17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion

ShareI have recently been researching about how an online retailer has gone from zero to $1.2 billion in less than 10 years just selling shoes and I have been especially interested in their implementation and use of social media including Twitter and online video. The 35-year-old serial entrepreneur , Tony Hsieh (he made his first [...]

Read more »

How Zappos Plans To Use 50,000 Online Videos

ShareThe use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading. The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”So how do [...]

Read more »

5 Case Studies on Companies That Win at Social Media and eCommerce

ShareI decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results. Firstly Mark Logan from  BarkleyUS  provides [...]

Read more »