5 Lessons from Coca Cola’s New Content Marketing Strategy
Tweet Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change [...]
5 Content Marketing Ideas Worth Stealing
Tweet Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect. It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about [...]
10 Reasons Why “Liquid” Content Should be Included in Your Social Media Marketing
Tweet If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains. Content in fact should do much more than that if you are to succeed fast, far and large, at marketing [...]
The 10 Commandments of Social Media Content Marketing
Tweet In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds [...]
How to Convert Website Traffic into Paying Customers
Tweet Do you have traffic to your website or blog but they are not turning into customers? Do you have plenty of leads and prospects but they are not buying? Traffic is one thing, turning that traffic into sales is another. So how do you convert those leads and traffic so they become loyal and [...]
How to Increase your Content Sharing by 700%
Tweet Creating a website and an on-line presence for your brand was an easy decision a decade ago. All you had to do was get a website company to design and develop your website add a few lines of text for each page and then “set and forget”. The static website was the status quo and content [...]
5 Motivations for Sharing Content
Tweet Sharing on a social web drives millions of hits for viral videos, motivates people to email humorous articles and makes content spread at the speed of a “click”. Humans have always shared.. …it is in our nature but the information age has accelerated that sharing. It is estimated that every 2 days we create [...]
20 Ideas for Social Media Content That Engages
Tweet The cry of “Content is King” has been a rallying call for bloggers and on-line publishers for years. Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button. This has been facilitated by the advent of social networks and blogging software that facilitate [...]
Why Solving Problems Beats Marketing
Tweet I am looking out the window of my office seeing buildings with many dark windows, behind those tinted panes of glass are people working and living and they all have problems and challenges…every one. They don’t care about you or your company all they care about is finding a solution to their daily life [...]
Top 5 Social Media Articles Of The Week on Social Media
Tweet As I have scanned and read the 100 plus blogs in my Google Reader subscriptions over the past week these are five articles that have stood out. 1. 10 Steps To Optimize Your Content Marketing Strategy This article is fromLee Oddens Blog titled “Top Rank Blog” which always has great posts and is worth [...]
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