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  • http://www.dahliamikha.com Dahlia

    Hi Jeff,

    Do the rules of blogging apply to all blogs? I have a personal funny blog about my experiences with Wilson’s disease, which has left me unable to walk and talk. Up until the year 2010 I was wheelchair bound but through determination I was able to start walking with a walker. So my blog has a special message…

    But I honestly cannot see it going viral… I’ve been following your work and have often wondered whether your principles only apply to blogs that offer goods and services or to all blogs in general.


    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and question Dahlia and your story is inspiring!
      In regards to viral content the principles remain the same whether you are selling products and services or just creating content for fun and fame :)

      • http://www.dahliamikha.com Dahlia

        Thanks Jeff! :)

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  • David Graham

    Great article as always Jeff. Would you agree that it is way easier to go viral if you already have ten of thousands of loyal subscribers to your blog and you are already seen as a thought leader? To produce blog posts that go viral requires a multitude of skills which most individuals do not have. Two examples is knowing how to write well and understanding SEO. What advice would you give to these individuals who may be specialists in their fields?

    • http://jeffbullas.com Jeff Bullas

      Thanks David.
      Learn to write well by constant practice and build the biggest distribution for your content on social media and email….and persist!!

  • Franka Baly

    Really great article Jeff. I tend to write longer blog articles and was worried that I needed to make them shorter. My content is focuses on empowerment and helping my small but growing audience to understand the importance of self-care, mindfulness and self-love. My style of writing isn’t particularly funny. Not sure, since I am not a celebrity, if my articles will ever go viral with such topics but I thank you for encouraging me to keep going.

  • http://deborahtutnauer.com Deborah Tutnauer

    So glad I found this post Jeff. I tend to be long-winded when I write and have been wondering about optimal post length. Based on the stats you shared here, I’ll keep the words flowing.

    I also must say that I know about the power of negative headlines…but wish it wasn’t so. It’s the same mentality that causes people to tune in to the television to watch replay after replay of a tragedy, yet they won’t take the same amount of time to watch something inspiring or uplifting. I wonder if it was different before media overkill, or was the negative headlines always more magnetic?

    In all my years practicing psychotherapy, I worked hard to focus on using positives to incite change with clients. Yet it remained obvious that people took quicker action to avoid pain than they did to approach pleasure. There’s something sad about that fact.

    • http://jeffbullas.com Jeff Bullas

      Thanks for the comment and insights. I tend to emphasize the positive but sometimes you need to attract attention with a negative headline that then illustrates the positive within the article.

  • http://jeffbullas.com Jeff Bullas

    Content should be published or mentioned in as many places as possible. Engagement quite often happens on social but the buying happens on websites blogs and email.

    • David Graham

      Our conversions (requests for meetings or proposals) generally happens on our opted-in email channel. Thanks for the clarification and feedback Jeff. What I like about you is that even though you have thousands of followers and subscribers you take the time to respond and interact. I have noted a few people who are to “busy” to reply.

      • http://jeffbullas.com Jeff Bullas

        Thanks David :)

  • Christopher Watkins

    Bless you for registering a voice in defense of longer-form prose! While I certainly appreciate the value of, and need for, short-form, I find the distinct lack of balance in content space both unnerving and unnecessary, and I think the voices continually agitating in favor of truncation are often being quite irresponsible with their pronouncements. Again, I believe in balance, and a healthy mix of short and long will inevitably result in the most long-lasting and meaningful traction. Thank you for this post, and for supporting your stance with tangible results, and evidence both anecdotal and statistical! Cheers, will be a pleasure to share this …


    Christopher Watkins
    Social Media Manager

    • http://jeffbullas.com Jeff Bullas

      Thanks Christopher and glad you enjoyed it! :)

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  • Lily154

    Speed is so prized in our culture. It’s nice to know that there is still a place for long-form content. I had a piece about a really boring question that went viral over several weeks. It continues to get shares b/c it is a question many homeowners wonder about at least once in their life.

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  • http://www.mirajestudios.com MirajeStudios

    Interesting article. I make it a habit to write articles that are on average between 750 to 1500 words. Sometimes, I even have a few articles that are about 2500 words at least. I think readers are in a hurry and sometimes long articles may not get read right away, but you have given me some insight to start writing longer articles for >>endurance << purposes. I would think that having organic traffic for a life time is better than having high one day ppc rate. Thanks again!

  • http://mixtureofmarket.com Travis

    Honestly, we didn’t think about how negative headlines work very well as a viral content. While we can’t deny the fact that shorter posts are preferable and more viral than longer ones, we still believe that both offers can turn viral. It just depends on our creative content strategy. We can make short content posts viral as long as all of the valuable information is not compromised. Meaning, all of the information that the customers/readers want is there. Or we can make a very long content viral through story-telling and through funny stories or any method really, where readers get very comfortable in reading our content, which contains valuable information, that they will not notice that they’ve been reading the story for quite a while already.