• flipboard

Content Marketing

This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.

How To Make Your Content Stand Out In A Crowded Online Marketplace

How To Make Your Content Stand Out In A Crowded Online Marketplace

Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility […]

12 Ways Online Publishers Make Money (Some may surprise you)

Confusion and overwhelm. That describes it….and I work in the industry. An insider. Became an online publisher, digital marketer and entrepreneur. A writer. Immersed myself in […]

No Money, No Problem - 5 Content Marketing Strategies For A Shoestring Budget

No Money, No Problem: 5 Content Marketing Strategies For A Shoestring Budget

Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw […]

10 Skills a Digital Marketing Manager Needs to Succeed

A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of […]

7 Ways to Create Better Content Simply By Understanding Your Customers

7 Ways to Create Better Content Simply By Understanding Your Customers

I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful […]

Copywriting Hacks - How to Write Irresistible Headlines, Subheads And Body Copy

Copywriting Hacks: How to Write Irresistible Headlines, Subheads And Body Copy

The great Joe Sugarman made an important observation in his book Advertising Secrets of the Written Word, a groundbreaking resource on how to write powerful advertising copy. And […]

Why Live Video Needs To Be Part Of Your Visual Marketing Strategy

Why Live Video Needs To Be Part Of Your Visual Marketing Strategy

Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic […]

3 Things Marketing Managers Aren’t Telling Their CEO

I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers […]

The 12 Simple Rules For Successful Content Marketing

The 12 Simple Rules For Successful Content Marketing

Everyone is familiar with the adage ‘content is king’, which is more relevant than ever in today’s content-driven world. Content marketing can have a significant influence on […]

How To Connect With Millennials Using Content Marketing

How To Connect With Millennials Using Content Marketing

Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals […]