The One Thing Most Social Media Marketers Forget [Plus Infographic]
Tweet Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds. Parents and grandparents watch the unfolding scenario [...]
Is Facebook Destroying Email?
Tweet In the corner of my office sits a dull dedicated technology device called a “Fax Machine”, its real name is in fact “Facsimile”. It’s presence is tolerated in case we need to communicate when Facebook fails, the SMS feature on my phone implodes or the email goes down. It occasionally does make whirring noises [...]
The Top 4 Digital Marketing Tactics You Ignore At Your Peril
Tweet In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of [...]
How Email Marketing Can Boost Your Social Media Presence
Tweet Email is not the cool trendy marketing tactic as the the current flavor of the month, social media. In fact some companies, notably a major brand ‘Ben & Jerry’s, are making the brave step of dropping their email marketing and going totally social in the UK. Despite this email is still an important part [...]
How To Increase Your Blogs Email Subscribers by 1,833%
Tweet I have recently upgraded my blog and added new features as part of a continual optimization of the platform. Optimizing is a journey and not a destination and adding new features such as Retweet buttons and Facebook share are some of the elements that can make a big difference. Part of the fun of [...]
10 Ways To Integrate Your Social Media and Email Marketing
Tweet Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly. Most chief marketing officers know that e-mail marketing is still a very effective marketing tool and in fact last year a survey revealed that CMO’s still consider [...]
Do Marketers Prefer Social Media or Email Marketing?
Tweet Research and surveys are continuing to show the growing importance of Social Media for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning Intelligence Study” from the Center for Media Research. The Top 3 were Email 57% Social Media 56% [...]
5 Steps to Optimize Your Email For Social Media
Tweet The popularity of social media has not reduced the need to to have an email marketing plan as part of your Internet marketing strategy, but there does need to be a reassessment of how you integrate and optimize the strengths of each of these 2 internet mediums as part of your marketing planning. It’s no secret [...]
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