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  • Pingback: Marketing Day: March 26, 2014

  • drericagoodstone

    Jeff,
    These are really valuable pointers about how to increase our optins. Thank you for sharing your insights.
    Warmly,
    Dr. Erica

    • Payman Taei

      Dr. Erica; glad the article could give you some insight to better your conversions.

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  • Philippe

    Jeff,
    I am a beginner and I see your CTAs in your post but, what about buttons? Note of interest in your specific case?
    Regards,
    Philippe

  • Philippe

    Payman,
    Very nice post and attractive CTA but what about buttons? Did you perform AB tests?
    Thank you.
    Regards
    Philippe

    • Payman Taei

      Philippe, thank you. To answer your question; the buttons are often the CTA. Have been involved in multiple A/B tests in the past; it definitely is a necessity to gear towards the maximum conversion.

      If there is one thing I’ve learned in testing is, never assume you know better than your audience. You can assume you know what will convert best, but at end of day AB tests can give you the benefit of the doubt of which version (even if it’s a change in button color) converts best.

  • http://sksmith.wordpress.com Sherman Smith

    Hey Jeff,

    I found this blog through a facebook friend of mine and I love the value that you presented here. I haven’t realize how many different types of CTA’s you can utilize on your blog, but I’m glad that you mentioned there isn’t just one way of doing it. I definitely want to be more creative and figure a more novelty, unprecedented and attractive way of doing this. Thanks for sharing!

    • Payman Taei

      hey Sherman. Glad you found the article useful. There are best practices but I find that the type of CTA (be it the message, style or size of button) is greatly influenced by the page and content it is presented on. As some of the examples showed, there is no single cookie cutter style.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    I cannot agree with you more,Payman.A major part of writing a blog post is to generate a response and this becomes more difficult when a call to action is absent from your post. You need to incent your readers to take action and this is exactly what a call to action will help you do. The reason you write is to get readers to take action in some way, shape or form.

    • Payman Taei

      Thanks Barbara. You’re right; at end of day the content is meant to deliver an action and have a purpose and the Call to Action is the trigger.

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  • FreddieFulton

    Great post Jeff and Payman Taei. I’ll be sharing this one. Thanks.

    One thing I would add is the CTA needs to follow through with its promise. Meaning you need to provide what you say you are going to provide with the Call to Action or you risk the penalty of the customer quickly hitting the “x” close button. Misrepresenting the benefits of clicking on the CTA is a recipe for disaster and upset visitors. My two cents.
    Thanks again

    • Payman Taei

      hey Freddie. Welcome.
      You’re absolutely right. It is all connected, from driving the right visitor to the page, to presenting the right message (which can also support what is to come after the CTA event) to the post click. My concentration on article in this case was mostly on the CTA itself.

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  • Elizabeth Delaney

    Thanks for all these tips Jeff. Much appreciated…

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  • http://rolltidewareagle.com/ RollTideWarEagle

    The CTA on our college football blog is below the fold. Will change that. Great tips. The hashtags on the numbers are cute. Thanks Y’all

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