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20 LinkedIn Mistakes to Avoid

20 LinkedIn Mistakes to Avoid

We all make mistakes, it’s just that some are bigger than others.

When it comes to online mistakes on the social web, they are amplified.  This is because the “one to one” communication is now “one to many”.

One of those social media networks that multiplies mistakes as well as amplifying your connections and content is LinkedIn. With the recent opening up of its “publishing platform” to all of its members, the rising importance of Linkedin is now even more evident.

With Linkedin’s membership now passing 300 million professionals, not looking like a “dork” is important in front of that size crowd.

LinkedIn mistakes to avoid

Here are 20 LinkedIn mistakes to watch out for if you want to look professional and succeed on Linkedin.

  1. Dont send spammy messages to your connections
  2. Don’t over post – once a day is good
  3. Don’t ask people you don’t know for Linkedin recommendations
  4. Don’t criticize or comment negatively on posts in groups
  5. Do not post self serving content in groups that holds no value to members
  6. Don’t send messages to multiple people without unchecking the option “Allow recipients to see each other’s names and email addresses
  7. Don’t ask people to like your Facebook page on LinkedIn. It makes you look like an amatuer… or even worse “desperate”
  8. Don’t ask new connections or people you don’t know to endorse you
  9. Don’t send messages starting with “I see you viewed my profile“… that’s really creepy!
  10. Don’t treat Linkedin like Facebook or Twitter
  11. Don’t use anything other than a professional looking photo
  12. Don’t lie. You will be found out. Look what happened to the former Yahoo CEO, Scott Thompson
  13. Dont send people an invitation with LinkedIn’s default text
  14. Don’t use the “friend” option
  15. Don’t forget to include all your external links to your website, blog or even your Twitter handle.
  16. Don’t leave your Linkedin profile incomplete
  17. Don’t be lazy when sharing links and updates
  18. Don’t use Linkedin groups purely for getting “linkbacks” to your website or blog
  19. Don’t engage on Linkedin without having a clear plan and goals
  20. Don’t assume LinkedIn is just about people that are job hunting

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10 LinkedIn Mistakes to Avoid

Infographic source: Top Dog Social Media

What about you?

Are you making some of these mistakes? Could you do better? Maybe you need to link to your website or blog. Is your profile complete?

Look forward to reading your insights and stories in the comments below.

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  • SuzSaver

    Hi my name is Suzanne and I am learning not to be a dork.
    My score is 1/20. Which one is my dork factor?
    Sorry for creeping anyone out, but yes I’ve sent messages to people thanking them for popping by my profile.
    When I think of it from your viewpoint , it’s like the guy who came up to me during my Christmas shopping and said ” Not to creep you out, but I’ve been following you and watching you shop. I would really like to get to know you.”
    Yes – I agree it’s creepy.

  • Good advice to follow on most all social networks as most social networks do not allow approaching strangers … Here’s a reality for everyone … very few people can write a list of 100 contacts by name! Chef LeeZ says “If you were born into this world naked then all of your friends were, just as are all of our friends were, a stranger, then an acquaintance, then a friend!”

  • Thanks Jeff, great article. Love the part about having a professional photo – right on! That’s the first thing people will see and now with the banner style look it’s even more important to have professional photography … so you don’t look like a dork!

  • What a coincidence, I recently connected and quickly disconnected with what seemed to be a useful connection only to find out he was a Certified Dork. 🙂

    I forgave the default invitation because I saw we had 3 connections in common who I know in the offline world. My thank you for inviting me to connect message got the reply “Welcome dear”. I was not comfortable with being a ‘dear’ since the connect is from my cultural background and he should have known he was committing a faux pas but I let it go. Then the next day I got a request for a recommendation. I wrote back politely that I did not know him well enough to do a recommendation and suggested that he approach connections who knew his work and caliber better.

    The following day, I received a 3 word recommendation from him asking me to post it on my profile. It was clear he did not do spell-check ‘Very nyce person”. If that is going to give me online credibility then No Thank You. I disconnected.

    I’m back to asking prospective connections Why they want to connect with me before accepting their request and yes, it is not a good idea to seek a connection as a friend if you do not know the person.

  • I admit I am guilty about at least one gaffe there. Good article!

  • PeterJ42

    A note of caution. Anyone who posts on LinkedIn is not their customer but their product. And product quality is not their prime concern.

    The company does not agree with our basic human rights. If one person decides your post is bad, then you are moderated until you go crawling to the moderator of every group you belong to. No innocent until proven guilty, nor even any review process – they simply accept the disruptor’s point of view and blank you.

    Quotation from Charles Caro, who claimed on their “help” section to be quoting LinkedIn policy: “there is no violation of the US Constitution or Bill of Rights because there is no reason for any LinkedIn member to assume they have anything like the right to “freedom of speech” on a website unless it is their own website”

    And if you complain they simply say “we’re bigger than you”.

    Quotation: “LinkedIn is a public company with its stock traded on the NYSE. The LinkedIn website is considered private property, which means the owners of the website get to set policy and rules for use of the website.”

    You can spend thousands of hours building a profile on LinkedIn, just for it to be ruined by one moderator to side with a client who holds an opposing view. That is just wrong. Beware.

    PS: He also said that if you promote “sell on LinkedIn” and similar courses using their logo this is “inappropriate”.

  • PeterJ42

    Please unsubscribe me – if you aren’t going to be honest and transparent I don’t want to be associated with you.

  • Herb Silverman

    As always, good advice today. One question: When you say one post per day, in your opinion, what is the best time to send my colleagues, please? Thanks.

  • Is “Thank you for viewing my profile . . .” okay? I use it all the time and indeed make connections this way. And thanks for a great article indeed!

  • You nailed it Jeff! Great article. Linkedin is my least favorite platform simply because so many people misuse it. Thanks for getting the word out!

  • treb072410

    Great post! Thanks for sharing Jeff..

  • NervousCat

    Ah and now LinkedIn is giving users blogging capability! The jury is still out on that one, but I have been seeing more blog postings on LinkedIn Pulse of career and business articles from people that I don’t recognize as LinkedIn “influencers.”

    • Bradleydanielelliot

      its really capable.

  • Customer Care Numbers

    Nice one thanks for your advice.

  • Great article, thanks for the help!