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  • omojola

    Jeff, it would be nice if you add the audio to every blog post. We are too busy/lazy to read out here.
    @omojola

    • http://jeffbullas.com Jeff Bullas

      Hi I don’t do the audio it is done as a favour by a colleague so that is why you don’t see it every post. So maybe you are right i am little bit lazy. Bt Iwill take your message onboard as seeing it as important!

  • MadhuBora

    Jeff,
    Please accept my “vote” for audio.
    Thanks for the great content as always!

    Madhu

    • http://jeffbullas.com Jeff Bullas

      Just letting you know Madhu that the podcast audio feature has just been added to this post!

      • MadhuBora

        Thanks Jeff. Appreciate it.

  • http://www.callboxinc.com/ Belinda Summers

    I found out that personas who have the jolly giddy up attitude appeals most om social media networks as long as they don’t get too aesthetic.The one who gives cheer and inspiration are more likely to be added in Google plus or get likes in Facebook. I just think that if netizens begin to see you as internet marketing sensation then eventually search engines will. :)

    • http://iSpyQuality.com/ iSpy Quality

      Good points, Belinda!
      #iSpyQuality

  • http://jeffbullas.com Jeff Bullas

    Thanks Contentable. Just happen to love creating and writing. Oh yes…and get up very early!

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  • http://www.sharanyan.com/ Sharanyan Sharma

    Excellent post Jeff :)
    I’m sure writing SEO’d contents, Keyword density,rewrite,unicode encoding LSI,etc,etc is not anymore! Just pure informative contents going to be survive forever!

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    I just read a different blog post today about personas, and I’m so glad I came across yours too, Jeff! This definitely gives me perspective with my responsibilities for my current role.

    Assessing what an individual’s fears, wants and passions would give me an insightful perspective on how to help them convince their boss to make a buying decision. Figuring out what would make them change their current workflow is most valuable in this situation, but definitely a challenge worth facing.

  • http://jeffbullas.com Jeff Bullas

    Best practices will emerge from the contents success and its social proof. It will vary between industries. I think we should use it as a guide but because we are dealing with the wonderful world of real people we shouldn’t make the personas too prescriptive!

  • http://thetopfivepercent.com/ Stephen W. Anderson

    Its much easier to think about communicating with a person than with a set of datapoints. And it makes our writing or videos or audios or slideshows much more memorable and real.

    You can tell lots of times too if someone has sat down and thought this aspect through or not by how their presentation goes. Maybe there aren’t a lot of words to describe the difference, but we sure can feel them in our guts.

    • http://jeffbullas.com Jeff Bullas

      Thanks Stephen for that insight. That emotion is easier to touch if you can discover your unique human voice when crafting your content!

      • http://thetopfivepercent.com/ Stephen W. Anderson

        Absolutely. It is that quality of being human that really touches our readers or listeners or viewers. We all know it when the communication isn’t genuine, and are glade when it is.

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  • brina LT kaiser

    A little late to the party but didn’t want to miss my chance to concur. I was in a meeting room yesterday which had clearly just been used by our Devs, PMs, & Product Marketing teams; there were personas mapped up all over those whiteboard walls! This movement, enriched by the conversation around customer experience index, etc., resonates with our mid-size company as well as the true small businesses we serve. Great conversation – thanks, Jeff!

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