5 Questions to Ask When Writing Content
The web was dominated for a decade by two key elements. Search engines and content. If you wanted information you asked Google. It was simple. This led to the rise of a new industry called “search engine optimization” or if you love acronyms “SEO”. Experts good, bad and scammy emerged from the web mist to [...]
How to Create and Write Evergreen Content to Boost your Business
The demand for fresh and high-quality articles on websites is at an all-time high. Since Google’s Panda and Penguin algorithm updates in 2011 and 2012, content that uses spam SEO practices has been penalized and quality is ever more crucial. Although keeping a news site or a blog up to date with fresh daily content [...]
4 Ways to Use Pinterest to Rank High in Search Engines
It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales. This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest [...]
11 Sorry Excuses for Content That You Shouldn’t be Sharing
Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Our current influential marketers and business developers have dubbed content marketing as the rising star of marketing in 2012. If you search the term “content marketing” in the ‘skills and expertise’ section of LinkedIn, you will [...]
6 Truths About Using Twitter that Traditionalists Might Not Want to Hear
If you are a blogger or if you have an online business, then you must be on social media. While search engine optimization and organic traffic are not a thing of the past and never will be, social media allows you to actually communicate with the ones who care about your brand. So anyway, the [...]
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New Book “Blogging the Smart Way”
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