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Content Marketing

This category looks at the creation and sharing of content (blogs, social media messages, video, graphics, images), in a way that builds trust for a brand online.

50 Attributes of a Great Copywriter

Suppose you’re in the market to hire a great copywriter. Suppose you’re in the market to become a great copywriter.  What are the attributes of […]

Why People Are Falling Asleep When They Read Your Content (And What to Do About It)

Why People Are Falling Asleep When They Read Your Content (And What to Do About It)

Consumer engagement is the lifeblood of content marketing. There’s nothing more discouraging than putting blood, sweat, and possibly tears into a piece that is never […]

50 Epic Jargon Solutions for Better Writing

Lists of business jargon are a dime a dozen. To make this one worth your time, I’m going to: Create a comprehensive list of words […]

How to Gain 100k Monthly Twitter Impressions

Twitter offers a chance for brands to actively engage and interact with audiences in 140 characters or less. To say that it’s an effective method […]

10 Pro Tips for Creating The Perfect Whiteboard Animation Video

10 Pro Tips for Creating The Perfect Whiteboard Animation Video

Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The […]

GIF Marketing - How to Use GIFs to Drive Business Growth

GIF Marketing: How to Use GIFs to Drive Business Growth

Cats, memes, and celeb shots dominate the ever-growing world of GIF marketing. Giphy, a platform dedicated to GIFs, actually serves more than 1 billion GIFs […]

5 Essential Steps to Success in Social Media Marketing

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for […]

10 Ways to Make Your Content Marketing Go Viral

How do you send content viral? Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook […]

4 Ways Your Sales Team Can Help Your Content Marketing Efforts

4 Ways Your Sales Team Can Help Your Content Marketing Efforts

Understandably, content marketing and sales are two distinct departments in a business. But that’s not to say that they’re so different they have no connection […]

Why Visual Storytelling is the Best Way to Build Authentic Engagement

Why Visual Storytelling is the Best Way to Build Authentic Engagement

Humans are visual creatures. Visual storytelling can do much more than just boost web traffic. It can be a huge factor in increasing the number […]