Have you ever been through a launch? Or perhaps you’re preparing for one now?
Whether it’s for a fresh new startup, a brand new product, or the re-launch of an old product; generating attention and buzz is a vital ingredient.
A successful launch builds suspense BEFORE the fact. It stirs interest on social media, encourages big click throughs to your website and prepares for an immediate up-tick in launch day sales and revenue.
Beyond the typical elements of a launch, such as email marketing, ads and remarketing, webinars and events… There is something that a lot of people don’t make use of as often as they could.
Why use infographics to hype your launch?
You know that everyone loves a good infographic, right?
Why not use this to your advantage and help create a memorable image that connects to your new startup, product, or content?
The brain processes visuals 60,000 times faster than written content, which means that people will get the information you’re trying to impart in the 15 seconds the average person spends looking at content.
A visually dynamic and interesting infographic will help you attract more attention better than a short line or a long blog about your “amazing, exciting, NEW” product.
In addition to simply attracting visual attention, infographics also help with information retention. Did you know that up to 65% of visual input can be recalled 10 days later? If you want your target audience to remember your name or your product, using a visual representation (like an infographic) will get the job done.
Creating brand awareness with an infographic can be highly effective in your marketing campaign prior to a launch, and can be the difference between a flop and a fortune.
There is also the added benefit of increased interaction when you use infographics. Bloggers and marketers find that infographics get viewed 30 times more than written articles, and increase their engagement (click-throughs, conversions, sales, shares, etc.) by at least 12%.
What better way to test interest than to have actual analytics connected to your infographic?
How to effectively market your launch with infographics
The beauty of the infographic is that you can share it across pretty much any medium you can imagine: websites, social media, and even in emails, printed materials, and advertising.
Just like any visual, it is easy to consume, easy to share, and easy to remember. Because of this, you need to make sure you fully harness an infographic’s potential when launching your business or product.
Here are three ways to share and analyze your infographic to help you during launch:
1. Social media
Everyone knows that infographics look great and attract attention on social media. Whether it’s Facebook, Twitter, LinkedIn, or even Instagram or Pinterest, infographics let you span the distance between these very diverse platforms.
Not only do each of these sites give you your own analytics (how many people the post reached, how many people engaged with your image, how many people shared the infographic, etc.), but when you create an effective infographic you actually can track who does what with it.
Embed codes allow you to ensure that your infographic will be shared but still lead back to the source (hopefully your landing page, if you’ve played your cards right).
2. Landing pages and websites
Even when you create an infographic and share it via email, social media, or in your promotional materials, having a link or embed code back to your landing page or website will give you an entirely different set of analytics.
Depending on where the “click-through” came from, potentially email or affiliate connections, you can track the types of people who are engaging with your image, how long they spend on your site, what else they looked at, and what came out of their visit (subscription to email, interest in your product launch, purchases, “likes” or “Follows,” etc.).
This gives you a great snapshot of what people are interested in with minimal market testing requirements on your end.
3. Blasting brands
Creating infographics is more than just what you put into them; it’s about what they look like and how recognizable they are, as well.
Do not underestimate the power of a cohesive brand appearance using infographics. You can use as many infographics you want, but the style and tone of the images can be matched across your entire campaign. Use your logo, your slogan, or similar icons or color schemes.
Make sure your infographics (and how you share them) are connected back to your product always. By the time you’re ready to launch, people will be familiar with the look and feel of your business, product, or message, and will be ready to support you because they recognize you.
But will it work?
You’re probably thinking that an infographic is a great way to get some notice on social media, or a fun way to spruce up a presentation – but increase conversions? Improve visibility? Boost your launch?
It’s normal to doubt, but the reality is that infographics have been proven to help people start new ventures, boost sales, and improve their business reach overall.
In some instances, infographics can increase total revenue and conversions by 400%. Then there are professional marketers who say that, without a doubt, the fastest way to grow your website traffic (and therefore boost interest, sales, and conversions) is to use infographics.
Other startups get 200,000+ sign ups and subscribers with one single infographic, as in the case of Launchrock.
Not interested in testing website traffic or conversions? What about social media shares and highlighting your cause or message to see how it’s publicly received?
As you can see in the infographic below, 43% of the content shared on social media is in images. Of course, everyone wants to “go viral” and simply sharing your infographics across a targeted audience can help attract millions of people who share, like, and retweet.
Social media marketing is one of the best ways to attract attention, and to develop relationships with consumers and your target market. It also creates an environment for brand loyalty and launch support, according to the Harvard Business Review.
If images are the most shared content on every social media platform, why wouldn’t you use that information to create infographics that can boost your newest venture?
It’s hard to imagine that an infographic could do the work of an entire marketing campaign, and while it’s probably best to market in other (and possibly more traditional) ways as well, infographics can make all the difference.
Getting your brand out there, engaging with your community and target audience, and seeing how people interact with the content you share will help you turn your newest venture into your biggest hit.
Infographics are more than just images; use them to their full potential so you can reach yours!
Guest Author: Latasha Doyle, discusses all things “infographic” on Easel.ly’s blog. If you are looking for more information on creating infographics, you can also check out Easel.ly’s free ebook, “Infographic Crash Course.”