3 Tips for Better Mobile Email Marketing
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed the game. To better understand the challenges you now face, let’s carefully consider the perspective of the smartphone user. Enter Pete, [...]
Winning with the Fantastic Four of Digital Marketing
Winning in sport or business is imagined by almost everyone. What child hasn’t dreamed of being a star athlete or a millionaire. Imagination is a powerful force that can motivate us to succeed in life. Imagination is also one of the keys to enjoying a book as our mind takes us on journeys that suspend [...]
How to Win in a Digital Economy
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]
How to Make Money with Content Marketing
There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbleUpon and BuzzFeed recently teamed up to figure this out. They found their [...]
The One Thing Most Social Media Marketers Forget [Plus Infographic]
Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds. Parents and grandparents watch the unfolding scenario like [...]
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New Book “Blogging the Smart Way”
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