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  • Heather McLane

    Karol,

    Great article, scary picture. I can’t stop staring at zipper mouth.

    I’m wondering, aside from free content, what the benefits to accepting guest posts are.

    I blog for my company, and have recently considered accepting guest posts. I’m wondering, though, if that will ultimately create more headaches for me as I weed through the “good” and “bad” posts.

    In your opinion, should I accept guest posts, and why?

    • Pratik Joshi

      I am completely agree with you, same problem i have faced last month when was doing blogging for my client site.

      Very tough to do moderation and even more tough to give them approved notification.. it’s taking too much time…

    • http://newinternetorder.com/ Karol K.

      Thanks, Heather.

      It all depends on the kind of guest bloggers coming your way. If you get only people sending you so-called quality SEO articles then you can’t really hope for anything.

      But if you get contacted by a popular blogger in their own right then you can also get some additional exposure after you publish their work. That doesn’t happen very often though. So I guess the main benefit for a site owner is still content.

      It’s difficult to give a yes or no answer. Guest posts are surely worth testing. Once you have some experience dealing with bloggers, you will be able to tell if it’s worth the effort in your case or not.

      • Heather McLane

        Thanks, Karol. I think I might stick to my own content for now. :)

  • Margarita Valverde

    I first got to say that I really love this blog and well you certainly displayed a good example of what you wrote with such a good quality post. I took the time to read it all and it is not that simple between the tight schedule and the second language reading. But you made a good point and showed the same quality Jeff always does. Thank you :)

    • http://newinternetorder.com/ Karol K.

      Thanks, Margarita.

  • http://workerbeemarketing.com/ Michaela Mitchell

    On a blog I write under an author pen-name, I have accepted guest posts in the past…I’ve allowed outside links, as long as the guest blogger was upfront about them, but to answer Heather’s question, unless the post had a really compelling topic, my audience didn’t engage as much with the post as they do with mine. Even knowing that, I will allow some guest blog posts – as long as I feel like they’re a good fit for my blog – because I don’t mind helping other blogs gain added exposure.

    • Heather McLane

      Thanks for your input, Michaela! It’s helpful to read about other bloggers’ experiences with guest posting.

    • http://newinternetorder.com/ Karol K.

      Seems like an honest and genuine approach. Thanks for sharing, Michaela.

  • http://newinternetorder.com/ Karol K.

    That’s actually a great idea. I need to start doing it myself. Thanks for sharing!

  • http://www.bennixville.net/ bennix

    Love your post Jeff :)

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  • Martini

    Nice post, content marketing can be difficult if you don’t know how to deal with that,
    I want to recommend Commerce Monks for the best marketing solutions. Thanks for the post

  • http://www.weboutsourcing-gateway.com/ Web Outsourcing Gateway

    Guest blogging is one way to share articles with
    quality yet help brand to get notice even off-page. Thanks for sharing your
    thoughts about this Karol. The article presented how guest blogging is supposed
    to look like.

    • http://newinternetorder.com/ Karol K.

      Thanks!

  • http://www.bubbablueandme.com/ Emma Tustian

    Really interesting hearing from someone who blogs for brand awareness.
    Like Michaela, I’ve found that guest posts on my blog haven’t had any comments or feedback from my readers, compared with those written by me. A couple were obviously on behalf of brands, others were from newer bloggers starting out. With guest posts now I generally decline because I’ve not had anything back from them with regards to my blog – with no traffic increases. This is unsurprising as most guest posters just wanted to prove the post had gone live to their client, rather than helping drive traffic to it, like other bloggers might do
    The only guest posters I would now include would be those who are definitely bloggers, already with a decent following of similar demographic to my own.

    • http://newinternetorder.com/ Karol K.

      Sounds like an honest approach, but keep in mind that every blogger is only as good as their next blog post. So in the big picture, who they represent doesn’t really matter that much.

      Of course, provided that we are talking about real people wanting to share real articles and not just pure SEO nonsense.

  • Shelley Webb

    Because my blog deals with a broad subject (caring for aging parents and loved ones) and I can’t be an expert on all aspects of it, I accept guest posts. It’s important that my readers have accurate information. It does annoy me when guest posters try to hide links within the body of the article and I either advise that I’ll be deleting those or I just don’t accept them. It also irritates me when guest bloggers clearly haven’t scanned the blog for the type of content on it. For instance, I sometimes get posts about child care when clearly there is nothing related to children on my site.

    • http://newinternetorder.com/ Karol K.

      Those problems do happen, and we will always have to deal with this kind of people. That being said, there are clearly some good writers out there who will get it right and bring something of value to the table.

  • http://kimanziconstable.com/ kimanzi constable

    If you are guest posting for a third party, try to guest post for sites that are consistent with what that third party is doing. I get guest post offers with topics listed that aren’t even close to what I write about, that doesn’t benefit my readers or that third party.

  • james

    hi, this a great site

  • John Philip Mamaril

    Hi, I’ve been receiving emails too from people who want to guest post on my blog. I allow some after I review the content they want me to publish, also, I asked them about the links they want me to include. Actually I decline whenever the links are from a third party and obviously it’s a paid post from their client. Do you think I am offending them?

  • Keri Houchin

    I think you hit the nail on the head. Guest posts that are good quality are great, even if they link to a brand. I get pitches regularly from writers wanting to guest post on my blog, but they mostly just read like spam.

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  • Nina Amir

    I don’t guest blog for clients, but I often guest blog, especially when launching a new book. And I often have guest bloggers on my sites–and I don’t restrict their links. It’s supposed to be a win-win. Yes, there’s all the nice stuff about expanding reach, which, as you said is true. But we all want something out of it–and get something out of it, and that’s why it works. And guest posting does work. Great piece.

  • http://www.contrastmedia.co.za/ Carla Dewing

    In an arena where your personal branding is so close to your business branding, you have to ask yourself how wise it is to punt other companies in your guest posts. As a ghostwriter, I can tell you I would never damage my readers trust like that, new or old. One click to something weird, and you lose that reader forever.

  • http://www.toysinthedryer.com Jamie H

    Late to the convo but just found this article and had to make my points. As a parenting blogger I do NOT accept guest posts that link to 3rd party sites. This is for a few reasons. 1) I get nothing from it. I do not need the content as I write my own just fine. I don’t get paid for the guest post, but the freelancer who writes the post on behalf of the company does. 2) The links in the article are a form of advertising for the site. Again, I’m not getting paid for that advertising, the freelancer is. 3) The days of gaining SEO through “do follow” links (which most people require) are over. Google has been cracking down on sites like mine for “unnatural links” such as those in these guest posts. Both my site and the site which is linked are at risk of getting their Page Rank and SEO stripped for the practice of allowing links such as these. In my opinion, skip the freelancers and go straight to the bloggers. Pay the bloggers and do your advertising the correct way so that both parties benefit both in advertising/money and in SEO done the right way.

  • Juergen

    I think guest posts enrichen a blog if they are related to the topic of the compan and even if the author takes a different opinion.I share the statements: quality speaks for itself and be honest!