How to Create and Write Evergreen Content to Boost your Business
The demand for fresh and high-quality articles on websites is at an all-time high. Since Google’s Panda and Penguin algorithm updates in 2011 and 2012, content that uses spam SEO practices has been penalized and quality is ever more crucial. Although keeping a news site or a blog up to date with fresh daily content [...]
Unlocking the Secrets to Finding Great Writers to Produce Your Content
In an age where content is the new gold standard of web-related and social media marketing; it’s time to start producing great content or find someone who can. Content marketing is part art and part science. It needs to touch hearts and minds. Anyone can write, the real feat comes not from putting words on [...]
11 Sorry Excuses for Content That You Shouldn’t be Sharing
Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Our current influential marketers and business developers have dubbed content marketing as the rising star of marketing in 2012. If you search the term “content marketing” in the ‘skills and expertise’ section of LinkedIn, you will [...]
5 Cool Content Marketing Infographics You Shouldn’t Miss
Flipping the corporate marketing model from all about your brand and its products and services to all about your customer is a lot like turning the Titanic. It is slow and hard to do. The challenge is that most companies have been brought up on a diet of pushing ads in front of people to [...]
27 Must Attend Marketing Events for 2013
Social networking is the easiest way to connect without leaping onto a plane, train or automobile. On Facebook, LinkedIn or Twitter you can connect via the virtual world of social media that is time saving and cost efficient. If you want to get real and supercharge your networks then sometimes you have to make that [...]
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