10 Facebook Contests that Captured 10,000 Emails

10 Facebook Contests that Captured 10,000 Emails

Growing up, Faith’s willpower was constantly tested by an overbearing family. She always had more responsibilities than she could handle.

Faith, now 35, used this willpower she developed during her childhood to venture out and start her own business. Faced with no starting capital, not a lot of time, and limited energy, Faith eagerly looked for ways to market her new business in a quick and easy way. Creating a website would cost her about $900, too expensive. Instead, she turned to creating a Facebook page because it was free and would allow her new business to have a home.

When Faith was in college, she interned at a marketing department where she learned the power of email marketing. She knew if she could collect 100 emails, she could create value for those 100 people and eventually sell products.

The “big” question was how to use her Facebook page to efficiently capture emails.

After much testing, Faith launched a Facebook contest that generated 1938 views and captured 918 emails – almost 10 times what she was hoping for. Faith used a unique contest layout that generated a 50% conversion rate (918/1938) with no ad spend.

The jeffbullas.com Fan Page uses Heyo for it’s contests and custom content. I’ve worked out a special deal for my readers to do the same. Because we use Heyo on our fan page, my readers can use this link to launch a Facebook contest for free using Heyo.

10 Facebook contests that captured 10,000 emails

Faith wasn’t alone, and her success wasn’t luck. Here are 10 smart marketers that span 10 different industries who all used this unique Facebook contest layout to capture emails.

1. Car Repair Service

Name: Jaime Christianson, Social Media Coordinator

Incentive Used: Free ticket to a local sporting event

Results: 4924 people viewed the Facebook Contest and 2066 entered their email for a 40% conversion rate.

Likes at time of contest: 1800 (Note that Jaime captured more emails than her total number of fans. You don’t need a lot of likes to grow your list quickly.)

Facebook Page

2. Car Dealership

Name: Brian Ortega, Marketing Manager

Incentive Used: Used Car

Results: 2240 people viewed the Facebook Contest and 1154 entered their email for a 50% conversion rate.

Likes at time of content: 3000

Facebook page:

3. Industry: Antique Shop

Name: Kayla Slager, Founder and CEO

Incentive Used: Free Antique

Results: 1414 people viewed the Facebook Contest and 597 entered their email for a 42% conversion rate.

Likes at time of contest: 3400

Facebook Page:

4. Authors and Speakers

Name: Chad Abbott, Social Media Consultant

Incentive Used: Free Book

Results: 4501 people viewed the Facebook Contest and 2282 entered their email for a 50% conversion rate.

Likes at time of contest: 139k

Facebook Page: 

5. Family Owned Motorcycle Shop

Name: Support Sons of Arthritis

Incentive Used: Sons of Arthritis T-Shirt

Results: 1974 people viewed the campaign and 544 entered their email for a 38% conversion rate.

Likes at time of contest: 67k

Facebook Page:

10 Facebook Contests that Captured 10,000 Emails 1

6. Chip Company

Name: Dylan Patel, Social Media Manager

Incentive Used: Bag of Chips and Salt

Results: 4309 people viewed the campaign and 2709 entered their email for a 64% conversion rate.

Likes at time of contest: 16k

Facebook page: 

7. Tools

Name: Amanda, Social Media Consultant

Incentive Used: Free Laser Level

Results: 1840 people viewed the campaign and 1064 entered their emails for a 55% conversion rate.

Likes at time of contest: 35k

Facebook page:

The jeffbullas.com Fan Page uses Heyo for it’s contests and custom content. I’ve worked out a special deal for my readers to do the same. Because we use Heyo on our fan page, my readers can use this link to launch a Facebook contest for free using Heyo.

8. Nursery

Name: Scott Bardash, Marketing Manager

Incentive Used: Free Plant

Results: 396 people viewed the campaign and 168 entered their email for a 42% conversion rate.

Likes at time of contest: 1200

Facebook page: 

9. Bed Linens

Name: Marina Guirey, Social Media Manager

Incentive Used: Bamboo Linen Bedlinen

Results: 1871 people viewed the Facebook Contest and 814 entered their email for a 43% conversion rate.

Likes at time of contest: 3100

Facebook page:

10 Facebook Contests that Captured 10,000 Emails 2

10. Brick and Mortar

Name: Milena Regos, Founder of own consulting practice

Incentive Used: Free pair of ski’s

Results: 17000 people viewed the campaign and 4500 entered their email for a 27% conversion rate.

Likes at time of contest: 100k

Facebook page: 

You’ll notice in the screenshots above that each of these campaigns followed the unique Facebook Contest layout. Keep reading to learn why the layout works. If you’re a go-getter and want to get started now, I highly recommend that you try Heyo’s Free Contest Builder by clicking here.

If you’re wondering why these campaigns worked so well, continue reading. I’ll breakdown each element and explain why you can double your email list using a Facebook contest even if you’re starting with less than 100 likes and have no budget to spend on advertising.

The jeffbullas.com Fan Page uses Heyo for it’s contests and custom content. I’ve worked out a special deal for my readers to do the same. Because we use Heyo on our fan page, my readers can use this link to launch a Facebook contest for free using Heyo.

 

The 6 Parts of The Unique Contest Layout

 You met Dylan earlier in the article. He is the Social Media Manager for Burt’s chips. I’ll breakdown the 6 elements in his campaign that enabled him to capture 2709 emails.

1. Strong Incentive: Give away something that is directly aligned with what your potential customers and followers are interested in. In Burt’s Facebook Contest, the incentive was a free bag of chips and a cup of Burt’s signature chip salt. Total cost? Maybe $10.

What you should do: Come up with a strong incentive. Old inventory, digital products, or tickets are always good choices.

2.  Brand recognition: By positioning the Burts logo in the upper left of the campaign, Dylan made sure Burt’s brand was highly visible. This branding is critical to quickly build trust with potential contest entrants.

What you should do: Put your logo in the upper left of your campaign.

3. Countdown for urgency: At any point in time a Facebook user could get distracted by a new notification. Dylan was smart to include a countdown in his Facebook Contest to drive the user to take immediate action. This was critical to getting a 64% conversion rate.

What you should do: Put a countdown on your contest that has less than 7 days on it.  If fans see “45 days” left, they’ll leave the contest and may never come back.

10 Facebook Contests that Captured 10,000 Emails 3

4. Easy to follow opt in form: Most folks screw this up. Making sure your email form is highly visible and easy to enter is key. Using Heyo’s Facebook Sweepstakes Template, you can link up the opt in form with ConstantContact, Mailchimp, Aweber, or other email marketing platform to easily manage Facebook Contest opt ins.

What you should do: Set up Aweber if you don’t already have an email marketing tool and then integrate your contest with Aweber to put contest entrants in a drip campaign to build a deep, long lasting relationship!

5. Clear Facebook Contest entry steps: Dylan made it crystal clear how to enter the Burt’s Facebook Contest. He clearly told people that in order to enter they needed to follow steps 1-4 on the left side of the Facebook Contest. These steps are what enable fans to become a marketing force for you so you can get free traffic to your Facebook contest.

What you should do: Make sure you make it simple and clear what people need to do to enter your contest.

6. Smart URL: Heyo automatically created a Smart URL for Dylan so that when Burt’s fans saw his update about the Facebook Contest in their Facebook mobile app, they could easily click and enter.  You’re likely missing out on at least half of your total potential conversions if you don’t launch a mobile version of your campaign.

10 Facebook Contests that Captured 10,000 Emails 4

Bonus tip

By asking fans to “like” “share” and “tweet” you’ll get free traffic to your Facebook Contest from your fans social networks.  Dylan got 4309 views with no advertising spend. Below, you’ll see 5 out of the 100’s of fans that tweeted the contest, driving free exposure and new emails for Burt’s.

10 Facebook Contests that Captured 10,000 Emails 5th

 

If you want to double your email list with a Facebook contest, click here to try Heyo for free.

Conclusion

Leveraging Facebook as a key part of your marketing plan doesn’t have to be a mystery. Following the 6 step system above, you’ll be well positioned to double your email list in a short amount of time without spending money on advertising.

Your Turn: Your Facebook Page

If you found this article valuable, please like, share, and tweet it. Please post a link to your Facebook page in the comments if you’d like contest ideas for your specific page. I’ll reply quickly!

Author Bio: Nathan Latka is the CEO and Founder of Heyo. He’s worked with over 200,000 small businesses and entrepreneurs on launching social campaigns that capture emails and drive sales. You can find Nathan on Twitter 

 The jeffbullas.com Fan Page uses Heyo for it’s contests and custom content. I’ve worked out a special deal for my readers to do the same. Because we use Heyo on our fan page, my readers can use this link to launch a Facebook contest for free using Heyo.

Listen to this post as a Podcast

 

Want to start building your own website or blog?

Want to start a WordPress blog in 5 minutes? The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your website/blog quickly and easily. Because JeffBullas.com is a Bluehost affiliate partner, my readers can visit this page to receive a 50% discount off the monthly price and a free domain name. 

 

Learn how to make your blog a roaring success

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 230,000.

Download and read it now.

Comments

  • http://kimanziconstable.com/ kimanzi constable

    This is great! We used a Facebook contest for one of my clients book launches. It worked great to add names to his list!

    • nathanlatka1

      Great to hear Kimanzi. How many names did he add?

  • http://www.bestwp7games.com/ Saijo George

    Hey Nathan,

    looks like you guys have a nifty product. Bookmarked.

    • nathanlatka1

      Thanks Saijo 😉

  • FilipKasprzyk

    How do you choose the winner? Just by picking one from the list? Is it a kind of sweepstakes?

  • http://www.ladyoenotria.com/ Lady Oenotria

    Thanks Nathan, rather appealing!

  • Dan

    While the article has some good tips, one issue with most of the samples and screenshots here is that they violate Facebook’s Page Guidelines because they are requiring the user to Share on Facebook.

    “Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).”

  • http://www.homemygosh.com Pascale @ HomeMyGosh

    Hi Nathan, great article :) I keep postponing my first contest but will do in the coming month (waiting on my updated website first).

    My main aim is really to build my mailing list and if I gain FB fans, happy days! Of course they need to share the contest so I get more contestants (and email addresses).. but with the FB rule which now penalises contents using words “Like” & “Share” , how does it work?

    My FB page is: https://www.facebook.com/homemygosh. I am thinking in offering a wall clock or a voucher of 20€ for the contest. What do you think?

    Thanks a mil!

  • Herb Silverman

    Neat idea, Nathan. Will this work on other platforms AKA LinkedIn or Twitter?

  • http://MakeCreativityPay.com Leanne Regalla

    Great post! Thanks so much. I’ve been wanting to do this for a while – now I have great examples.

  • Herb Silverman

    Yes, it does. Thank you for responding. Like I said, it’s an unique idea. My blog, Unmistakably Herb (hwsilverman.wordpress.com), is not a “product” so to speak, it’s more conceptual piece, however the juices are flowing. Thank you for your help. I look forward to connecting in the future…

  • http://painsolving.com Wendy Stern

    Nathen great article. I would really like your ideas on what I could offer using this strategy. I was working with a marketing group and we ran a contest it was a huge flop and many dollars wasted. This sounds like a better strategy. http://www.facebook.com/painsolving

    • nathanlatka1

      Wendy, can you link me to the actual campaign?

  • http://www.kennettnationalbank.com Fran Dalton Cooper

    Heyo Nathan, Thanks for the great ideas. Have you had successful contest with cash vs. a specific product? (https://www.facebook.com/KennettNationalBank)

    • nathanlatka1

      No. Cash has very little emotional appeal.

  • Debbie Martens

    Excellent information, Nathan! I would love to run a contest, but haven’t a clue which of my products to offer (I have 193 currently). Any suggestions would be
    greatly appreciated. My FB page is https://www.facebook.com/nostalgianmore.

    • nathanlatka1

      You have too many products. Edit out 190 of them then focus on making the 3 that remain best sellers.

  • nathanlatka1

    The solution to this is very simple. Lets not make things complex for complex sake. You can add a check box below the opt in that says “I’d like to receive additional information about future contests from BUSINESS NAME”.

  • nathanlatka1

    Car repair is a service. They were able to come up with something physical to use as the incentive. I’d encourage you to do the same – it means more.

  • Danish Rafiq

    This is a great idea to grab some leads for your business. Conversion rate was surprising though.

    http://tech-diggers.com

  • http://tropicalnomad.com/ Adam Finan

    Sneaky… But it works!