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44 Reasons Why You Should Use Social Media for Your Personal and Business Brand

Why would you want to waste your time blogging and building a following on social media networks? Why would you bother? It all seems like a lot of hard work really.44 Reasons Why You Should Use Social Media for Your Personal and Business Brand

For hundreds of years expressing yourself and displaying your passion and talents was confined to writing, drawing or painting on a piece of paper and then begging a publisher or someone of influence to tell the world or publish your work or display it.

It took time, money and often access to powerful social and business networks. Being rich or royal was often a prerequisite to being noticed. It also took a lot of time with death often happening before fame kicked in. Many musicians and artists didn’t achieve fame until centuries later.

Artists and creatives often needed access to kings and queens and their benevolent attention to break through the barrier of anonymity.

Gatekeepers to Fame and Influence

Television, radio and modern mass media made it easier to be discovered and break through the influence glass ceiling. In reality it still required money and other people’s networks and the new kings and queens were now the journalists, editors and media moguls. They were the new gatekeepers to fame and influence.

Blogs, social media and social networks have turned this traditional and glacial model of influence, attention and self expression on its head. It is mobile, multimedia rich and its free. The power is now in your hands.

The challenge now is not having access to the media because social media has provided the tools and means to take control. They are now Your” media and you have control. You just need the passion and the motivation to make it happen.

The “real” challenge now is breaking through the conversations and clutter of billions of personal publishers in an increasingly online world.

Why Use Social Media?

So why you should you blog, create valuable content and build networks on social media? Is social media just about being superficial or is it much deeper than that? Social media has touched something in human consciousness that goes beyond just online conversations. It has provided a global connectedness that is culture and nation changing. It has given us as individuals control over our lives and how we express ourselves.

That is what is exciting.

The power of media now resides in your hands and everyone can express themselves to the world and carve out and create their own corner of influence.

The democratization of media that is social media, allows everyone to express themselves globally in full color and rich multimedia. No longer do you need to beg a book publisher for access. You can now self-publish and place your book in the Amazon or Apple book store.

Here are a few reasons why you should tap into the power of social media that may resonate with you.  This may motivate you to take control of your life and business with the new world of online publishing and marketing via blogs and social media networks.

  1. Turn your passion into a business
  2. Take control of your life
  3. Take control of your publishing
  4. Take control of your marketing
  5. Become a thought leader
  6. Travel
  7. Be paid to speak
  8. Become influential
  9. Make a difference
  10. Leave a legacy
  11. Build trust
  12. Earn respect
  13. Build an online asset that will show up in Google search results for years
  14. Build a business online
  15. Create independence
  16. Meet cool and influential people both virtual and face to face
  17. Grow your own network of influence
  18. Open up business opportunities
  19. Accelerate the rate of growth both personal and business
  20. Become well known or even famous
  21. Be wanted and even demanded
  22. Be valued
  23. Develop self respect
  24. Turn your life form ordinary to extraordinary
  25. Become an author
  26. Change people’s lives
  27. Change your own life
  28. Grow
  29. Be able to leap out out of bed instead of crawl
  30. Learn more about passion instead of just showing up
  31. Gain energy
  32. Learn more about yourself through self expression
  33. Leave your day job behind
  34. Fire your boss
  35. Make your mum proud
  36. Make your friends jealous
  37. Put a smile on your face
  38.  Put a spring in your step
  39. Discover skills you didn’t know you had
  40. Sing in the car or shower
  41. Find purpose in your life
  42. Overcome the fear of public speaking
  43. No longer have to worry about the fear of rejection
  44. Connect to global markets

What About You?

How has social media changed your life or business? Has it been transformational?

Do you think that the social web is the biggest change to self expression, influence and publishing since the printing press 500 years ago?

What have I left out?

Look forward to your feedback in the comments below.



Want to Learn How to Market Your Business and Personal Brand on Social Networks?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 115,000.

You can download and read it now.


Jeffbullas's Blog


  • It is still a big challenge, to sit down and think what is a really good content for my audiance.
    It does not feel like producing something, it feels mor like giving something. Giving time!

    • The most productive way to achieve this is to listen to what your audience is discussing and contribute something of value. As your audience responds, you can adapt your content based on feedback. And yes, this is a time-consuming process–just the nature of the activity. But think of it as a relationship-building process and not another chore;-)

  • Jeff, another excellent post that makes me think of another one to add to your list. Be a giver! So much of what happens in social media is people giving to each other. I think the idea may be buried in some of the things on your list, but I think it needs its own place on the list. You and so many others I have come across on social media give of their knowledge, wisdom, compassion, support…. That’s huge from my perspective.

  • Superior LLC

    One of the best marketing strategy today is the use of social media. The popularity of this sites had gone to the top and advertising and promoting your site in tons of members will be a great help for you..

  • For me, blogging is the No.1 thing that I do. It has helped me to express myself even more. Earlier this year, I incorporated my blog into an online media company and it feels really good.

  • Thank you for the very nice tips! I find your post very interesting for
    my business. As for me I use social media to optimize my business like using business or fan pages on Facebook as it is becoming increasingly used by small businesses. They allow exposure to prospective customers as well as
    continued communication to clients, so their popularity is pretty justified!

  • Social Media steals control of my life. Currently having an early midlife crisis due to Social Media. What is the difference between posting on Twitter, Tumblr, Path, Facebook, etc.? Why post on one and not the other? And, if you post to ALL Social Media sites… WHY DON’T YOU JUST USE ONE? Please help me; before I lose my mind more completely.

    • Hi Ara The two questions you need to ask are
      1. Who is my customer?
      2. Where do they hang out
      Then you pick the “major” or “biggest” social networks where your customers are.
      You cannot be on every platform. So you need to be selective.
      Hope that helps.

  • Excellent advice. Blogging and social media are essential – but we need to start sharing an easier way for small businesses and individuals to blog by encouraging them to do so on group blogs that already reach their target audiences. It is far more powerful to have many contributing top content and promoting a site than it is to have to keep your own blog updated, optimized, build links, and promote all by yourself. Whether you blog on a group or individual blog, the keys are COLLABORATION and LOCALIZATION.

    By working together, you can accomplish all that Jeff listed in this post much more effectively and faster. Those with blogging skills need to mentor other bloggers and promote small businesses that do not have the time, resources, or skills to do it themselves. This will support your local community, create jobs, and help cushion the effects of inflation.

    Your best niche includes a geo-targeted element. I elaborate much more on what we all need to do in the interview MarketingSherpa published last week at http://sherpablog.marketingsherpa.com/marketing/2013-smb-marketing-part-2/

  • Ioannis Pantelidis

    Very interesting although for number 36 you may need to re-evaluate who your friends are…if your success makes them jealous then they are not really your friends are they?

  • Very usefull info…..

  • Bambi & Banter

    More than ever search engine “crawlers” are looking for “Expert Content” The… “How do I…” “Why does…..” “What is the…..” “When to…..” – mainly answering peoples questions with your amazing knowledge. Think about the 50 most FAQ you get and turn them into blog posts… your customers will love you and so will search engines!

  • Fabulous points and so many! My expertise is Personal Branding and it’s been such an interesting journey because my role is about helping people get clarity and focus about what they DO want to do and then creating the assets to social share. I think with alot of entrepreneurs they don’t know what to focus on, what is the idea that WILL bring reward, because entrepreneurs DO a lot of different things (we have to)… It’s seems more than ever we have to get to the pointy end of our thinking and be as niche as possible in order to cut through. PLUS the more focus you have, the more impact. Another point that I think is key is being Authentic, people can sense if you are trying to be something you are not or just blatantly inauthentic of course. We are at a very interesting place in society, new way of being in a community that we have shunned and now must embrace knowing it’s okay to be on the computer 24/7!!! Anyhoo, thanks again for post 😉

  • ctsmithiii

    @Jeff I’ve found blogging and social media a great way to share the knowledge and experience I’ve gained working with more than 100 clients in 18 different industries.

    My blog is how I give back to business owners and marketing professionals by sharing information of value. Hopefully they can learn from my mistakes.

    As Guy Kawasaki says, “The Internet rewards those who share information and penalizes those that hoard it.”

    Sharing information of value in a blog post is like donating an organ when you die. Document what you’ve learned and experienced so others can benefit. You can take it with you, but what a waste if you do so without sharing.