The Meaning of Social Mobile
There are two technologies that have captured the imagination of the human psyche in the past decade that at first glance seem to be superficial. The “social networks” that allow us to share minor moments such as “I am having a coffee at Starbucks”. The “mobile smart phone” that allows us to share that event [...]
10 Insights into the State of Social Media in 2012
The smart phone is changing how we use and consume information. Add a dose of social media obsession and you have two powerful forces that are transforming everything. How we find information, learn, publish, express ourselves, do business and interact with other people is going through the biggest change in history and we don’t know [...]
How to Leverage the Marketing Power of Social Media and Mobile – Case Study
If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don’t come any cooler than social and mobile. Owning and using an iPad is almost like driving and parking a BMW in your driveway. Being able to talk intelligently [...]
3 Tips for Better Mobile Email Marketing
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed the game. To better understand the challenges you now face, let’s carefully consider the perspective of the smartphone user. Enter Pete, [...]
Why You Should Be Targeting Tablet Users
Tablet computing has been something of a surprise revolution. If we hark all the way back to 2010, when the iPad was first announced, critics panned it as a big clumsy iPhone with a silly name. People figured Apple’s luck had to run out sometime, and they’d finally missed a step. Of course, tablet sales [...]
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New Book “Blogging the Smart Way”
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