10 Secrets to Creating Engaging Content that Will Attract Readers

10 Secrets to Creating Engaging Content that Will Attract Readers

Are you having trouble enticing new readers to your blog?

Do you feel swamped by the blogosphere competition?

Are those once-happy statistics waning and showing sad, ugly numbers?

The first question you should be asking is, “what am I doing wrong?”

Certainly, no one in their right mind would want their blog or website to lose traffic, but that also means that you need to ensure your blog is worth following.

As we all should know when it comes to building an audience, “content is king”. However, with the mass-production of online content and Google’s latest algorithms, quality content should be the main focus of all content contributors.

Quality content is content that manages to be error-free and engaging. While having error-free content is only a matter of having a good command over the English language, and ensuring that your content gets proofread by a qualified editors (if necessary), creating “engaging” content opens up a whole new chapter.

The purpose of this article is to help you create high quality content more often.

Here are 10 secrets on how to create engaging content that should keep your readers hooked and coming back for more.

1. Diversify your content

One of the easiest ways to create engaging content is to avoid sticking to one type of medium to communicate with your subscribers. This means that if you’re used to writing text-based blogs, you need to start varying it with things such as images, graphics, infographics, quotes, videos, etc. Think of it as adding “spice” to your content every once in a while.

Hubspot is a perfect example of a blog that uses content diversification. They also make sure to mention the type of content the post will contain in the heading like so:

Hubspot example of engaging content

2. Use subheadings

The number one rule to having content that is easy to follow is to create content that is readable. Unlike print material, online web typography needs to be organized in a clear hierarchy so that it’s easy to read through. Since online readers prefer “scannable” content; headings, subheadings, lists, and bullet points must be present to ensure that your reader stays on the page.

3. Embrace brevity

Okay, okay, we know that Google favors quantity as well as quality, but that doesn’t mean you bore your readers with run-on sentences and extraneous details. Remember, you’re writing for your readers, not search engine spiders. Keep each heading or paragraph short and sweet.

Seth Godin, owner of one of the most popular marketing blogs (ranked 1 out of 976 by AdAge Power), writes every day. Minimal, short, and sweet is his motto.

Seth Godin - example of engaging content

4. Don’t overlook keywords

We don’t just use keywords for the sake of search engine optimization. Keywords also ensure that your readers stay on track and continue reading. Clearly, the reason why the reader chose to “engage” with the content, a blog title, is because they were interested in knowing more about the topic. In other words, stay true to your title, topic, and keywords!

5. Have a voice

Whether you realize it or not every content creator has a distinctive voice or style to their writing. And those who don’t – simply haven’t discovered it yet. The most engaging type of content is content that is unique and follows a specific delivery technique.

One of the easiest ways to add that “unique” quality to your content is to align your writing (or content) with your thinking and speaking habits. It also adds to your blogs and content if you try to offer your own opinions and perspectives which may be different from those of others. Aside from the fact that readers appreciate fresh perspectives to stale content, new ways of thinking also add to the quality of your blog.

6. Come up with interesting titles

Sorry to break to you, but your readers probably will judge your content by the cover. The “cover” may be the image you attach with your blog post, and of course, the title.

Familyshare could have used something that sounded boring and overused such as, “3 Signs You’re in a Bad Relationship”. But they probably knew that that’s not going to get as much traffic as something that sounds much more dramatic and catchy like, “3 Ways Your Relationship Could be Killing You”.

FamilyShare example of engaging content

7. Make it shareable

If you haven’t already added those social media widgets, you’re missing out! If readers like your blog, there’s a high chance they’ll want to share it. Don’t make that hard for them. Use social media widgets and icons to make your content shareable with merely a click of a button. Remember, by sharing they’re doing more for you than for themselves.

8. Write stories

Apart from varying your content with different mediums, another easy way to make your content highly engaging is by sharing stories. Stories that are interesting and suspenseful have a way of keeping readers hooked. Go ahead and engage your readers with personal stories or experiences, and enlighten your readers with something they may have never known.

9. Provide facts and links

News, research, scientific evidence, and factual sources not only give your content credibility, but also intrigue readers. Also, the more “proof” you have of claims in your content, the higher the chance of convincing your readers to act (see tip #10 for more on this). Try to incorporate links to credible sources. Plus, if you manage to build a rapport with your sources, they may even return the favor someday.

Forbes makes sure it gives plenty of links to credible sources. This may be done to give credit, improve ranking, drive traffic, or support a claim with a fact.

Forbes example of engaging content

10. Have a call to action

Can a call to action be engaging??

According to Andrew Gough and his case study, “Call to Actions are deceptively powerful yet often overlooked”.

With a call to action, your readers know exactly what to do next. This makes your content logical and also doubles your chances of return on leads.

Wrapping up

Finally, I’d like to add that the best way to make your content engaging is to create it with passion. When you’re passionate about a topic, it’s easy to let that fervor shine through your content and have readers empathize with it.

However, make sure that in the process, you aren’t forgetting about your audience. You should be aware of your audiences needs, wants, passions, and pain points so that you can give them the kind of content they are looking for. Remember, your audience always knows what they want. And you as a blogger and marketer simply need to find out what that is and give it to them.

Guest Author: Christina is a content strategist at Groovy Essays. She specializes in devising and employing effective content marketing plan that empowers her to drive quality traffic, generate lead and make loyal customers. When she isn’t employing content marketing strategies, she enjoys sipping cappuccino while reading her favorite novels.

Comments

  • Ashley Christensen Amundsen

    Thank you for writing posts like this! I am a food blogger and I can tend to get pretty wordy with my posts, so number 3 really stuck out to me. I think I may take a hint from Seth Godin and keep my posts shorter. :) Thanks for the great tips Jeff!

  • Shabazz Boukary Martinson

    Really great information. Thank you.

  • Andrew M. Warner

    Hey Christina,

    Great post here. I completely agree with you about stories. The right kind of story can really help captivate the emotion you want the reader to have. This is something I’m really trying to improve on.

    Great stuff.

    – Andrew

    • Christina

      Thanks Andrew… Its good to know that you like the stuff.

  • http://www.shermansmithblog.com/ Sherman Smith

    Hey Christina,

    This was a nice break down of what makes blog post more engaging than anything. But despite the different parts of what makes it engaging, I like the fact that you mentioned that we all must know the wants and needs of our audience. That’s really going to attract and keep them on our posts!

    Thanks for the share! Have a good one!

  • http://www.knexusgroup.com RSharma

    Hey Christina,

    Nice blog! enjoyed reading this whole time and now It is no more a secret :)

    I completely agree with you that our content must be created according to our audience and also it is important to have a blog with a story which will keep our audience stick to our blog.

  • http://www.singapore-event-telemarketing.com/ Lorie Ng

    Great tips here Christina! A content with passion is much more powerful and engaging. People will love reading and will continue to read your content if it looks more personal like you use your own voice and stories and will be easy to understand providing visuals. There’s no need to become a literally genius in making content because your not making a literary masterpiece. :-) What you need is passion, voice, facts and clear message.. Thanks for sharing this! :-)