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Content Marketing

This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.

3 Things Marketing Managers Aren’t Telling Their CEO

I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers […]

The 12 Simple Rules For Successful Content Marketing

The 12 Simple Rules For Successful Content Marketing

Everyone is familiar with the adage ‘content is king’, which is more relevant than ever in today’s content-driven world. Content marketing can have a significant influence on […]

How To Connect With Millennials Using Content Marketing

How To Connect With Millennials Using Content Marketing

Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in the United States alone, individuals […]

10 Truths About Content Marketing You Need To Know

It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting […]

How to Leverage Gated Content to Boost Conversions

How to Leverage Gated Content to Boost Conversions

Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go […]

The Undeniable Power Of Video Content On Social Media [Infographic]

The Undeniable Power Of Video Content On Social Media [Infographic]

A new Animoto survey reveals how marketers are keeping up with today’s rising consumption of video content on the social web, also known as the […]

The Help-Hub-Hero Approach to Video Content Strategy

The Help-Hub-Hero Approach to Video Content Strategy

Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning […]

4 Powerful Ways To Use The Art of Storytelling

I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what […]

5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy

5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy

Artificial intelligence is on a roll, especially in the marketing domain. 2017 opened with reports of global investments gaining momentum in the “fields of AI, […]

Why You Should Own Your Marketing, Not Rent It

Why You Should Own Your Marketing, Not Rent It

Generally speaking, digital marketers are pretty skilled ball-jugglers. We constantly balance competing deadlines, extract value out of less-than-ideal budgets, and generate instant search engine visibility under pressure. […]