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  • http://kimanziconstable.com/ kimanzi constable

    I just wrote an article about still Jeff for Entrepreneur magazine (I linked to you a few times). Social media is a great to reach people but email marketing is still the way to go.

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  • http://paulguzmanblog.com guzie

    Looks like the small online business mom and pop sites will take a big hit. Since most of their traffic comes from organic search. They will have to dig deeper into their pockets to compete with big brands.

  • http://www.strategyaudit.com.au Allen Roberts

    The reality is that social media has never been “free” for businesses, simply because the time taken by employees to interact in any way with a platform has been paid for.

  • adeshokan shamsudeen

    Social media has change the game completely and its now part of today’s marketing. Like Constable said below, email marketing is still more effective and better in terms of ROI over social; but to get the best of your email opt-in rate, social media advertisement has to be incorporate into it.

    • http://jeffbullas.com Jeff Bullas

      Building your email list that is also powered by social media can be very effective! Multi-channel is always the best strategy as it also reduces risk.

  • Nickmarquet

    With our e-comm sites, when we started our social strategy primary around Facebook it was so much cheaper to gain likes. They literally flooded in every day. With a new site I have been more targeted in my like building and the costs have been significantly higher. What I’m finding concerning is that my 1 week old liker’s are not being shown posts from the outset. I totally get page rank but I would think new likes would have the chance to build organic engagement without the need to pay from the outset. This is clearly not the case, so I’m trying to build slowly with $2 promote posts until I get a bit of momentum…however Facebook seems to have ramped up the 20% text rule recently meaning a large number of promo posts get pulled. Can’t live with em…

  • Rick Allen

    There are two important points not mentioned. First, back when social media advertising was “free”, it was not nearly as good in it’s ability to accurately target a specific audience. The value of today’s social ad if done correctly is like the difference between night and day.

    Secondly, you can still LISTEN to your market for free, and that is infinitely more valuable than TALKING AT your market.

    • http://jeffbullas.com Jeff Bullas

      Thanks Rick for those 2 great insights!

    • Sprinklr Community Manager

      Absolutely Rick. The key here is mastering converged media, a combination of owned, earned, and paid. All three are vital for big, global brands today.

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  • http://www.bloggingfromparadise.com/ Ryan Biddulph

    Hi Jeff,

    I’ve gone light on social, and heavy on blog commenting. Anywhere I comment, the blogger owns the real estate, and unless they pull comments….and few have, or unless they start charging for me to comment, I’m golden.

    Free social works on a 1 to 1 basis, but I find that doing the connecting leg work through the blog side of things and then following up with a twitter or Facebook connection helps strengthen bonds.

    I rely little on any social or tribe site, save Triberr, to generate real traffic and sales because many social sites are switching toward either paid models, for you to make an impact, or require so much time to work, to market effectively, that it just doesn’t make sense.

    I own my blog. All authority bloggers – or the spots where I comment – own their blogs. So I comment, and promote others aggressively, and the doors open.

    Based on blog comment, and starting a new blog based from paradise, which is kind neat I guess, I was featured on 15 blogs over the past 5 weeks. I was either interviewed, or published guest posts, or in a few cases, I was part of a larger featured list of bloggers.

    All this was through blog commenting, and posting really in depth posts on my blog. Sure I posted on social sites, and RTed other folks a bunch, but since social owns us, I’d rather not spend much time there, paid, or free techniques aside.

    i create and network on my own real estate and on the real estate of other bloggers.

    Smart post Jeff and good question.

    I’ll be tweeting in a bit.

    Thanks for sharing.


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  • http://jeffbullas.com Jeff Bullas

    Thanks for the comments and insights Ante. The social media industry is following the familiar path of any growth industry as it matures. Sometimes sad but it is inevitable. Having said that, it is still early days and there are huge opportunities!

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  • http://jeffbullas.com Jeff Bullas

    Arrogance of the big players is indeed creeping in.
    Just the other day after Facebook gave no warning on its change, a friend of mine mentioned that a 400 store marketing campaign including Facebook was launching this week and they would no longer be able to “like gate” as of that day. Big cost exercise built around a Facebook feature that is now removed!

    • Ante

      Arrogance unfortunately, or maybe fortunately, instils in people an illusion of invulnerability. This, combined with greed, drives companies such as a Facebook, and some others, to stack the deck against their users, an example being your friend, where they just pulled the carpet out from under a part of his marketing campaign.

      They are either too ignorant, but more likely too arrogant, to realise that as fast as these users came, they can leave even faster. Power does not lie in the 0,1% or a few networks. It lies in the 99,9% who create all the content for these networks.

      The world is at the point where people are tired of the arrogance from the Masters of the Universe of Wall Street, the arrogance of the political elite to the arrogance of the dominant Internet networks. All of the motivation that they need to move is a worthy cause and a more functional platform.

      Gandhi changed India: his method was passive resistance and his call for action was salt, which is essential for life. And Gandhi didn’t have the Internet.

      What call for action can one use today; water? air? financial slavery? or the myriad other causes that trouble billions of people? The method: blogs, online education, coordination, teamwork…

      Here in South Africa spring is in the air. In the world, change is in the air!

  • http://jeffbullas.com Jeff Bullas

    It is the 18th of August, 2014 which is 2 days ago.

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  • http://www.franchise-info.ca/ michael_webster

    Jeff, for many what attracted you in 2008 to Facebook & Twitter was what attracted people to search in 2002 – when both Adsense/Adwords rolled out.

    With minimal budget for Adwords, lots of time, and some Adsense, your website could be great marketing/selling machine. Beating larger companies to the sales punch – even as their affiliate.

    But, by 2008 it was clear that “free search traffic” was going to cost more, be unpredictable, and that the brands were now moving in. Organic reach diminished.

    All of the social graphs have their own versions of Adwords – which is quite attractive to large brands who need to spend money & look to be justified with the large spend.

    Organic reach on LinkedIn is way down – not surprising given the introduction of Sponsored/Targeted ads, or updates.

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  • http://socintel360.com Socintel360

    Scott Monty (when he was) at Ford had this brilliant piece on his blog on social media being ‘rented media’ (Can’t find the link. Will dig through my history the share it). We don’t really own FB or Twitter or Google+, and so the focus should much rather be on how to make all of our tools, digital or otherwise, to come into play in the most effective manner.

    • http://jeffbullas.com Jeff Bullas

      Yes, he is very right!!
      So build your own distribution by building your email list and social media followers!!

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  • http://www.sscsworld.com/ Akash Agarwal

    Very nice useful insights. All these points are really very important to me. Thanks for sharing.

  • http://www.rjptcreviews.com Ryan Jones

    I don’t think I have really learned how to properly use social media for marketing. I’ve seen other people do it, but I am not really sure how it works

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