22 Social Media Facts and Statistics You Should Know in 2014

22 Social Media Facts and Statistics You Should Know in 2014

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future.

One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.

It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon.

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Build your own networks now!

Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. It is a digital asset that grows every year. Over time it can provide huge leverage and marketing independence if done right.

So with that in mind let’s have a look at where the major social media networks are up to at the start of 2014.

Social web demographics

Social media is a blur of  tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web.

So some questions. Which age groups are using social media, what countries are big Facebook users and what percentage are using mobile to access social media?

This is the who and the where of  social media users.

  1. 72% of all internet users are now active on social media
  2. 18-29 year olds have an 89% usage
  3. The 30-49 bracket sits at 72%
  4. 60 percent of 50 to 60 year olds are active on social media
  5. In the 65 plus bracket, 43% are using social media
  6. Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
  7. 71% of users access social media from a mobile device.

The paradigm of social media only being used by the younger generation should be put to rest now.

Facebook

Facebook is still the biggest kid on the block, but there are some pundits predicting that by 2016 Google+ will surpass Facebook on “social sharing”.

Here are some of the latest figures to mull over.

  1. There are now over 1.15 billion Facebook users
  2. One million web pages are accessed using the “Login with Facebook”  feature
  3. 23 percent of Facebook users login at least 5 times per day
  4. 47% of Americans say Facebook is their #1 influencer of purchases
  5. 70% of marketers used Facebook to gain new customers

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Google+

Prying the numbers out of Google for Google+ has always been a challenge.  A bit like getting a date with the prettiest girl in the class. Not impossible but it doesn’t happen very often.

So what are the latest numbers?

  1. There are now over 1 billion  with Google+ enabled accounts
  2. It has reached 359 million monthly active users
  3. Google+ is growing at 33% per annum.
  4. The 45 to 54 year old bracket  increased its usage on Google+ by 56% since 2012

When you consider that Google+ has only been around for less than three years, then it is a success on many levels. So Google must be happy with with its investment, which is north of $500 million that it initially invested in Google+

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Twitter

Twitter has to be taken seriously. Last year it took off its short pants and become a public company. So what is happening in the Twittersphere?

  1. There are now over 550 million registered users
  2. 34% of marketers use Twitter to successfully generate leads
  3. Twitter was the fastest growing network with a 44% growth from 2012-2013
  4. 215 million monthly active users

Twitter has also made some changes in the last few months that has made it more visual and engaging. Business should no longer be ignoring the 140 character pip squeak.

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The others

We haven’t mentioned some important social media channels. These include. Pinterest, Instagram, LinkedIn, YouTube, Tumblr, Vine, Slideshare and many others.

This year expect the visual social media networks to hit more home runs.

Keep an eye on these two:

  1. Pinterest with 20 million active monthly users
  2. Instagram with 150 million active monthly users.

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Here is an Infographic from Search Engine Journal that provides a visual medium for the social media facts and statistics you should know in 2014.

Social Media Facts and statistics you need to know

Source of Infographic: Search Engine Journal

What about you?

Any surprises? Are you growing your social networks fans and followers? Which social network works best for you.

Look forward to your stories and insights in the comments below.

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Comments

  • Nicola Redman

    How interesting. I’m trying to improve my Google+ usage this year, it’s a new one to me. Twitter I love and Facebook I keep for personal use. As long as no one invents anything else to become a new phenomenon for a bit, I’ll be happy!
    Nicola
    Irish Voice
    http://www.nicolaredman.com

    • Boot Camp Digital

      Smart move- we’re working heavily on Google+ this year as well. It’s a much more engaged audience once you can establish one there.

  • http://www.seobooklab.com/ Ram Babu SEO

    Thanks Jeff for awesome infographics, I love to tweet and pin it for my followers!

  • María Majón Diéguez

    it’s really interesting! I enjoy and learn a lot about it! Thanks!

  • http://kimanziconstable.com/ kimanzi constable

    The Google Plus numbers are kind of surprising. I haven’t been that active but do get good engagement from it. I’m definitely building my network!

  • Brianne Dunn

    1) 16% was written instead of 16 minutes while naming the time spent on fb in the USA.
    2) The G+/Youtube integration accounts for a lot of enabled G+ users. In my opinion, forced accounts are not the same as accounts made and active through interest. Im sure some users got more into it, but then there are users like me, who log in simply to make a youtube comment, then log out. Many people also have multiple youtube accounts. Are these statistics considering that fact? Google is determined. Very determined.

  • Greg Cooper

    The data tells the story social media is not coming it has arrived.

    I agree as you suggest Google+ is the elephant in the room. Curious why so many people are still dismissing this platform, and why LinkedIn users have been so slow to see its potential. That will change.

  • Paul

    Interesting article but there are a couple of points not mentioned that may result in a different view.
    Firstly, Google+ is a bit of a fake social media result. The reason being is that anyone that signs up to Android smartphones (literally hundreds of millions) and Youtube and Gmail are all FORCED to have a Google+ profile whether they want it or not, or intend to use it or not. Because of this there are a LOT of shadow accounts on there that rarely or never get used purely because the owner happens to enjoy Youtube or has a Samsung Galaxy S4. In other words, are people in California huge lovers of windscreen wipers on their cars because millions of drivers have them? Or are they forced to have them on the car because the manufacturer sticks them on there whether you request it or not!?

    The second point is that Facebook is in danger of declining in use in the next 2 or 3 years. It is well reported (by Facebook themselves no less) that they are losing the teenage audience who are turning off Facebook because they are sick of the complexities of it, sick of the drama’s and sick of their parents watching them, and turning to Snapchat, Whatsapp and Twitter for their social media fix. This trend will go in the opposite direction to what made Facebook successful and rapidly too. People originally joined Facebook because all their friends were joining it, and because they joined it all their family and friends joined too…… now its in reverse and people are leaving it, and so other people will see their friends leaving it and they will leave, and then their friends will leave too…. usually to follow the herd to the next big thing. Apparently research has shown that Facebook has already peaked and is now declining (as much as a million users more are leaving each month than are joining) and it is unlikely to stop its decline unless they devise a huge change in what they offer as a network, and unfortunately there seems little change as they appear more fixated on increasing advertising opportunities and making huge revenues, completely ignoring the fact that people are leaving and they will soon be unveiling their amazing new advertising feature to 100 Million less people than they had before!

    It is good to market towards social networks, and nothing sells better than a bit of viral, but don’t place all your eggs in one basket for too long because as with Myspace, Bebo, Friendster and what now looks to be happening with Facebook….. they are all suddenly popular to the masses, can be cashed in on through viral campaigns and then a few years later can disappear into obscurity. Facebook may be the biggest and best we have ever seen, but can it really stay as popular as it ever has for the next 5-10 years? I doubt it!

    Sorry for the heavy going comment……. please visit my site http://www.HumourHive.com for something a little more light-hearted after reading that. :)

    • Leta Darlene Boyce Silkworth

      Interesting points, but I think it just means that if we are to use these areas for marketing it means being on top of where the populations move and shift. As someone looking at marketing a product; striking while the iron is hot is never wrong. I believe that if your market is strong enough people will pass the information about you along themselves to a certain degree. I still feel that there is a lot of offer from this type of networking. The key is keeping ones finger on the pulse.

  • http://www.elvishsu66.com/ Elvis Hsu

    Nice article… I like the cross sign…

  • Michele Wasko Hlewicki

    This is a great article and infographic. All the research will help prove to my clients (small businesses) that social media is a must in any marketing plan – even if it seems scary and unmanageable – that’s my job anyway! Thanks, Jeff!

  • Vegas eGuide

    Thanks for the great infographic! We were surprised to see the Google+ numbers so high, could that be because Google now forces everyone to sign-up for Google+ alongside Gmail, YouTube, etc.? At any rate, we will be using this information to tweak our marketing for http://www.vegaseguide.com!

  • Jose Quiros

    Nice article

  • http://www.digitalinsights.in/ Digital Insights

    Very Informative Infographic Jeff. I think with all the numbers and information for people to see they will finally stop terming Google+ as the ghost town and will start paying attention and leveraging it!

  • Karen

    Good to know for my blog. Will use these stats to improve my social media presence on http://quirkycultivator.blogspot.com/?m=1 .Thanks for all the great info. – Karen of Quirky Cultivator

  • http://runningaaron.wordpress.com/ Aaron Porter

    Excellent story – backed up with TONS of stats. A great example of integrating stories and stats. Not to mention the fact that this is a good chunk of solid evidence that now, more than ever, we can grow ourselves as big as any traditional broadcast group.

  • http://www.carneytechnologies.com Israr Carney

    Thanks Jeff for awesome article and infographic.

  • Ricardo Matsushita

    google+ is just successful beacause it is integrated with youtube, you make a youtube account and get a google+ account together~
    i have a google+ account just because youtube “forced” me to it, otherwise i cant comment on vids -__- but i never use the google+ frontpage

  • hmtk

    Interesting article, thank you. Can you tell us the source of the statistics, and whether they refer just to one country, eg the US, or the world (so, 89% of 18-29 year olds in the US, or in the world, are active on social media? Thanks.

  • Carlos Fontes

    Are users of qzone included in “72% of all internet users are now active on social media”? I hope so, because I need a realistic value (not one as a result of ethnocentrism)

  • Charles David

    It’s amazing despite all the pundit have said about facebook, zuckerberg is still kicking ass. I think his mantra of not trying to be sexy but useful is working out well for the company.

  • Melany Bartholow

    Good article Jeff! I will refer to it in our blog too: http://www.socialmediadelivered.com

  • uh

    ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

  • uh

    Very Interesting article but there are a couple of points not mentioned that may result in a different view.
    Firstly, Google+ is a bit of a fake social media result. The reason being is that anyone that signs up to Android smartphones (literally hundreds of millions) and Youtube and Gmail are all FORCED to have a Google+ profile whether they want it or not, or intend to use it or not. Because of this there are a LOT of shadow accounts on there that rarely or never get used purely because the owner happens to enjoy Youtube or has a Samsung Galaxy S4. In other words, are people in California huge lovers of windscreen wipers on their cars because millions of drivers have them? Or are they forced to have them on the car because the manufacturer sticks them on there whether you request it or not!?

    The second point is that Facebook is in danger of declining in use in the next 2 or 3 years. It is well reported (by Facebook themselves no less) that they are losing the teenage audience who are turning off Facebook because they are sick of the complexities of it, sick of the drama’s and sick of their parents watching them, and turning to Snapchat, Whatsapp and Twitter for their social media fix. This trend will go in the opposite direction to what made Facebook successful and rapidly too. People originally joined Facebook because all their friends were joining it, and because they joined it all their family and friends joined too…… now its in reverse and people are leaving it, and so other people will see their friends leaving it and they will leave, and then their friends will leave too…. usually to follow the herd to the next big thing. Apparently research has shown that Facebook has already peaked and is now declining (as much as a million users more are leaving each month than are joining) and it is unlikely to stop its decline unless they devise a huge change in what they offer as a network, and unfortunately there seems little change as they appear more fixated on increasing advertising opportunities and making huge revenues, completely ignoring the fact that people are leaving and they will soon be unveiling their amazing new advertising feature to 100 Million less people than they had before!

    • shacham99@yahoo.com

      sounds like I need a job here this is where all the money is.

  • sharon

    lol

  • sharon

    do you use facebook

  • Gates S.

    A great post Jeff. This one is still living out its quality till date. http://bit.ly/1BLMzX8

  • http://www.libros-web.org Rafael Lopez Callejon

    Well, I know I’m late for the comments, but now Instagram is bigger than Twitter. Dunow if it got more inactive users that Twitter or If people really read what brands and companies are saying. I agree with paul as well.

  • surender varma

    social media and mobile are things to focused when u are thinking about social media marketing

  • Lenard Rusty

    Excellent post!

    Social media can be a great tool if it is used correctly. I am signed up with Facebook and LinkedIn. Slowly considering Twitter

    With so much competition, it is vital you know who your customer/potential customer is and focus on them rather than trying to reach everybody.

    I watched a video by Dani Johnson. She emphasised on meeting the needs of others and not trying to sell to them from the onset.

    Regards, Lenard from GetMyOwnSite.

  • http://www.gerandorendaonline.com/ Cledenilson Lima da Costa

    it’s really interesting! I enjoy and learn a lot about it! Thanks!

  • https://www.miditech.co.in/ Mandy

    This is amazing list of social media. I think people are following these social sites on daily baisis.

  • http://www.davinadiaries.com Joasia Zajac

    That are ethical ways you explained on social media fact and statics. While spending money on Paid marketing and Organic create a SMO Tier for Funnel leads, Blog marketing and write adhesive Content that attract your visitor

  • company2014

    Really this blog is helpful. I will share this on my timeline let others find it useful.

  • hemant kumar arya

    Great post. This is really helpfull.
    Thank you 😀
    Letstrick.com

  • hemant kumar arya

    Great post. I enjoyed it. This is helpfull. I’m gonna bookmark your site.
    Thank you..😀