11 Social Media Marketing Lessons from the Old Spice Campaign
Tweet The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling [...]
What are the 10 Top Social Networks for Marketing?
Tweet So you are the new marketing manager for an organisation with a 100 employees and you are planning your social media marketing strategy for the next 12 months. If you are a follow the crowd type of marketer and want to play it safe then the decision of which social media networks to deliver [...]
8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing
Tweet Social Media Marketing’s ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as “You can’t measure the ROI of social media marketing” One commentator from the Search Engine Land website says that even if you can’t measure the increase in sales or reductions in costs that are an essential element of [...]
13 Tips To Get Found Online: How To Achieve Free Organic SEO
Tweet I have been talking to people about how the world of marketing has changed over the last 5- 10 years and how they need to be found online. Research shows that 98% of clients use an online search engine when they are looking to buy. So I ask them a few questions about how they went about buying [...]
"The Weeks Best Tweets On How Companies and Non Profit's are Using Social Media"
Tweet Here are some of the best blogs and posts that I came upon last week on my web journey, that I managed to tweet about. I hope you find them useful and enlightening 1. “How Companies and Non Profits are Monetizing Social Media” This article by Laurel Papworth is about the various social media [...]
"5 Great Resources for Using Twitter for Business and Your Brand"
Tweet Twitter has gone mainstream in the last few months and with it the multiple ways and means of using it to promote your product, brand and service has escalated. The tools available are burgeoning and maturing (thats for the next blog). Its being linked into facebook, blogs and websites. Its being used to help customer service, in fact [...]
"7 Great Resources on Using Facebook For Your Non Profit Organisation, Personal Brand and Company"
Tweet Facebook has been adding new functions and features that enable Companies, Non Profits and Individuals to promote their brand, raise money and increase sales and have conversations with their communities and networks. The following posts are some of the latest reviews and studies of what is unfolding in “Social Media” in the Facebook space, that I [...]
"7 Steps in Creating and Implementing a Social Media Marketing Campaign"
Tweet The processes involved in creating a social media campaign has been open to many discussions by many people as to how to do it effectively and as I indicated in my last blog I would give a further insight into one type of approach to social media marketing after my recent discussions with Fi Bendall. Her approach requires initially setting a baseline so that the [...]
"Social Media and Why Non Profit Organisations Should Be Using It"
Tweet The use of Social Media and its role in helping Charities and Not For Profit Organisations engage with their community is becoming very evident. I was talking to Fi Bendall the other day who has worked in this area extensively, including Amnesty International Australia and Earth Hour Global and below is a snap shot of her findings. “The impact of [...]
"So What Exactly is Social Media and… Social Media Advertising, Marketing and Optimisation?"
Tweet What is Social Media? Well here is a definition…Social Media is about community networks on the Internet that allows for hyper-connectivity between individuals and content. The social software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests. The most well-known communities are [...]
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