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20 Social Media Ratings You Should Be Monitoring

So you have a great idea for a Television show. You know that the content is going to be exciting, enticing and fascinating and make the viewers tune in night after night. 20 Social Media Ratings You Should Be Monitoring

Your TV ratings will make you a legend.

The challenge for TV is you have to prove that the content is great by creating a pilot that can cost hundreds of thousands of dollars to demonstrate to the TV network that the concept is a potential rating bonanza and worth running.

You either fund it yourself or you need to find an investor to stump up the money to do the pilot. It is very hard to test without investing major dollars. (Avatar had a  $500 million dollar budget, $300 million for the content and $200 million for marketing and promotion).

Social Media Marketing is also about  great content just like TV, if what you write and publish is not worth reading or viewing then your viewers and subscribers  whether that be blog or your YouTube channel  will not show up. If you can show that what you write and produce is rating material and will grab the readers and viewers attention then the audience will turn up in droves.

TV shows are successful based upon three things

1. Great content (whether that be comedy, thriller, documentary or drama that entertains)

2. Successful promotion of that content via TV, Radio or any other media that gets people turning on the Tube in large numbers preferably in the multi-millions.

3. Most importantly does the show pull major advertising sponsors and revenue that makes profit for the TV network

TV shows live  or die on their ratings and your social media marketing also lives or dies on its ratings.

So what are your social media marketing ratings that you should be monitoring and measuring for your major social media channels.

Here are 20 ratings worth monitoring on your social media channels


There are a few types of ratings you should be measuring here

  • Unique visitors per  month to your blog
  • Total posts read
  • Subscribers to your RSS feed
  • Total email subscribers
  • Independent credibilty ratings by external authorities such as Klout, Adage, Compete.com or Hubspot (with it’s website and blog gradings)
  • Number of comments
  • Who is commenting (small players or major players)
  • Links
  • Time on site


  • Number of fans
  • Types of Fans (ordinary or high value)
  • Comments


  • Number of followers
  • How many lists you are on
  • How many ReTweets you are generating
  • The number of Direct Messages
  • Klout rating


  • Number of views
  • Number of subscribers
  • Quantity of comments

Is your content on social media so compelling that your subscribers and viewers turn up night after night. Are they so excited by your content that they tweet it and post it on Facebook. Do they copy it and link back to your blog.

So how are your ratings for your social media and can you do better?

Jeffbullas's Blog


  • Jeff,

    Thanks for sharing. Your list is a great top 20 to take a good look at impact and reach. A key is to remember to monitoring results over time not just the day after posting. I have found referring back to previous posts as supporting material for newer ones helps too.

    Thanks for all the great info you share.


  • Jeff, love the blog ~ great info – I am learning a lot from you, so thanks – Trace

  • You asked: Are they so excited by your content that they tweet it and post it on Facebook.

    OK, just shared on Facebook.

    Love your work, Jeff … quote from you often as part of my Web Marketer training workshops



  • Thanks for sharing this info! I look at a lot of these ratings daily and weekly, it is nice to know I am looking at the right things :D!

  • Jeff,

    I love this, well written, and specific. This goes to our group tweet-feed: http://listomatic.syndeolabs.com/lists/10729900

    Kansai de LinkedIn (KdL) is the fastest-growing Japan group discussing latest techniques, tools, case studies in social media marketing. We do not deal with SNS in general terms, but specific to business usage. And when possible, we meet, face-to-face. Most of us are either have strong Japan business connections or live in Japan. We all are rapidly building SMM prowess. What’s being discussed right now in Kansai de LinkedIn:

    LinkedIn – 3 things I wish …
    “Social Networks and What do they do to Us?”
    Meet Kansai De LinkedIn members & other great people: WORLDWIDE. 日本中、世界中: ネットワーキング・面談・「オフ会」のソール(SauL)の宣伝の手順
    The BIBLE of Social Media Marketing Examples (case studies – 1,500 corp. approaches)

    I invite you to discuss ideas, trends, tools, challenges, and news on social media marketing, and to network with others, like you, who are mastering this arena.
    A message noting interest in SMM and/or SNS for business purposes is required for entry: Social Media Marketing/Networking Group: Kansai de LinkedIn
    TWITTER/SPROUTER/WordPress Blog/Facebook/GREE/MIXI/MySpace: osakasaul

    Thank you, and look forward to seeing you in the group-join requests.


    Saul Fleischman/OsakaBentures & KdL Group

  • Great article! How do you identify “high value” facebook fans? thank you!

  • Hello, I love this post. I’ve been looking for something like this before. Found this on twitter. My blog’s new and this one helps a lot. But, question? Where do I find how many subscribers I have if I’m using WordPress as my platform. Thank You 🙂

    • Hi Kristel To get subscribers you can apply for a free Feedburner account to get people to subscribe either via RSS or email, and then load it into your WordPress blog. Then you can measure who is subscribing 🙂

      • Thank you Jeff 🙂 I have a feedburner now.

  • It’s great to have a list of things to do to keep on the right track in maintaining a good social media program. Keeping up on what’s new in social media is easy thanks to posts like yours!

  • zelot66


    It’s a nice post. I do agree with you those you mentioned are critical areas where we need to monitor. Another thing which is equally important is where are those visitors coming from. Large chunk of visitors should organically come from search engine so we don’t have to spend much time twitting our posts. Just sharing.

  • Jeff,

    Great list. It’s important that people know the metrics to measure their social media success.

    That said, the metrics are different from every individual or company based on their objectives and how they define success. For some, you can use hard metrics such as RSS subscribers, RTs, etc., while other metrics are “soft” such as improved customer service or a stronger brand.

    cheers, Mark

  • You can also use twitalyzer as well. I use that for clout analysis.

  • bidaelgran

    Thanx for your sharing. Hopefuly, I can’t built my twitter from your advice


  • Great Post! Great Top 20!

  • Adrienne

    In the midst of launching a new website and your articles /blog are great tools in
    helping shape and hone our social media plans. Thanks to Twitter for connecting Ireland and Australia.

  • Sam

    What about Facebook post quality?


  • Super thank you!

  • Very good info, Jeff.

    PR at Sunrise – worob.com

  • I would add “# of shares”. To me, sharing content is the highest rating for measuring good content. There’s somewhat of a progressive system from rating to commenting to sharing. The level of interaction is proportionate to their interest in the content.

    • First off, thanks for a great post Jeff!

      Agree with Angie, # shares… if I may add, # retweet, # post likes =)

  • Thanks for a great post yet again Jeff.
    I must Make some time today and sort out my rss on feedburner.

  • Thanks…learning lots…

  • for youtube…isn’t number of viewers and quantity of comments measuring the samething? I think it’s better to calculate how many views per month it or something. Looking at the rate of exposure tells you more about the media, tells you if it has viral potential.

  • and mentions on Twitter?

  • Anonymous

    Still the basic.

  • Great breakdowns, I agree with Angie that # of shares is also important.

  • I would add ‘talking about this’ into the mix. It’s possible to have thousands of likes and no activity/engagement a Facebook page. Pointless

  • Lucy Tyerman

    As social media is constantly evolving, this list will alter but it looks like a great starting point. Kathryn’s suggestion of monitoring imagery is something which I think will become more prominent in the near future as more and more businesses are joining every social network possible to keep up with the latest trends.