25 LinkedIn Facts and Statistics You Need to Share

25 LinkedIn Facts and Statistics You Need to Share

Attending business networking events for me has often been a waste of time.

It feels like speed dating without a happy ending. Too many people with business cards and nothing in common.

The experience?

Frustrating, fake and futile. Much snake oil and not enough authentic connecting.

The social web has reinvented that desperate business networking.

Weak ties and strong ties

Whether it’s Twitter, Facebook or LinkedIn you can connect online with people that have a common interest on the other side of the world or around the corner. You share their  tweet, leave a comment or offer something of value in their Twitter stream or on Facebook page. It’s a small connect but it is often noticed and valued.

This is the weak tie connection.

Want to take it up a notch and then you can Skype, grab a coffee or even share a meal. You can see the color of their eyes, sense their passion and authentic presence. A real relationship can commence.

This is where the strong ties start.

Lurking, loitering or effective?

LinkedIn is a place where hundreds of millions of professionals from around the world hang out, connect and network. It is the default business persons social network. It is more effective than lurking at a a business cocktail party waiting to be pounced on.

Many mistakes are made on LinkedIn from selling without creating a relationship, to not being clear on your profile. But on the other hand it can be used to generate leads faster than your competition if you are willing to  learn how to use it effectively.

Want to learn how to be effective on LinkedIn? We are running another FREE webinar this week. Register now.

LinkedIn can also be used as a global CRM platform to target potential clients and grow your business.

LinkedIn facts and statistics

So what are some LinkedIn facts and what was also revealed when they announced their 3rd quarter results in 2014?

  1. LinkedIn started on May 5, 2003
  2. It went public in May 19, 2011
  3. LinkedIn has 332 million members
  4. 2 new users join every second
  5. 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months )
  6. Net revenue for the quarter was $568 million which is a big increase from the Q3 result in 2013  of $393 million
  7. 107 million users are in the USA alone
  8. LinkedIn’s user goal is 3 billion registered users
  9. Average time a user spends on LinkedIn is 17 minutes per month
  10. 25 million LinkedIn profiles are viewed every day
  11. One in three professionals on the planet are on LinkedIn
  12. You can increase your linkedIn views by 11 times by including a photo
  13. 41% of users visit Linkedin via mobile
  14. The average number of connections on Linkedin is 930
  15. There were 28 billion Linkedin profile views in Q3, 2014
  16. 13% of millennials use LinkedIn
  17. LinkedIn’s percentage of social sharing is only 4%
  18. 39 million students and recent grads are on LinkedIn
  19. 56% of members are male
  20. 44% of members are female
  21. 30,000 long form posts are published on Linkedin every week
  22. 41% of millionaires use LinkedIn
  23. 13% of LinkedIn users don’t have a Facebook account
  24. 59% of Linkedin users don’t visit Twitter
  25. LinkedIn users spend 26% of their time on LinkedIn using the mobile app 

LinkedIn Facts and statistics

 Infographic source: Wearesocialmedia. Other statistics were sourced from LinkedIn’s quarterly report and Expandedramblings.com

What about you?

What facts surprised you. How are you using LinkedIn?

Look forward to hearing your stories and insights in the comments below.


Free LinkedIn webinar for business success

A few months back I held a webinar with Alex where he shared the 3-steps to LinkedIn mastery and how he’s used this system to achieve the results mentioned above. The feedback pouring in ever since has been nothing less than incredible.

Unfortunately a lot of people were not able to make it to the webinar due to time zone differences. So we’ve decided to hold another session.

If you want to learn more about how to leverage LinkedIn effectively, Alex and I are running another FREE webinar this week.

Register now.


  • sergeitoom

    Hi, Jeff . I have 5% most viewed @ LinkedIn profiles for 2012 . Kind Regards, Sergey .

  • http://frontburnermarketing.net FrontburnerMarketing

    I’m sure it’s just a flip flop, but you have LInkedIn starting in 2013, and going public in 2011. In any case, Thanks for all you post, you rock!

    • http://jeffbullas.com Jeff Bullas

      Yes a typo with a 1 instead of a “zero” which has been fixed!

  • http://www.WingsToSuccess.com Rick Siderfin

    Very interesting – thanks Jeff for this enlightening post. Will be sharing on LinkedIn – I don’t do any other social media platforms. At this rate of growth, when do you reckon they’ll hit 3 billion users?!

  • Amanda T

    The average amount of connections is 930? Wow, I better get going and connect with 600 more people. That seems awfully high.

  • http://scmmarkets.com SteeveAuston

    If you are accociated with marketing field Linkedin can do wonders for you. everyday million and millions of business people connect on linked in groups that can boost-up your content with real audience!
    Digital Marketing in Appleton

  • http://jeffbullas.com Jeff Bullas

    In the middle of reading it!