7 Ways to Use Pinterest to Promote Your Business – Plus Infographic
Tweet Image centric social networks are rapidly gaining market share due to their high engagement levels. Everyone apparently loves an enticing photo. Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months. At an average of 88.3 minutes per visitor it ranks third on engagement behind Facebook [...]
5 Powerful Steps to Building a 6-Figure Blog
Tweet Long ago, when the marketing agency I was consulting with first began building websites for clients, blogging was still in its infancy (we’re talking zygote stage), and few people were using the Web in the way we do today. Weblogs were definitely in my peripheral vision, and I am proud to have been one [...]
How Much is One Facebook Fan Worth?
Tweet The equation for on-line stores in essence is quite simple – “more traffic equals more sales“! The reality for other brands is that it is not so easy to measure that sales benefit so directly but more traffic is where you have to start. If no one is finding your website or blog it is [...]
Social Media Marketing’s Biggest Myth
Tweet The marketing industry is sometimes its own worst enemy. “Social media marketing” has become a sort of Utopian ideal in the industry. What it hasn’t become is a well-organized, efficient process. The mythology of social media has taken up space it doesn’t deserve in a hard-headed market like the online market. Real world social [...]
Why Search, Social Media and Content are Vital for Your Company’s Success
Tweet Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time. It is said that Google makes up to 500 changes every year to its search [...]
Google Launches Social +1 Button and Competes with Facebook
Tweet Google has been dominated by geeks since its inception and social has never been part of the heritage. The mathematical algorithms that drive Google search have been created by the men in white lab coats with minds as sharp as razors and with more PhD’s than you can jump over. Google has struggled with social [...]
10 Compelling Reasons Why Your Business Should Blog
Tweet Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive. Blogging requires commitment both in thought and time. CEO’s that blog are very rare as they [...]
What Is Your Company’s Digital Marketing IQ?
Tweet There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see [...]
4 Key Steps To Growing Your Online Social Media Assets
Tweet Have you ever Googled your name or your companies brand and viewed what shows up on the first page of the search results? Do you like what you see? A friend of mine said that when she enters her name what she is finding is that what ranks highest in the Google search results [...]
When A CEO Should Fire The Marketing Manager
Tweet I heard a really scary story the other day. One year ago a company placed an order for a Yellow Pages print advertisement for a fee of $90,000 for the year after being persuaded by the account manager to place the order for the ad. The marketing managers comment to Yellow Pages was that [...]
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