A good reputation online is one of the keys for a business to gain and maintain customers.
It’s like the foundation that you need to constantly build so that others would trust your brand. It is a practice that involves monitoring of online activities which may lead to your business’s status for the public.
Doing online reputation management can help you create or restore the image that you want for your business. Just make sure you have the right strategies and tools to use for a more accurate and convenient way of getting the results.
So to help you out on which tool to start with, here are some of the famous platforms that you can try out.
BrandsEye is made for brand monitoring and management. It is also used for competitive analysis plus checking out what’s going on with your competitors. It is ideal for small to large businesses since the platform can be used by several people who would track what’s going on with their brand online.
It comes with three plan and pricing offers that are inclusive of trial for 2 weeks. BrandsEye also provides convenience since you can get alerts through SMS, email and RSS.
If you’re after the reputation that you are gaining from social media sites, then Brandwatch might just be the right ORM tool for you. It helps you monitor specific keywords and brand mentions on famous social media sites like Facebook, Twitter, Google+, and more.
You can have a quick view on what’s happening out there and what people are saying about your business.
Although Brandwatch only has subscription plans with varying prices, you will be provided with a free demo on how to work your way through.
Naymz can be considered as one of the top favorites for monitoring online reputation management. It has a feature that allows you to check social influence through likes and other forms of social sharing. You can also assess how people find your brand since Naymz sends a questionnaire to your contacts. Lastly, you can gain better reputation and image for your business through the RepScore points being posted on every user’s Naymz profile.
The best part here of course is that you can use Naymz for free!
Always remember that getting the right reputation can help you turn your business into a brand trusted by many. Take precautions and do your own online management. This can help you be on the right track and address the concerns that your customers have.
Author Profile: Roxanne is a creative online writer from PrintRunner, a brochure printing company that offers small businesses innovative marketing tools.
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