confusing the hell out of business writers and just about everybody else, it’s media.

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  • richb

    did he really write these items “drive him bananas” ?

  • Amit Sharma

    I offer a jargon density checker – http://jargonbuster.repairtxt.com/