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3 Tips For Creating Controversial Marketing Campaigns Without Destroying Your Brand

3 Tips For Creating Controversial Marketing Campaigns Without Destroying Your Brand

Is controversy always a good thing for marketing your brand? It’s that age-old question… is all press good press? There are supporters on either side […]

7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the […]

Steal These 5 Subject Line Tips for Increasing Your Email Open Rates

Steal These 5 Subject Line Tips for Increasing Your Email Open Rates

121. That’s the number of emails the average person receives per day, according to a study by the The Radicati Group. Does this mean that […]

5 Resources to Grow a Business Around Your Skills and Expertise

5 Resources to Grow a Business Around Your Skills and Expertise

When it comes to starting any new business, you need to be able to offer something of value to your audience, while also figuring out […]

The 3 Secrets of Success that Influencers Don’t Tell You

Jim sat on his dingy bed. Around and under the centre of his universe were the bits and bric brac of a life collected. Books, a radio […]

The Most Important WeChat Features for Digital Marketers Targeting Chinese Consumers

The Most Important WeChat Features for Digital Marketers Targeting Chinese Consumers

The renowned social network ‘WeChat’ is of great interest to western marketers currently, and it should well be. With 700 million active users it has […]

What type off digital marketer are you

QUIZ – What Type Of Digital Marketer Are You?

Traditional marketers wore suits and ties and sipped martinis at lunchtime. They were the Don Draper’s of Madison Avenue fame. Creative types that enticed you with clever headlines […]

The Fundamentals to Building a Successful eCommerce Business From Scratch

The Fundamentals to Building a Successful eCommerce Business From Scratch

Building a successful eCommerce business is like running a marathon. You have to start preparing beforehand so that you don’t run out of fuel mid way. […]

How to Use Networking Events to Build, Maintain and Grow Your Business

How to Use Networking Events to Build, Maintain and Grow Your Business

In the year 1996, a young student named James Thomas Fallon left his college education to move to Los Angeles and pursue a career in […]

How to Make Your Global Brand Local

How to Make Your Global Brand Irresistible to a Local Audience

It doesn’t matter how small your business is, it can still be global. For example, if you’re marketing in English, millions of people all over […]