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10 Insider Tips On How To Become a Global Influencer

10 Insider Tips On How To Become a Global Influencer

Catching an Uber can be a small science experiment in human behaviour.

Often the trip is more about the conversation not the destination. Starting the chat is not difficult and just requires asking a few questions.

How long have you been driving for Uber? Then it can segue into what got you started?

Then it’s sit back and hear their story.

Some theories

I also have a few theories about the drivers motivation for working for Uber apart from earning a bit of cash.

They either love a chat, are feeling a bit lonely, or want to escape the boredom of sitting on the sofa or the home office for a few hours.

Bu I have detected this reason.

An excuse to escape the house where their partner (or kids) are driving them bat stir crazy! All they have to do is turn on the app and login and say. “Sorry, got to go to work”.

Its work when you want it, when you need it. Perfect.

Conversations

But the chat can go two ways. Boring or fascinating.

And often the ride turns into a snapshot of the current status of their life story. This falls into 3 categories.

  • Between jobs (code for un-employed)
  • Topping up their day job with some extra cash
  • Paying their bills while working on a startup

Many times I have heard about the desire and dream to start an online business or launch a startup.

Sometimes if they have some communication skills they will get around to ask what I do. I mix it up. Blogger will get them interested and the category of digital entrepreneur is sort of a good.

But the term “influencer” will have them curious. It’s a job description that didn’t exist even 5 years ago.

How did this happen?

Influencers are the modern digital version of the mass media celebrity, movie and sports stars. Before the social web the only way to measure influence was fluffy television data, newspaper column inches and box office revenue.

Today we have robots collating the data and telling us what and who is making ripples. These platforms tell us what content works as it is created and shared and online conversations are tracked.

Data has revealed the influencers.

Influencers can be categorised and include B2C influencers, B2B influencers and even Instagram and YouTube Influencers. “Insta Famous” is now a term.

How do you become a global influencer?

The answer to that question is maybe one you don’t want to hear. It starts with a passion about your topic and then its about 2 core activities that require relentless effort. Content creation and building tribes that share that content.

But the devil is in the detail.

1. Create consistent content

On the digital web “Content defines you but data measures you”. Most of our interactions are now performed on screens. Laptops, tablets and smart phones. People don’t know who you are but will judge you and connect with you based on your content.

So…..”Content defines you online”

2. Be real

People who aren’t authentic will be found out. There are many stories of those that have faked their story to try and grab online headlines.

The more authentic and open you are as a publisher will enable you to connect and touch people’s hearts and minds.

Vulnerability has power. It touches hearts and makes you real.

3. Grow an audience

Content that has no attention is a waste of your creation. It needs an audience. Building an audience on social networks before you need them will make your job of monetising your influence much easier.

The choice of platform will be personal and you don’t have to be great at dozens of them.

Influence can reside within different social platforms. The big three that resonate in the influencer stakes include Instagram, Twitter and YouTube.

A good rule of thumb is  to choose your top three to use and focus on the one that works best for you. For me that was Twitter.

4. Network

The social networks connect us online and tweets and 140 character messages are sometimes the first connection we make with real people on the digital web. That is the “weak ties”

To take it to the next level requires face to face connection and interpersonal relationship building. That is “strong ties”

Attending conferences for me is not about the education but about people. Spending quality time with driven passionate individuals that want to make a difference. That is your tribe.

So network in the corridors, the coffee shops, restuarants and bars that surround that conference.

It’s who you know that really matters.

5. Automate

Influence isn’t a destination but many small steps.

To amplify your humanity and influence means a laser focus of scaling your message and content with technology. You need to invoke the power of the machines. They can be simple automation apps or platforms that will manage and control your marketing efforts from email to social.

Marketing automation platforms will become your best friend as it can automate the sequences of marketing and content..

6. Keep learning

Influencers can’t stop still and they should never stop learning. Continuous learning is a necessity as an online influencer.

The digital landscape keeps changing and your tools, tactics and insights need to keep evolving.

Creating the habit of a lifetime of learning will take you from average to exceptional.

7. Create the habit of “Deep Work”

Learning is one thing but influencers need to be creators.

Create the habit of time blocking a couple of hours a day to sit down and research and distill your thoughts and ideas onto video or a podcast or a blog post.

Don’t just get stuck in shallow work of “busyness” and responding to emails.

If you don’t create some focused legacy building work each day, you will get to the end of your day and wonder if it was even worth showing up.

8. Build distribution outside social networks

Many influencers just focus on social media but that is a risky venture.

If you want to play a long game then that can be dangerous. Make sure you have multiple channels where people can find your content. Build online distribution that creates a pervasive and ubiquitous network of paths to people’s social streams, inboxes, apps and search results.

Email and search are the some of the cornerstones of that equation.

9. Always be sharing

Oversharing is a thing. But one tweet is never enough.

Because the social networks and Google hate silence the task is never done. Create, share. Create, share and keep going. This will mean that you will need to automate some of your sharing. And tweeting every 15 minutes is one way not to be forgotten.

Another tactic that works well is creating evergreen content that can be shared many times before its relevance expires.

10. Create content of consequence

Blog posts are essential but ebooks and books are pillar content that says “This dude is the real deal”. It positions you as someone of authority and substance. That is content of consequence.

An online course is also premium content that places you at the centre of your industry and niche. Creating this requires discipline and a lot of learning.

Content of consequence will build a legacy and it changes the world.

Over to you

The journey itself is worth the effort but sometimes the daily grind may not seem fun from the trenches.

Achieving influence is a validation for your efforts and being asked to speak or appear on a panel can be a life changer. But the real benefit is making a difference and leaving a legacy.

Are you prepared to pay the price?

Jeffbullas's Blog

Comments

  • Jeff I love #9. I tweet content every 10 minutes or so on the platform. Easy way to get noticed because Twitter is a different animal than FB and G Plus, where oversharing is a stronger factor.

    Influencers are generous. They monetize streams and make money but the prime energy there is giving, not getting. Figuring ways to make an impact, to help folks and yes, this expands their reach too. It is a win win win win scenario for all people involved.

    I can’t lie; I blog comment in this fashion to spread my reach at least partly. But the other part of me knows I am adding value to this post and helping folks if I set aside 10 minutes to read the post and to add a thoughtful comment. Sure I connect with readers and drive traffic to my blog and grow my list but these are just little by products of doing my best to assist folks through my comment. Folks may learn something from me sharing my insights through the comment. I help, and, get help too in the form of readers who find their way to my blog and connect with me other there.

    Being generous becomes habitual if your goal is to help folks. Tweeting regularly is one way to be generous. Another way to be generous is to automate liberally, to tweet updates on a frequent basis so yo can spread the word on older but still valuable blog posts.

    Influence is had by servants. Some feel it seems so sexy to influence folks, to become a known commodity, but serving is where it is at. Even though I love serving – and I do not see myself as an influencer – it gets tough to serve when you are living a busy, sometimes hectic life. But you serve. Even when it is not so sexy.

    Example; I just had a 52 hour odyssey traveling from Thailand to New Jersey. Lots of layovers, some delays, 4 flights and a number of delays in NYC too as we ran into some obstacles getting home. But after 52 hours of travel I recorded a Facebook Live video helping my readers with their blogs. I then slept 13 hours straight and here I am late on a Sunday night writing this comment and soaking up this post. This is serving. This is helping. This is doing your best to put other folk’s needs before your own, being generous and mindful and making an impact.

    The titles or profits or traffic or success that flows in from being a servant is kinda sweet but the service itself is the sweetest part. That is influence. That is the ‘tude you wanna take to be generous, to be thorough and to just not hold back when you are helping folks through your niche of choice.

    I may not be a global influencer yet but it is no goal of mine. I just want to help. If I do get more well known it’d be awesome but mainly because it gives me a greater platform through which to help others.

    Awesome post Jeff.

    Ryan