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  • Rob Sampson

    You could also add “whatnot” to this list e.g. coffee, milk, sugar and whatnot. It’s used to imply “there are a plethora of extra ideas I include here, but for the sake of expediency, I won’t” when what the user is usually saying is “I’ve run out of stuff to say here…” If you’ve got nothing to say, say nothing. Besides, I don’t take “whatnot” with my coffee.

  • http://ReturnOnNow.com/ Tommy Landry

    I also want to nominate “facilitate”, “utilize”, and “leverage”. In most cases, they should be scrapped and replaced with the more accurate word “use”.

    Not to mention the fact that they do not mean the same thing as use if “used” properly. Or should I have said utilized, or leveraged? Ah, I’ve confused myself now!

    • http://www.straightnorth.com Brad Shorr

      Hi Tommy – very true! I think i covered those in the earlier installments!

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  • pschott

    With all due respect, I’m a wordsmith that writes viral white papers and a valued partner in my organization.

    Really though, I’ve seen lots of these posts and the notion to do away with terms like this is silly. Agree, many of these are used to much and/or out of place. But if you enjoy finding the perfect terms for the right context then some of these aren’t “jargon” but in fact perfectly descriptive.

    • http://www.straightnorth.com Brad Shorr

      Well … I think some should be done away with entirely and others do have their place. If you read this post carefully, you’ll see that for several entries, I’m suggesting how to use them properly and effectively, rather than to do away with them entirely.

  • http://iSpyQuality.com/ iSpy Quality

    Thanks for the words to avoid. Should come in handy!

  • http://andynathan.net Andy Nathan

    My favorite is the word viral! Every single time someone tells me it went viral, I have this compulsive need to check their blog, video, social media to see if it did. Most of the time, I respond back by telling them that I got the same response or better that they did with no effort. Yawn! Ooh! maybe we can add yawn? :)

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  • Derek Hodge

    It’s in the organisation’s DNA. Organisations don’t have DNA or anything that acts like DNA.