• jonny curran

    Great Article! All 50 points are truly remarkable specially this one: Don’t have a discussion around an issue; have a discussion about an issue. Thanks for sharing..

  • http://www.elanawinfrey.com/ Elana Winfrey

    I hope this was tagged as “Humor,” because by the time I got to “Balls in the air” I was laughing out loud! Also, had to admit I have used a few, and will try hard not to anymore.

  • chris ellis

    Great Article Jeff! My husband used to work for a company and a guy used to walk around saying that they were going to “solution” the problem. Really?! That took away all my warm fuzzies and made me an unhappy camper left with issues that I could not solution. That is when I left the corporate world. I am sooo gonna steal this!

    • http://www.straightnorth.com Brad Shorr

      Solution the problem: great dialog for “The Office.”

  • @Croaghie

    OMG…the ‘deck’….someone kill me now! Nice one Jeff :-)

    • http://jeffbullas.com Jeff Bullas

      Hey JC…good to see you drop by! :)

      • @Croaghie

        Thanks JB I actually drop by most days :-) We need to go cycling please!! Hope they year’s started off well for you.

  • http://www.buildicus.com/ Heather McLane

    I cannot deal with “secret sauce.” Just can’t.

    Great list!

    • http://www.straightnorth.com Brad Shorr

      I can’t stomach it either.

  • http://www.mostpixels.com/ Steve Faber

    Great article, and needed by many. I’ll be sure to circle back to it when I need to think out of the box.

  • Guillaume

    Hi Jeff,
    Thanks for all the great info!

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  • Jonathan Henley

    I have a similar piece that your readers may like…

  • Ashley Stapleton

    This is too true. 3 other favourites:
    Bespoke, Vanilla & Paradigm Shift.
    Just stop.

  • Ellen Butler

    Thank you! While some reading audiences may not have a problem with the overuse of some of these slang terms, others will, so it’s better to just leave them out. I have the same philosophy regarding tattoos.

  • Rex

    The one that aggravates the crap out of me: “Reach out…”, “OK, we’ll have someone from Tech. Support ‘reach out to you’ about that”.

    I told he Company that does it to cut it our, it sounds they’re trying to help someone with a drug problem or something. I keep expecting them to show up and do a freakin’ intervention or something.

    And the latest one: “This one weird trick…”, “You can save thousands by using this one weird trick!” Yea, sure. I’ll bet what happened is someone actually DID have a weird trick for something, made some sales, and all the Marketing dweebs just assumed it was because the guys said “weird trick”, rather that he might have had, you know, an actual bit of INFORMATION that was worth something?

  • http://kimanziconstable.com/ kimanzi constable

    I’m looking through the list and laughing because I’ve been guilty of using some of these :) Great post Brad.

    • http://www.straightnorth.com Brad Shorr

      LOL. I’ll have to admit — I’ve used them too. :)

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  • lisamanyon

    Nicely done! Write on!

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  • http://www.rparkerconsulting.net/ parkerconsulting

    I think it may be marketing that is taking over the PR tasks rather than vice-versa

  • Marv Jones

    Add condescending twaddle, which this fluff piece is.

  • Michaela Mitchell

    Smack my hand – I use maximize too often. But the others? I can’t even imagine writing that in my copy.

  • http://www.rigginsconst.com/ Bridget Willard

    These are great. I love them all, especially “deck.”

  • http://embed.ly David Rouse

    Thanks, Jeff. This was a helpful read, especially just starting a new position at Embedly.

  • Duane Bailey

    I’d like to add another…’inform.’ When used in the context of market research, a vague term for describing how the results of your research will be used to benefit the sponsoring organization. Better to say what you found, or expect to find, and what changes will be made by when to address your findings.

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  • Pabodie

    Don’t try to boil the ocean with your big fancy list. Just go for the low-hanging fruit and then flip it back to me.

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