12 Common Misconceptions about Content Marketing
I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing’s role on the social web. The concept is constantly evolving and we content marketers will strive to perfect it [...]
7 Tips to Finding “Your” Writing Voice
Have you ever stumbled upon a blog and thought…”Was this written by an android, a robot or was it a Martian?“ Maybe it was produced by someone that had a personality bypass. Whatever it was, it didn’t seem human. That, I think touches on what a “voice” is. It is about being human, displaying a [...]
Is your Content Boring? 8 Types of Content Every Business Should Consider Publishing
Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you started yawning? Is your content boring? Most of us have been brought up on a diet of vanilla text and photos and sometimes forget that the online publishing world is now multi-media rich. If you really get [...]
A Powerful Tool to Curate and Create Great Content that Google Loves
Most progressive and “cool” companies and brands have embraced social media. They created a Facebook page, a Twitter account and even have a YouTube channel. If they are real marketing pioneers then they may even have learned how to spell Instagram and know that “pinning” is not just something done by the grannies at the [...]
How to Unleash the Power of Content
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has [...]
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New Book “Blogging the Smart Way”
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