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4 Ways to Use Pinterest to Rank High in Search Engines

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.4 Ways to Use Pinterest to Rank High in Search Engines

This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.

So how does link building  help you rank higher in Google or Bing when people put in the key words or phrases that they would use to find your products and services?

The Importance of Links

Search engines will put a higher importance on the value of your website or blog depending on how many websites or blogs are linking to your site. In essence the more sites that link to your site, the better your site will rank in search engines. Also the more authority those sites have also helps your website ranking in search results.

As an example, a link from the New York Times website to your site has more value than a lonely blogger in outback Australia linking to you.

So link building is important if you want to reach the holy grail of ranking on page one of Google, Bing or other search engines.

Here are 4 ways to build links by using Pinterest.

#1: Use Pinterest to Find Guest Blog Opportunities

There are some negative connotations about guest blogging due to the latest video by Matt Cutts  but guest blogging, when done correctly has great SEO (Search Engine Optimization) benefits. If you keep an eye out for guest blog post red flags, this type of link building is still very effective. In many cases, the outreach for the guest posting can take as long as the actual writing.

I’ve found Pinterest can help speed up that process by doing the following:

  • Utilize the Categories Feature: One of the quickest ways to find potential guest posting sites is by searching the categories section on Pinterest. By hovering over the Categories section you can quickly find a possible topic that fits your industry.

 Use Pinterest to Find Guest Blog Opportunities

When searching specific categories the possibilities are endless so you will want to focus on pins that are tied to a blog post. For example, if I were working on a site in the health industry I could start by searching the Health & Fitness Category. Within seconds I came across the following pin: The 63 Best Health & Fitness Apps.

By clicking on the pin for additional details you can usually determine if the opportunity is worth looking into or not.  Things I usually look at to know if the opportunity is worth pursuing include:

  •  The domain the pin is coming from: If the pin above (63 Apps) were coming from a site like menshealth.com or 24hourfitness.com or another high-end site, chances are you are not going to get a post published there. What you’re really looking for here are authoritative blogs that allow guest contributors. Blogs that accept guest posts will normally say on their website something like, “Become a Contributor,” “We Accept Guest Posts,” or “Write For Us.”
  • The board individuals are pinning things to: This is rare but something to keep in mind. It is always good to look at the title of the board individuals are pinning things to. This helps you understand a user’s intent and if the site can lead to opportunities. For example, individuals might pin images of fruits and vegetables onto their Food boards from a site like Trader Joe’s. That may or may not be the opportunity you are looking for.
  • “Pin-Stalking” Other User Profiles: What I like to call, “pin-stalking” simply means looking at a user’s information in great detail. With the 63 Best Health & Fitness Apps article, you will notice things like; the original user who pinned the image, who re-pinned and/or liked the image, the user’s pin board, the source (link) of the pin and a few other things highlighted below:

Pinterest for link building

As you can see from the example above a single pin can generate many opportunities to look into.

#2. Blog Commenting

Blog commenting is a great way to participate in conversations about topics within your industry and often times results in a link back to your site. Most platforms that are used for blogging let you fill out the following fields, name, email and website. The individuals name is what will be displayed when leaving a comment, which will be a link to the website that was specified in the website field.

By adding valuable insights about the blog post you are rewarded with a link back to your site. That link not only builds an individual’s credibility on the subject, but helps search engines create an association between your site and the topic that you commented on. The greater the association between your site certain topics or categories will help your site to rank higher for key phrases.

The process of finding sites to blog comment on is the same here as it is with guest blogger outreach:

  • Utilize the Categories Feature
  • Pin-Stalk Other User’s Profiles

#3. Find Sites To Host A Giveaway

There are a number of benefits to finding a site to giveaway your products. When strategically placing your products on other sites you have the potential to reach your “target audience” by tapping into the sites network of users.

Target is an example of a company that leveraged the readership of a popular mommy blog to reach their target audience and gave away an Eddie Bauer Trail Hiker. In order to enter these kinds of giveaways, a user will often have to like, share and tweet about the giveaway. This results in more target audience exposure, bonus!

The easiest way to do this is by using the search feature on Pinterest. More than likely the blogs that host these kinds of giveaways will cross- promote the giveaway on Pinterest. You can start by searching for the keyword giveaway. From there you can begin to refine your search even more by using targeted phrases (ex. dress giveaway) or the Boards and Pinners filter.

Searching for keywords on Pinterest

#4. Competitive Link Analysis

If you have started to use Pinterest for your business then your competitors probably have too.

Pinterest has an amazing feature that allows you to quickly find the pins from a given domain. You can see all the images pinned from your competitors site, (as well as your own) by using the source feature of Pinterest.

For example, when I look up the source for SEO.com,  I can quickly assess the types of content they are sharing and what they are trying to get others to share.

Source feature of Pinterest

This source tool can show you many things about your competitors:

  • What are your competitors pinning.
  • Who they are following.
  • Who is following/pinning their stuff.
  • What’s working for them that might work for you.

This will help you understand how your competitors are marketing themselves on Pinterest and give you ideas on what you could be doing. It can also help you discover some of the “influencers” on Pinterest in addition to “Community Boards” that you could contribute to broaden the reach of the items you pin.

For me, it’s much easier to search through a series of images than it is to sort through numerous search results pages. Have you discovered any good link building opportunities through Pinterest? I would love to hear you comments below.

Guest Author: TJ Welsh works as a Director of SEO for SEO.com, an agency dedicated to helping companies grow their online presence. By the way, they have a great Pinterest Marketing ebook.


Want to Learn More About How to Create Compelling Content that Your Audience Wants to Read, View and Share?

My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

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Jeffbullas's Blog


  • Patrick Williams

    Great post TJ! You truly are an Pinterest guru sir! Thanks for the great knowledge

  • This is a great post! I normally use Pinterest as a marketing tool to drive traffic to my site, so thanks for the additional ideas for how to use the site. I really like the competitive analysis part.. it’s interesting to see the types of content that wind up from Pinterest from any given site! Thanks!

    • Thanks for the kind words Becca. Hopefully individuals see the benefits of using Pinterest in ways other than pinning things.

  • Great info on Pinterest, TJ. The more avenues you can find to spread content and tap into niche audiences, the better.

    • Agreed, Paul. Pinterest is an ever increasing resources for finding individuals who care about a certain topic. Generate great content and get that content into the hands of those that will share it. Win win.

  • Adam York 284

    Great article TJ, thank you for taking the time to help me become more educated on Pinterest. I need to tap into the power of this tool!

  • Never would have thought… Nice thinking outside the box. I’ll have to use this soon.

  • this is what i call “holistic” business thinking. thanks, TJ, for the insights as well as the easy to understand graphics. Good stuff. i’ll be sharing this one.

    • Glad you enjoyed the post, Lynn and thanks for sharing. Hopefully businesses think this way as they establish their online strategy.

  • I followed the link to Matt Cutt’s video. Honestly, if you’re a writer who isn’t doing that kind of shady business, then there is nothing to worry about. Clearly the logical response to a question on guest blogging is always going to be something along the lines of emphasising integrity in the process.

    Solid post, a good read. Is Pinterest still selective with those who can use it?

  • Omni Amelia Island Plantation

    Great post. Do you have to to type in the “source URL plus website” to use that feature or is there another way to access it?

    • As far as I know that is the only way to access all of the pins published by a website.

  • Thanks Ande “Well…..I am sort of blushing right now!”

  • Those are some impressive stats you shared Ande, and thanks for the twitter and G+ love.You are right, Jeff curates amazing content and has done a fantastic job building his credibility with the content he shares on his site.

    • Thanks TJ! I just learned some important SEO tips for my website… off to implement… then I’ll skedaddle to SEO.com to get a FREE website report. Woo Hoo!

  • As the pinterest growing, we are finding more and more opportunities from it. There are many other opportunities too like it great for those who are in food and fashion industry.

  • good information Andel Lyons

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  • What would I do without you?? Thanks Jeff!

  • Hi Jeff Thnx for giving best tips out here, Pinterest is definitely the best for traffic. I am using it from 1 year and I am pretty happy to see spike in traffic. I use it for my own blog :http://www.bloggersideas.com/

    Jeff U r hero for me 🙂

  • Phil Harris

    I have saved this page and shared it on my fan page https://www.facebook.com/Be1ngsocial

  • This is a new topic for me and i love enjoy reading this article post, “4 Ways to Use Pinterest to Rank High in Search Engines”, thanks for sharing..

  • Of course, I’d heard of Pinterest and that it would be useful for promoting a business, but I never thought it would be quite that useful. I thought it would be a good place to advertise, and the link back to your website is great, but I was totally unfamiliar with all those extras you mentioned. THANKS SO MUCH!

  • Great tips on using Pinterest to promote business online!! I found your blog while searching for top ways to use social media. Thanks for the insights.

  • Jeff,

    Excellent post. I got to admit that I did not use Pinterest enough but certainly on my way there.

    You shared some great points especially about the finding guest post part. That’s smart!

    Sharing this around and thanks!

  • Even seasoned SEOs still don’t seem to get it: there is one over arching thing Google tries to excel at: the best ONE search result for the user’s search question. If they could ascertain that, then most results (SERPs) would contain one or ten links at the most. So when Cutts says guest posting is dead he means those posts that were done to game the SERPs. So they want to get a higher listing in the SERPs than based on their content answering Google’s most pressing question above- they deserve. And Google then tries to purge that erroneous result from the list and “restore” order. This leads to algorithm changes that then end in a lot of “stranded investments” in time and money in “obsolete” link building and other SEO activities. But we can all see, where Google is headed: finding that elusive ONE (or few) answer(s) to the searchers’ questions. If we don’t bother at all (!) about SEO in the dated sense but focus only (!) on the content, we might not get quick results but.… if my reasoning is right, like with Shakespeare who prevails where hundreds of his contemporary “competitors” have waned into oblivion, you will see your OLD content rise a little in rankings each time Google closed another SEO “loophole”.

  • Very ingenious suggestions that I have never thought of. This is blogging the smart way. http://www.happyvalentinesday2015images.info/

  • nice write-up… the key for pin-likely sites such as ecommerce listings is getting those Rich Pin meta data.

    As for the introductory comment: “Guest Posting,..is mostly about what I’m doing;
    I would say that none of those is really accurate about most of those three sites’ users. There is no way the limited social functionality and limited content consumption functionality of Pinterest can be compared to the depth and variety of possible uses of Twitter and Facebook. Pinterest execs should study how Twitter and Facebook are actually used and try to emulate some aspects rather than saying Pinterest is something completely different just because of some specious, patronizing mission statement like “Pinterest is about who I want to be”.



  • I really really like your post, it was very interesting and useful.


  • very impressive..next time i must remember these point, and i hope it will help to boost ranking of my website which is “Flogit.properties”. Thank you so much for sharing such precious knowledge with us.

  • very nice post Very ingenious suggestions that I have never thought of. This is blogging the smart way.

  • Sidali Itfc

    i read this article four times in a day.Just love to read like this.i
    want to know that any other social media site which can be used for
    traffic .I read many of articles.Anyone can reply this.I am also
    searching for my blog

  • Yeh! that’s a post i was looking for. I really want to rank my pinterest page and you have really cover here about the guest blogging way and other ways. Great post. Keep it up. Keep sharing valuable posts.