Everyone has advice and content they want to share…
Right now, type your issue into Google and a plethora of solutions will greet you.
But finding content that is valuable, provides insight, and teaches you something, is an entirely different story.
SaaS (software as a service) companies have seen substantial growth over the last few years, with the barrier to entry decreasing all the time.
Even better, many of these companies (especially in the marketing space) are leading the way when it comes to content marketing and blogging.
So, if you’re looking to boost your traffic, increase sales, give your marketing a facelift, or just want to improve yourself, there are some amazing SaaS blogs out there that you can draw inspiration from.
After reading them, I’m confident you’ll walk away with a new stride in your step. Check out these highly influential blogs and SaaS services, see what they have to offer, sign up for their newsletter, and try their services.
They are in no particular order because all 21 are exceptional.
The Ultimate Guide to Blogging for Small Business
1. Groove HQ
GroveHQ’s blog is a customer service solution designed to improve response times, organize inquiries, and streamline customer service.
Their mission for their blog is to help clients and businesses shine within their blog content. Each piece dives deep into customer service-related queries and concerns. They provide clear, actionable content that helps any business owner improve growth and satisfaction rates.
It’s not about promoting their service; instead, it is about empowering businesses to take hold of their customer service, improve it, and grow.
A good blog to start with: 17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal).
FlypChart is a new kid on the SaaS block, but I felt compelled to share their story.
The software itself is designed to help marketers overcome “tool overload” when it comes to running marketing campaigns. The idea is that you can prepare and schedule emails, social media posts, webinars, blog posts and ad campaigns all from one easy-to-use calendar interface. So instead of having six or seven tabs open in your browser, you can just have one.
The FlypChart blog is sharing their startup journey, all the way from idea, through validation, to MVP and beyond. It’s well worth checking out.
Read How to Launch a Software Startup With No Funding or Technical Knowledge to kick things off.
KISSMetrics provides powerful analytics that you can implement into your marketing and web development strategies. They give you insight so that you can predict visitor behavior – and ultimately, improve your conversions.
The KISSMetrics blog is all about tackling those pressing business concerns, such as recovering lost customers, enticing readers, and even colors to use for your website.
They don’t just tickle the surface. Instead, they dig deeper into results (results driven by their software) and show you how to build a better site and create higher conversions.
Check out How to Use the Psychology of Color to Increase Website Conversions as a starting point.
Close.io revolutionized customer data and cold calling. Representatives can make and receive calls quickly, send emails automatically, and create a streamlined sales workflow process.
Their blog focuses on improving your sales team – including teaching you how to hire a dominant sales representative, how to craft your email templates and close deals.
Close.io’s post on How to Experiment Your Way to More Effective Cold Email Templates is the perfect example. In this blog you learn about creating a sense of urgency, challenging customers, creating customized templates, and even implementing the best tactics for subject lines.
5. Track Maven
Track Maven offers integrated marketing analytics that help you optimize your content over 15 different channels. Their product is all about optimization and improving your competitiveness online.
The blog over at Track Maven provides you with marketing insights, guest blogging tidbits, and even how to take your infographics viral.
Take a look at their post, How to Guest Post on 25 of the Best Business Websites. Here you learn how to pitch an excellent idea to the biggest traffic makers out there.
SaasMetrics helps entrepreneurs grow and retain their company’s recurring revenue. They give insight on valuable customers, segments that yield higher profits, and even project growth rates.
The blog on SaasMetrics focuses on interpreting their data, implementing strategies, and a compilation of podcasts.
Check out their post Bookings vs Revenues vs Billings. This in-depth post goes into analyzing business results and comparing the results of billing and booking versus actual revenue. Ultimately, you can walk away with a better understanding of what your income metrics mean for your company’s financial health.
7. Help Scout
Help Scout offers help desk software through a web-based platform for easier access.
The blog at Help Scout focuses on improving customer service as a business owner, and they even have their blogs categorized by most recent, popular posts, growth-centric posts, support, culture, and products.
Start with How to Make the Most of Your Customer Testimonials to see how they provide you with insight on customer feedback and how to use the feedback you’re given to improve your company.
8. Crazy Egg
Crazy Egg launched their revolutionary application that gives you eye-catching tools, including heat maps, scroll maps, overlays, and confetti, to track real-time metrics on your site.
The blog at Crazy Egg is equally innovative. They highlight common analytics issues (and interpretation issues) that business owners have on their blogs and websites. Most of the blogs on Crazy Egg are lengthy, but every word counts. When you walk away from their posts, you are armed with so much information you will keep yourself busy for days.
Vero is an email platform designed for the modern, online business. It helps automate workflow, creates real-time tracking data, and provides insightful CRM information.
When it comes to the blog on GetVero.com, you will find equally astute information. They don’t just boast about their products – they also highlight other companies and how using their software correctly can boost your business.
Check out their post, How to Send Retention Emails That Are Useful to Your Customers, for an in-depth look at the art of crafting inspirational emails.
Canva is a marketer’s dream. It takes the task of creating beautiful images and simplifies it.
Canva’s Design School Blog is breathtaking. They offer everything from social media tips to using creativity in designs to their list of highly recommended fonts for impact. The blog is categorized perfectly for easy navigation.
More so, their posts are incredibly in-depth. They don’t just give you tidbits; they expand as to why their tips are valuable. See 50 of the Best Modern Fonts for example.
A website can’t succeed without a great landing page. Unbounce helps the ordinary web designer or business owner create extraordinary landing pages.
The blog on Unbounce goes beyond just landing page design. They also discuss conversion optimization skills, copywriting resources, and more.
Check out their post on 25 Inspirational Resources for Copywriters and see how they pick apart each key resource for your landing page.
Shopify is a web platform for eCommerce businesses. If you sell something online, on social media, in store, or out of the trunk of your car, their software has you covered.
The Shopify blog is packed full of helpful information. List posts, how-to’s, infographics, case studies, podcasts… Just about anything you can think of. It’s the perfect knowledge buddy if you run an online business.
One of their most impressive pieces of content is this Facebook Advertising Guide for Ecommerce Entrepreneurs.
Leadpages is a leading landing page building software solution. They help you generate more leads, create captivating page headers, and give you a bunch of templates you can make into your own.
The Leadpages blog talks about reaching your audience, features case studies, and helps you unlock hidden marketing opportunities. They have a mixture of long-form and short-form blogs and even link in with free Ebooks.
Take a look at their post, 14 Marketing Hacks to Uncover Hidden Revenue in Your Business, for a peek into their creativity.
SalesForce is a leading CRM platform that is entirely cloud-based. It works for all industries, all services, and just about any size of business.
On their blog, you will find business motivation. SalesForce believes in encouraging business owners, but also their sales staff and team managers. Their blogs discuss upcoming features, events, and team-building opportunities.
Read 4 Status Quo-Busting Quotes for Every Sales Team and see if it inspires your sales staff.
Moz is a market leader in SEO, inbound marketing and marketing analytics. They help marketers improve search engine rankings, linking best practices, and branding.
On the Moz blog, there is a plethora of information. They invite some of the country’s leading experts to offer up advice, insights and how-to guides all related to internet marketing and SEO.
Ok, let me take this list a bit left field for a moment… Most of the blogs so far have been fairly well established companies, mostly in the digital marketing space.
Interact are a little different, but they are doing some great things when it comes to content. They offer an intranet software to help businesses improve internal communication.
Their blog talks primarily about helpful information to do with internal communications and employee engagement.
Start with this article – Employer Branding for Millennials: 4 Companies Who Got it Right.
SEMrush is all about finding profitable keywords. They help bloggers and website owners optimize their content and create a better overall experience for their customers.
This goal spills over into their blog. Here you will find everything from SEO fixes to content marketing strategies and back linking.
For today’s insight, check out 7 Elements of the Perfect Backlink.
BuzzSumo is by far one of the most important tools for content promotion and influencer marketing. It helps writers identify what type of content is working, what content is popular, and helps them tailor their work to take out the competition.
Buffer makes sharing on social media stress-free. You can share everything and save time by managing social media in one place.
The Social Media Blog on Buffer is all about teaching you to be a social media guru. Their posts are fun, engaging, and in-depth.
How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online, is just one example of their creativity.
HootSuite operates similar to Buffer and allows you to manage your social media accounts on one platform. You can publish, schedule, and follow from a single screen.
Their social media marketing tips on their blog are brilliant.
You get insight on hashtags (and how to use them correctly), information on Facebook’s algorithms, and social media news roundups daily. Their advice focuses on businesses and bloggers looking to go viral on all social media platforms – including Instagram, Facebook, Twitter, and LinkedIn.
Zendesk is a cloud-based customer service platform that streamlines interaction between sites and their clients. They offer contact forms, help services, and strive to improve every business’s customer service satisfaction rating.
Their expertise in customer service spills over into their blog. Here you will find how to encourage happy customer service representatives, to hiring tips, to customer service audits. Their posts are short, concise, but extremely helpful nonetheless.
Learn from the best by subscribing to these SaaS business blogs
SaaS creators and experts are industry leaders. They not only build products that improve your business, but they also craft exceptional blog content that helps you achieve your growth goals.
Even better, you don’t have to purchase their product to learn from them.
If you are looking for ways to improve social media, workflow or just become a better business owner, start subscribing to some of the best SaaS business blogs we’ve featured here today.
With each newsletter, you are bound to learn something new, find out what is trending, and see where you can improve.
As a business owner, you should constantly be working toward improvement, growth and success.
These industry experts will get you there – you just have to take the time to hear what they have to say.
Guest Author: Mel Devent is a passionate blogger who enjoys writing about all things digital marketing. She is currently working as a Marketing Associate at Blogger Sidekick, helping small businesses build authority brands with content marketing. In her spare time she loves scuba diving, watching movies and catching up with friends.